2010 - Today

2010s

Pepsi Products

Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages join PepsiCo's portfolio of billion-dollar brands, bringing the total to 22.

Pepsi launches reduced-calorie cola innovation Pepsi Next.

Pepsi Products

PepsiCo completed the acquisition of The Pepsi Bottling Group, Inc. and PepsiAmericas, Inc., its two largest anchor bottlers.

PepsiCo announces its intent to acquire Russia's Wimm-Bill-Dann, Russia's leading branded food-and-beverage company.

AMP Energy Juice launches across the United States.

Müller Quaker
Dairy, a Joint
Venture


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Müller Quaker Dairy, a joint venture between PepsiCo and The Müller Group, open a new state-of-the-art yogurt manufacturing facility in Batavia, New York.

Pepsi Products

PepsiCo and Tingyi Holding, one of the major food and beverage companies in China, announce an agreement to form a strategic alliance in China.

PepsiCo acquires Mabel, a leading producer of cookies, crackers and snacks in Brazil.

2000 - 2009

2000s

Pepsi Products

PepsiCo announces plans to invest US $1 billion in China over the next four years as part of the strategy to expand in emerging markets and broaden the portfolio of locally relevant products.

Pepsi Products

Pepsi celebrates its participation in its 20th consecutive Super Bowl.

Indra Nooyi named chief executive officer of PepsiCo.

Pepsi acquires IZZE Beverage Company.

PepsiCo announced its intent to acquire Naked Juice Company and the New Zealand snack company Bluebird Foods.

PepsiCo completes the acquisition of Stacy's Pita Chip Co.

Pepsi Products

Quaker Oatmeal celebrates the 125th anniversary of the nation's number-one choice for a nutritious, hot breakfast cereal.

Pepsi Products

PepsiCo merges with The Quaker Oats Company.

Pepsi Products

PepsiCo and Calbee Foods Company announce a strategic alliance to make and sell a wide range of food products in Japan.

PepsiCo introduces the first climate-friendly vending machines to the United States.

Pepsi Products

PepsiCo introduces Performance with Purpose, making it one of the first contemporary companies to recognize the important interdependence between corporations and society.

PepsiCo and Pepsi Americas jointly acquire Sandora, a leading juice company in Ukraine.

PepsiCo celebrates its 40th anniversary.

PepsiCo publishes its first Corporate Citizenship report in the 2003 Annual Report.

Pepsi Products

Pepsi-Cola launches Sierra Mist in the United States.

Frito-Lay removed trans fat from nearly its entire snack chips portfolio, including Lay's potato chips, Tostitos tortilla chips and Cheetos cheese flavored snacks.

Pepsi-Cola trademark turns 100 years old.

Pepsi Products

PepsiCo, Inc. reaches agreement to acquire a majority stake in South Beach Beverage Company, whose highly innovative SoBe brand has made it one of industry's most successful companies.

1990 - 1999

1990s

Pepsi Products

Tropicana juices enter the India market for the first time.

Filming of the world's first commercial in space, Cosmonauts shoot a large blue Pepsi can in orbit outside the MIR space station.

Pepsi Products

Pepsi-Cola is the first major soft drink maker to begin producing and distributing its product in Vietnam.

PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages.

Pepsi Products

Pepsi-Cola forms a joint venture with Unilever to develop and market tea-based drinks.

Ray Charles teams up with the Uh-Huh Girls. The slogan for Diet Pepsi is modified to "You Got the Right One Baby, Uh-Huh!"

PepsiCo acquires Tropicana Products from Seagram Company Ltd., the biggest acquisition ever undertaken by PepsiCo.

Frito-Lay becomes the snack chip leader in South and Central America as it enters a joint venture with Empreseas Polar SA of Venezuela.

The Pepsi-Cola Company celebrates its 100th anniversary

Pepsi Products

Frito-Lay announces plans to buy the 104-year-old snack Cracker Jack.

Aquafina bottled water is rolled-out nationally.

PepsiCo spins off Kentucky Fried Chicken, Pizza Hut and Taco Bell as Tricon Global Restaurants, Inc.

PepsiCo will introduce Lay's brand potato chips in 20 markets throughout the world.

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After a 27-year absence, Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square.

Pepsi-Cola introduces freshness dating.

Pepsi Products

PepsiCo acquires a controlling interest in Gamesa, Mexico's largest cookie company.

PepsiCo signs the largest commercial trade agreement in history with the Soviet Union.

1980 - 1989

1980s

Pepsi Products

PepsiCo acquires Walkers Crisps and Smith Crisps, two of the United Kingdom's leading snack food companies.

PepsiCo enters the top 25 of the Fortune 500 ranking.

PepsiCo is listed on the Tokyo stock exchange.

Pepsi-Cola acquires Mug Root Beer.

PepsiCo purchases Kentucky Fried Chicken (KFC).

Pepsi Products

Pepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi advertising in two of the most eagerly awaited television commercials featuring music marketing. Pepsi becomes "The Choice of a New Generation."

Slice and Diet Slice, the first major soft drinks with fruit juice, are introduced.

"Chase", a four-part Pepsi ad featuring Michael Jackson in his first-ever episodic commercial, airs during the Grammy Awards and becomes the most-watched commercial in advertising history.









The cola war takes "one giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle.

PepsiCo is now the largest company in the beverage industry and its products are available in nearly 150 countries and territories.

Pepsi distributes products in China.

Pepsi Free and Diet Pepsi Free, the first major brand caffeine-free colas, are introduced.

Inauguration of the first Pepsi-Cola operation in China.

Tostitos brand crispy round tortilla chips are introduced by Frito-Lay.

Frito-Lay begins nutritional labeling on a national basis.

1970 - 1979

1970s

Pepsi Products

PepsiCo acquires Taco Bell.

Pepsi Products

Pepsi-Cola becomes the first American consumer product to be produced, marketed and sold in the former Soviet Union.

PepsiCo moves from New York City to its new world headquarters in Purchase, N.Y. The new corporate headquarters features a building by one of America's foremost architects, Edward Durrell Stone (1902-1978), set on a 144-acre campus amid an outdoor sculpture garden.

Frito-Lay begins a program of expansion. Over the next decade, the company opens, on average, more than one new plant a year.

Pepsi is the first company to respond to consumer preference with lightweight, recyclable, plastic bottles, and introduces the industry's first two-liter bottle.

PepsiCo acquires Pizza Hut, Inc.

PepsiCo adopts its Code of Worldwide Business Conduct.

Pepsi Products

Pepsi Light, with a distinctive lemon taste, is introduced as an alternative to traditional diet colas.

For the first time, Pepsi-Cola becomes the number one cola drink in supermarkets.

Foods International, later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International, is established to market snack foods around the world.

Pepsi Products

PepsiCo Chief Executive Officer Donald M. Kendall assumes the position of chairman of the board of directors on the retirement of Herman W. Lay. Lay maintains an active role in the corporation until his death December 6, 1982.

Pepsi-Cola introduces a new, modern looking logo, still featuring the red, white, and blue color scheme adopted in 1943.

1965 - 1969

1960s

Pepsi
Challenge


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Pepsi Products
Pepsi Products

Doritos brand tortilla chips are introduced. They are destined to become the most popular snack chip in the United States.

Pepsi enters Japan and Eastern Europe.

Pepsi Products

1965

PepsiCo's Beginnings

PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi-Cola, was president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are:

Pepsi-Cola Company: Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948).

Frito-Lay, Inc.: Fritos brand corn chips (created by Elmer Doolin in 1932), Lay's brand potato chips (created by Herman W. Lay in 1938), Cheetos brand cheese flavored snacks (1948), Ruffles brand potato chips (1958) and Rold Gold brand pretzels (acquired 1961).