1976 Milestones

• The Pepsi Challenge, introduced in Dallas, Texas in 1975, becomes a national campaign. Around the nation, consumers select Pepsi-Cola as the best tasting cola.
• PepsiCo adopts Code of Worldwide Business Conduct.
• Pepsi-Cola becomes the single largest selling soft drink brand sold in U.S. supermarkets. Advertising campaign is "Have a Pepsi day!" "Puppies," becomes one of America's best-loved ads.