[PEPSICO, INC. 2000 ANNUAL REPORT][Financial Highlights][Letter from the Chairman]Quaker Oats[Frito Lay][Pepsi-Cola][Tropicana][Corporate Citizenship]
[Principal Divisions & Corporate Officers][PepsiCo Products][Board of Directors][Capital Stock Information/Stock Performance][Shareholder Information]

Tropicana showed great strength, again exceeding our projections when we acquired the company in 1998. Volume was up 8%, revenue was up 6% and operating profit rose 30%. In fact, Tropicana's 2000 profit was double the annual level of two years ago.

The biggest engine behind Tropicana's growth is its flagship Tropicana Pure Premium brand, the fastest-growing major brand in its category. With double-digit volume growth in every quarter in 2000, Pure Premium moved up to become the third-largest brand of all products sold in U.S. grocery stores. By year-end, Tropicana's number one share in the U.S. chilled juices and drinks category had grown to 35%, with gains in every region of the United States.

The potential of Tropicana Pure Premium is enormous. It offers an ideal combination of great taste, convenience and nutrition. Chilled, not-from-concentrate orange juice naturally offers an array of nutritional benefits that consumers value highly - and that Tropicana actively promotes. In fact, Tropicana actually uses a health claim in advertising: "Diets containing foods that are good sources of potassium and low in sodium (such as Tropicana Pure Premium) may reduce the risk of high blood pressure and stroke."

To provide consumers even greater nutritional benefits and variety, Tropicana is fortifying its juices with calcium, Vitamin E and additional Vitamin C and offering tasty blends of juices.

continued -->