1997 Milestones

• Pepsi-Cola introduces new advertising campaign with the theme "Generation Next."
• Pepsi-Cola North American bottling operations become a separate unit called The Pepsi-Cola Bottling Co.
• National roll-out of Aquafina bottled water.
• Frito-Lay announces plans to buy the 104-year-old snack, Cracker Jack, a candy-coated mix of popcorn and peanuts from Borden Foods Corp.
• Pepsi-Cola kicks off the celebration of its 1998 100th Anniversary with first worldwide bottlers conference, held in Hawaii. The event is held during the same time as first bottler's conference.
• Frito-Lay introduces Doritos 3D's Tortilla Chips, a triangle-shaped chip.