1999 Annual Report
[Financial Highlights]
[Letter from the Chairman]
[Corporate Citizenship]
[Principal Divisions and Corporate Officers]
[Board of Directors]
[Financial Review]
[Selected Financial Data]
[Capital Stock Information/Stock Performance]
[Shareholder Information]

Click here to download the 1999 Annual Report as a PDF file.
1 - Leadership Market Positions

Our businesses — every one of them — rank either number one or number two in the world, in North America and internationally.

Frito-Lay leads the world in salty snacks, with a market share of about 40%. It is more than seven times the size of its next-largest competitor and holds the top position in 20 countries, including seven of the world's top-10 salty snack markets. In our largest market, the United States, Frito-Lay accounts for 56% of salty snack volume. Outside the United States and Canada, we account for about one-third of the salty snack market.

Pepsi-Cola, the world's second-largest refreshment beverage company, commands a number one or number two position in more than 50 countries.

Tropicana stands as the largest seller and marketer of branded juices in the world. It is one of the top companies in six of the 10 largest juice markets. In the United States, Tropicana's share of the chilled juice market is nearly twice that of its nearest competitor.


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