1996 Milestones

• Pepsi-Cola launches Pepsi World at www.pepsiworld.com
• "Pepsi Stuff" unveiled. Consumers save points for merchandise.
• PepsiCo stocks splits two-for-one.
• Pepsi-Cola domestic and international operations combined into Pepsi-Cola Company. International and domestic snack food operations combined into one business unit called Frito-Lay Company.
• Mountain Dew launches a massive beeper network called "The Mountain Dew Extreme Network."
• PepsiCo, Inc. and Lucasfilm Ltd. announce the largest promotional alliance in entertainment history, linking existing and future Star Wars series with PepsiCo beverage, snack foods and restaurant brands worldwide.
• Pepsi-Cola and MTV establish a partnership to develop international programming, cross promotions, marketing tie-ins and special events.
• Filming of the world's first commercial in space. Cosmonauts shoot a large blue Pepsi can in orbit outside the MIR Space station.
• International retail sales of Doritos brand tortilla chips exceed $250 million, global expansion nears 20 countries.
• PepsiCo announces plans to spin off its restaurant businesses as an independent publicly-traded company, sell its food distribution company and focus on its core beverage and snack food businesses. The spin-off is completed October 6, 1997. Shareholders receive one share in the new restaurant company, Tricon Global Restaurants, Inc., for every 10 shares they hold in PepsiCo, Inc.
• PepsiCo is now a $20 billion company with approximately 140,000 employees worldwide.
• Pepsi-Cola is top ad scorer in Super Bowl.
• Mountain Dew sponsors the Grammy Awards. Theme line is "Been There, Done That, Tried That."
• The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing "There's only one Original."
• Pepsi-Cola introduces Smooth Moos Smoothies, a line of low-fat dairy shakes.
• Roger Enrico succeeds Wayne Calloway as chief executive officer and chairman of the Board of Directors.