- Opening of PepsiCo Research and Technical Center in Valhalla, N.Y.
- PepsiCo reaches $5 billion in sales.
- PepsiCo's international snack food operations continue to grow. It is now larger
than Frito-Lay at the time of its merger with Pepsi-Cola.
- Pepsi's new campaign, "Catch that Pepsi Spirit!" reflects the upbeat attitude of
an increasingly positive America.
- "Hello Sunshine" campaign remains basically intact, theme line is changed to "Reach
for the Sun, Reach for Mountain Dew."
- Pepsi introduces twelve-pack cans.