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Social Media Week

Social Media has changed everything. It has changed the way organizations communicate with their consumers, how consumers communicate with organizations, how consumers communicate with other consumers, and even how citizens communicate with government. It is possibly the biggest evolution we will ever see in media.

Social Media Week is a celebration of this paradigm shift where panels and events take place globally, bringing together individuals who are interested in the direction technology is taking business, culture, communications and consumers.

"Social Media Week has become a premier global stage and launch-pad for news—and a unique opportunity to collaborate with digital leaders in key global markets," said PepsiCo Global Director of Digital and Social Media Bonin Bough, who will keynote Social Media Week in Sao Paolo and the closing conference event in New York.

PepsiCo's support of Social Media Week started with the inaugural event in 2009 and has grown each year. This year more than 30 PepsiCo employees are participating in panel discussions and keynote addresses in cities around the world.

In New York, PepsiCo is paying special attention to women at Social Media Week, launching PepsiCo Women's Inspiration Network—PepsiCo WIN—an online interactive network offering a global female perspective of inspiration and idea sharing through experts, influencers and real women around the world. Experience PepsiCo WIN at www.pepsicowin.com.

Echoing the focus of the new online community, PepsiCo is convening three panel discussions on issues important to women, including creating online nutrition forums, generating women audiences for films and creating brand advocacy among women via social networking; and partnering with Change the Ratio, an organization dedicated to promoting the involvement of women in the tech space, to celebrate women-run digital start-ups. Excerpts from the panels as well as interviews with the expert panelists will be featured on PepsiCo WIN.

"PepsiCo's support for Social Media Week is more than just its global sponsorship. PepsiCo panel participants and curated content from the company have consistently been some of the most compelling of our global gatherings," said Toby Daniels, Founder and Executive Director of Social Media Week. "We are proud to again partner."

Last year, Pepsi launched the Pepsi Refresh Project (PRP) at Social Media Week. The social media-based marketing and community program has since generated more than 60 million consumer votes and provided more than 200 community grants. In 2011, the PRP will expand to new countries around the world, giving even more people the opportunity to improve their communities through good ideas.

Many of PepsiCo's activities were featured on the Blog Portal:

Social Media Week 2011: Where We're Going

Brand Management in Social Media Times

A Truly Global Event

Social Media Week Metrics and Scalability

Social Media Week 2011

PepsiCo and Social Media in Brazil