- Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package
graphics from hillbillies to action-oriented scenes. Sales climb and Mountain Dew
will become one of the 10 best-selling soft drinks in the United States.
- Don Kendall announces agreement making Pepsi-Cola the first foreign product sold
in the then U.S.S.R. PepsiCo is given exclusive rights to import Stolichnaya Russian
vodka in the U.S.