1981 Milestones

• PepsiCo passes $7 billion in sales.
• Tostitos brand crispy round tortilla chips are introduced by Frito-Lay.
• PepsiCo Fitness Center is completed; making PepsiCo one of the most advanced companies in the area of employee health and fitness.
• Frito-Lay begins nutritional labeling on a national basis.
• "Pepsi's got your taste for life!" is the new campaign.
• PepsiCo and China reach agreement to manufacture soft drinks, with production beginning in 1982.
• PepsiCo launches PepsiCo Food Systems (PFS), its restaurant supply company. PFS is sold to AmeriServe in 1997.
• "Give me a Dew" succeeds the slogan "Reach for the Sun, Reach for a Mountain Dew."