2003 Milestones

• Pepsi-Cola launches Sierra Mist nationally.
• PepsiCo launches "Get Active/Stay Active" program.
• Quaker Chewy introduces Quaker Chewy Wholesome Favorites and Quaker Chewy Trail Mix.
• Gatorade unveils In-Car Hydration System for NASCAR Drivers.
• SoBe sponsors U.S. Open Snowboarding Championships.
• Pepsi announces plans to launch Mt. Dew LiveWire, an orange drink, this summer.
• Pepsi-Cola signs an exclusive four-year sponsorship deal with the Canadian Hockey Association, making Pepsi the official soft drink.
• Pepsi announces four-year sponsorship agreement with the UK Football Association.
• Frito-Lay announces new line of snacks made with organic ingredients called "Natural Snacks."
• "Pepsi Stuff" Campaign kicks-off in Canada.
• Frito-Lay finds winner of "Would You Name Your Baby Horton" search celebrating the "re-birth" of its Ruffles brand. The child will receive $50,000 college tuition fund from Frito-Lay.
• PepsiCo creates PepsiCo International, the business that will unite all international snack, beverage and food units in an effort to drive faster growth and improved profitability around the world.
• PepsiCo releases a Spanish-language "Power of One" television commercial starring Puerto Rican singer and actor, Ponce, and Velasquez, Mexican-American singer and actress.
• Pepsi-Cola trademark turns 100 years old.
• Quaker rolls out new Oatmeal Breakfast Squares.
• Pepsi Vanilla is launched in the United States.
• Tropicana introduces Tropicana 100% Juice Blends.
• Pepsi unveils a new tagline: "Pepsi. It's the Cola." It is the brand's first major campaign shift since 1999 and highlights how Pepsi goes with everything from food to fun.