- The Pepsi Challenge, introduced in Dallas, Texas in 1975, becomes a national campaign.
Around the nation, consumers select Pepsi-Cola as the best tasting cola.
- PepsiCo adopts Code of Worldwide Business Conduct.
- Pepsi-Cola becomes the single largest selling soft drink brand sold in U.S. supermarkets.
Advertising campaign is "Have a Pepsi day!" "Puppies," becomes one of America's