Frito-Lay Company is the most successful snack chip company on Earth. Our North American and International units each rank number one by a wide margin and we are the market leader in half of the world's top-10 snack chip markets. In fact, our business is more than four times the size of our closest multinational competitor.

Our popular brands, vast manufacturing and distribution systems, strong new products and fast-growing international markets together create a huge opportunity. In 1996 Frito-Lay earned more than $1.6 billion, with solid double-digit profit growth in our North American and International businesses. And with manufacturing or distribution operations in only 39 countries, we see many years of growth ahead.

Frito Lay sales are growing at double-digit rates in nearly every distribution channel.	Unlike most competitors, Frito-Lay has a balanced product portfolio and the leading share in each of the major snack chip categories.
Frito-Lay sells nine of the 10 top-selling snack chip items in supermarkets.
Although we have the leading share in some big international markets, per capita consumption is still relatively low, leaving lots of room to grow.
Frito-Lay's success with Better-For-You products is largely why our growth significantly exceeds the industry.	Frito-Lay has 19% of the $22 billion salty snack market outside North America. Most sales are concentrated in five markets, leaving huge potential to expand.
Better-For-You products helped us achieve strong double-digit growth in potato and tortilla chips.	We have a broad portfolio of big, strong brands.

[1996 Annual Report]
[Beverages] [Snack Foods] [Restaurants]