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Pepsi is preparing to launch a campaign, "Live for Now," that positions the brand on the pop-culture forefront around the world. The campaign, its first global effort, launches in the U.S. on May 7. It is the result of intense consumer research carried out... Full Story »
PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new “Girlfriends”-themed TV spots starring "30 Rock" star Jane Krakowski. The latest launches are a Trop50 Juice with Tea line... Full Story »
Now, in honor of new, extra-large Doritos Jacked chip (they're 40 percent larger and 40 percent thicker than regular Doritos), we have … let's call it a touch of Evel, with a monster truck piloted by a guy in a flame-stenciled helmet leaping two and a half... Full Story »
Smartfood has been around for 25 years in the form of a single product: White Cheddar Cheese popcorn. Now, Frito-Lay believes there are more possibilities to be plumbed by fielding a much larger number of these light products that include no artificial... Full Story »
In a marketing push featuring hip-hop singer Lil Wayne and street skateboarder Paul Rodriguez, PepsiCo is hoping Mountain Dew will catch on in urban centers such as New York, Miami, Los Angeles and New Orleans, matching the dominance the brand enjoys in... Full Story »
Pepsi has the Force behind a new marketing campaign for Brisk Iced Tea. Specially marked 1-liter bottles of Brisk, available beginning today at 7-Eleven stores, carry a special Microsoft Tag, a bar code that can be scanned using the Xbox 360's Kinect motion... Full Story »
US food and drink giant PepsiCo has launched a "premium" range of Lay's crisps in France. Lay's Selection are a range of "ultra-crisp" and "ultra-tasty" products that PepsiCo said would generate growth in the category."In 2012, as market leader, Lay's wants... Full Story »
According to a PepsiCo India spokesperson, "The theme of the new Mountain Dew campaign is ‘Darr Ko Maaro Dew’ which takes forward the brand ideology of ‘Darr Ke Aage Jeet Hai’. The idea is simple – confront fear by cutting it down to size to achieve what... Full Story »
Today is National Potato Chip day. What better moment for PepsiCo to highlight the snack achievements and potential of its potato-chip brands and products not only in the United States but around the world? Full Story »
Known for its commitment to youth passions like cricket, movies and music, Pepsi is launching its first football campaign in the country. The campaign kick-starts with a football themed ad film featuring youth icon and avid footballer, Ranbir Kapoor and... Full Story »
PRIME Minister David Cameron stopped to taste some hot porridge in Fife yesterday as PepsiCo revealed plans to invest £14.4 million in its Quaker Oats factory in Cupar. The UK division of the global food and drink giant said the investment will lead to... Full Story »
In a sign of confidence in the Russian food market, PepsiCo is now expanding into the porridge business. Launching its first new production line in Russia since buying WBD, the US group will make Quaker Oats at a factory outside Moscow for distribution... Full Story »
PepsiCo announced today that three more of its brands have surpassed $1 billion in annual revenue. The nation's largest food and beverage maker said Thursday that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each hit this key measure... Full Story »
PepsiCo is piggybacking on the release next month of Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D” to promote its Brisk iced tea and juice drinks...the brand’s sales had more than doubled in the last two years... Full Story »
The market segments Robb O'Hagan had chosen to focus on were completely different--high-school athletes who didn't know much about nutrition, and fitness and endurance athletes who already had preferred brands. That required recalibrating Gatorade's assumption Full Story »
As the anticipation for The Dark Knight Rises escalates before its midsummer release, Warner Brothers and Mountain Dew have partnered to create a 360-degree campaign that’s sure to add some fuel to the superfan fire. More than a simple cross-promotion that... Full Story »
Under the banner of Vive Hoy, the effort is the Hispanic-targeted portion of the Live for Now global relaunch of the Pepsi brand, and as it has become increasingly common in Pepsi’s messaging, it features tweets and content in Spanish, English and even... Full Story »
“People often think of this as philanthropic,” says Dan Bena, senior director of sustainable development at PepsiCo. “It’s not about philanthropy. It’s directly impactful of business development.” He illustrates his point with dirty water, which he says... Full Story »
PepsiCo has tapped Joe Jonas as a brand ambassador for its new celebrity-infused “Live for Now” global ad campaign. The Jonas Brother will lend his star power by participating in Pepsi Pulse, the campaign’s social media dashboard that curates trending pop... Full Story »
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