- Pepsi-Cola launches Pepsi World at
- "Pepsi Stuff" unveiled. Consumers save points for merchandise.
- PepsiCo stocks splits two-for-one.
- Pepsi-Cola domestic and international operations combined into Pepsi-Cola Company.
International and domestic snack food operations combined into one business unit
called Frito-Lay Company.
- Mountain Dew launches a massive beeper network called "The Mountain Dew Extreme
- PepsiCo, Inc. and Lucasfilm Ltd. announce the largest promotional alliance in entertainment
history, linking existing and future Star Wars series with PepsiCo beverage, snack
foods and restaurant brands worldwide.
- Pepsi-Cola and MTV establish a partnership to develop international programming,
cross promotions, marketing tie-ins and special events.
- Filming of the world's first commercial in space. Cosmonauts shoot a large blue
Pepsi can in orbit outside the MIR Space station.
- International retail sales of Doritos brand tortilla chips exceed $250 million,
global expansion nears 20 countries.
- PepsiCo announces plans to spin off its restaurant businesses as an independent
publicly-traded company, sell its food distribution company and focus on its core
beverage and snack food businesses. The spin-off is completed October 6, 1997. Shareholders
receive one share in the new restaurant company, Tricon Global Restaurants, Inc.,
for every 10 shares they hold in PepsiCo, Inc.
- PepsiCo is now a $20 billion company with approximately 140,000 employees worldwide.
- Pepsi-Cola is top ad scorer in Super Bowl.
- Mountain Dew sponsors the Grammy Awards. Theme line is "Been There, Done That, Tried
- The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing "There's only
- Pepsi-Cola introduces Smooth Moos Smoothies, a line of low-fat dairy shakes.
- Roger Enrico succeeds Wayne Calloway as chief executive officer and chairman of
the Board of Directors.