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Gatorade President Sarah Robb O'Hagan named among '100 Most Creative People in Business 2012' - Fast Company magazine

5/14/2012

The market segments Robb O'Hagan had chosen to focus on were completely different--high-school athletes who didn't know much... Read More »
Mountain Dew Delves Deep Into Gotham City With Vast “Dark Knight” Cross-Promotion - FastCoCreate.com

5/14/2012

As the anticipation for The Dark Knight Rises escalates before its midsummer release, Warner Brothers and Mountain Dew have... Read More »
Marketer’s Interview: PepsiCo’s Javier Farfán - Portada

5/10/2012

Under the banner of Vive Hoy, the effort is the Hispanic-targeted portion of the Live for Now global relaunch of the Pepsi... Read More »

Mountain Dew® & Dale Earnhardt Jr. Go "Dark" In Anticipation Of The Dark Knight Rises

5/16/2012

PURCHASE, N.Y., May 16, 2012 /PRNewswire/ -- Fans of racing, "The Dark Knight" and Mountain Dew® (DEW) start your engines! ... Read More »
Frito-Lay Phoenix Sales Team Honored as 'Zone of the Year'

5/16/2012

PLANO, Texas, May 16, 2012 /PRNewswire/ -- Frito-Lay North America's Phoenix sales team has been honored with this... Read More »
Frito-Lay Donates $90,000 to Texas High School Sports Programs

5/16/2012

PLANO, Texas, May 16, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced the... Read More »

Economic Club of Grand Rapids

2/20/2012

Keynote remarks at the Economic Club of Grand Rapids on how companies can use principles of adaptive leadership to perform... Read More »
China Beverage Industry Business Leaders Forum

11/5/2011

Keynote remarks on the topic of innovation, delivered at the China Beverage Industry Business Leaders Forum, a gathering of... Read More »

Espíritu de las Américas

Friday, May 04, 2012

El viernes pasado (Abril 27) tuve el honor de aceptar un Premio al Liderazgo que me otorgó el Young Americas Business Trust (YABT) y la Organización de Estados Americanos (OEA) durante su celebración anual, Espíritu de las Américas en Washington, DC. Read More »