Pepsi-Cola Company spans more than 190 countries and accounts for about one quarter of the world's soft drinks. In 1996 consumers spent about $28 billion on our beverages.

Our International unit, which had a loss, underwent a total restructuring and a major change in strategy. By doing what has made our North American business so successful, and focusing on markets where we're already strong and on emerging countries not dominated by any beverage company, we can restore our Internationa l unit to profitable growth.

Nearly a quarter of all soft drinks purchased throughout the world are Pepsi-Cola products.	In supermarkets, the largest distribution channel, Pepsi-Cola volume grew twice as fast as the rest of the industry. Pepsi, Mountain Dew, and Mug brnads all made big gains.
Consumption of soft drinks is climbing steadily, as the market leaders target key distribution channels and introduce more convenient packaging.	We had solid volume growth in all major channels.
In the United States, soft drink retail sales reached a new high of $54 billion. Pepsi-Cola products accounted for nearly $17 billion.	Through our partnership with Lipton, the Lipton brand had the leading tea share for the third consecutive year.
Plastics are nearly 70% of sales.	Cans are almost 60% of sales.
Emerging markets have low per capita consumption, so share will go to the company that develops the category.

[1996 Annual Report]
[Beverages] [Snack Foods] [Restaurants]