1988 Milestones

• Pepsi-Cola International enters a landmark joint venture agreement in India.
• Renewed accord with the Soviet Union extends PepsiCo trade relationships.
• Hostess Frito-Lay, a major new partnership in Canada, is formed with Hostess Foods in Canada.
• "Chase," a four-part Pepsi ad featuring Michael Jackson in his first-ever episodic commercial, airs during the Grammy awards and becomes the most-watched commercial in advertising history.
• Pepsi-Cola runs first paid advertisement on Soviet TV during "Pozner in America," a joint US-Soviet production.
• Worldwide retails sales of Doritos brand tortilla chips hit $1 billion. It is the world's largest selling snack chips brand.
• PepsiCo introduces SharePower Stock Option program for all employees, becoming the first large corporation to award stock options to virtually all full-time employees.