Well-executed marketing programs drove powerful growth, particularly the highly successful Pokemon and money-in-the-bag promotions.

With a leading market share of 28%, FLI has both a strong position and vast opportunities, particularly in the many underdeveloped markets. The key is to achieve sufficient scale in those markets to operate efficiently and expand the salty snack industry. So we continue to acquire or merge with other snack producers. In 2000 we made excellent progress:

	Our Latin American snack joint venture's acquisition of the Margarita snack business boosted our market share in Colombia from 21% to nearly 50%.
	In Taiwan we bought out our joint venture partner to gain greater control of the business and improve our prospects in this promising market.
	In Egypt we agreed to merge with the market leader to form a new joint venture majority-owned by PepsiCo. The company will account for over 60% of Egypt's salty snack market and eventually expand across North Africa.
	In Saudi Arabia we agreed to merge our snack business with the current market leader. That boosted our market share to over 45%.
	In India, our purchase of Uncle Chipps made us the leader in the country's small but growing potato chip market.