- Pepsi-Cola introduces "Nothing else is a Pepsi" theme line.
- Pepsi-Cola is top ad scorer in Super Bowl.
- Mountain Dew sponsors the Grammy Awards. Theme line is "Been There, Done That, Tried
- The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing "There's only
- Pepsi-Cola introduces Smooth Moos Smoothies, a line of low-fat dairy shakes.
- 7Up International launches 7UP Ice Cola, a new clear cola.
- Frito-Lay aggressively expands its low/no-fat snack segment. Baked Lays is introduced.
- Frito-Lay tests Baked Tostitos, Rold Gold Fat Free Pretzels, Ruffles Reduced Fat
Potato Chips and Tostitos fat-free salsas and black bean dip brands. Campaign line
is "Taste the fun, not the fat."
- PepsiCo will introduce Lay's brand potato chips in 20 markets throughout the world.
- PepsiCo is on-line at http://www.pepsico.com