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Pepsi Debuts First Global Campaign - Ad Age
Monday, April 30, 2012
Pepsi is preparing to launch a campaign, "Live for Now," that positions the brand on the pop-culture forefront around the world. The campaign, its first global effort, launches in the U.S. on May 7. It is the result of intense consumer research carried out... Full Story »
Trop50 Extends Products -- And 'Girlfriends' Campaign - Marketing Daily
Tuesday, April 24, 2012
PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new “Girlfriends”-themed TV spots starring "30 Rock" star Jane Krakowski. The latest launches are a Trop50 Juice with Tea line... Full Story »
Ad of the Day: Doritos - The brand gets all Evel Knievel with its explosive spot for new Jacked chips - AdWeek
Friday, April 20, 2012
Now, in honor of new, extra-large Doritos Jacked chip (they're 40 percent larger and 40 percent thicker than regular Doritos), we have … let's call it a touch of Evel, with a monster truck piloted by a guy in a flame-stenciled helmet leaping two and a half... Full Story »
Smartfood Tempts Healthy Snackers By Upping the Flavor - BrandChannel
Thursday, April 19, 2012
Smartfood has been around for 25 years in the form of a single product: White Cheddar Cheese popcorn. Now, Frito-Lay believes there are more possibilities to be plumbed by fielding a much larger number of these light products that include no artificial... Full Story »
PepsiCo Aims to Bring Urban Cool to Mountain Dew Image - Bloomberg BusinessWeek
Tuesday, April 17, 2012
In a marketing push featuring hip-hop singer Lil Wayne and street skateboarder Paul Rodriguez, PepsiCo is hoping Mountain Dew will catch on in urban centers such as New York, Miami, Los Angeles and New Orleans, matching the dominance the brand enjoys in... Full Story »
Kinect players can scan Brisk bottle for 'Star Wars' bonus - USA Today
Monday, April 02, 2012
Pepsi has the Force behind a new marketing campaign for Brisk Iced Tea. Specially marked 1-liter bottles of Brisk, available beginning today at 7-Eleven stores, carry a special Microsoft Tag, a bar code that can be scanned using the Xbox 360's Kinect motion... Full Story »
PepsiCo France launches "premium" Lay's crisp range - Just-Food
Thursday, March 29, 2012
US food and drink giant PepsiCo has launched a "premium" range of Lay's crisps in France. Lay's Selection are a range of "ultra-crisp" and "ultra-tasty" products that PepsiCo said would generate growth in the category."In 2012, as market leader, Lay's wants... Full Story »
Mountain Dew signs on sportspersons for the first time - Campaign India
Wednesday, March 21, 2012
According to a PepsiCo India spokesperson, "The theme of the new Mountain Dew campaign is ‘Darr Ko Maaro Dew’ which takes forward the brand ideology of ‘Darr Ke Aage Jeet Hai’. The idea is simple – confront fear by cutting it down to size to achieve what... Full Story »
PepsiCo Tees Up Brands, Sales (and Munchies) on National Potato Chip Day - Brand Channel
Wednesday, March 14, 2012
Today is National Potato Chip day. What better moment for PepsiCo to highlight the snack achievements and potential of its potato-chip brands and products not only in the United States but around the world? Full Story »
Pepsi launches its first mega campaign on football in India - Best Media Info
Thursday, March 01, 2012
Known for its commitment to youth passions like cricket, movies and music, Pepsi is launching its first football campaign in the country. The campaign kick-starts with a football themed ad film featuring youth icon and avid footballer, Ranbir Kapoor and... Full Story »
Cameron unveils £14.4m Cupar investment in porridge plant
Friday, February 17, 2012
PRIME Minister David Cameron stopped to taste some hot porridge in Fife yesterday as PepsiCo revealed plans to invest £14.4 million in its Quaker Oats factory in Cupar. The UK division of the global food and drink giant said the investment will lead to... Full Story »
Russian romance: PepsiCo & porridge - Financial Times
Tuesday, February 14, 2012
In a sign of confidence in the Russian food market, PepsiCo is now expanding into the porridge business. Launching its first new production line in Russia since buying WBD, the US group will make Quaker Oats at a factory outside Moscow for distribution... Full Story »
PepsiCo says 3 more brands hit $1B mark - Associated Press
Thursday, January 26, 2012
PepsiCo announced today that three more of its brands have surpassed $1 billion in annual revenue. The nation's largest food and beverage maker said Thursday that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each hit this key measure... Full Story »
To Promote Brisk Tea, Pepsi Enlists Yoda - New York Times
Monday, January 02, 2012
PepsiCo is piggybacking on the release next month of Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D” to promote its Brisk iced tea and juice drinks...the brand’s sales had more than doubled in the last two years... Full Story »
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Gatorade President Sarah Robb O'Hagan named among '100 Most Creative People in Business 2012' - Fast Company magazine
Monday, May 14, 2012
The market segments Robb O'Hagan had chosen to focus on were completely different--high-school athletes who didn't know much about nutrition, and fitness and endurance athletes who already had preferred brands. That required recalibrating Gatorade's assumption Full Story »
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Mountain Dew Delves Deep Into Gotham City With Vast “Dark Knight” Cross-Promotion - FastCoCreate.com
Monday, May 14, 2012
As the anticipation for The Dark Knight Rises escalates before its midsummer release, Warner Brothers and Mountain Dew have partnered to create a 360-degree campaign that’s sure to add some fuel to the superfan fire. More than a simple cross-promotion that... Full Story »
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Marketer’s Interview: PepsiCo’s Javier Farfán - Portada
Thursday, May 10, 2012
Under the banner of Vive Hoy, the effort is the Hispanic-targeted portion of the Live for Now global relaunch of the Pepsi brand, and as it has become increasingly common in Pepsi’s messaging, it features tweets and content in Spanish, English and even... Full Story »
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Ploughing with the former foe - Financial Times
Thursday, May 10, 2012
“People often think of this as philanthropic,” says Dan Bena, senior director of sustainable development at PepsiCo. “It’s not about philanthropy. It’s directly impactful of business development.” He illustrates his point with dirty water, which he says... Full Story »
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Joe Jonas Named Pepsi Ambassador for ‘Pulse’ Dashboard, #LiveForNow Campaign - Mashable
Wednesday, May 09, 2012
PepsiCo has tapped Joe Jonas as a brand ambassador for its new celebrity-infused “Live for Now” global ad campaign. The Jonas Brother will lend his star power by participating in Pepsi Pulse, the campaign’s social media dashboard that curates trending pop... Full Story »
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