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Inside Scoop

1. NBA star Kyrie Irving goes undercover in new Pepsi MAX video

   Friday, May 18, 2012

   The Cleveland Cavaliers' Kyrie Irving this week was named the NBA's Rookie of the Year, but a new video from Pepsi MAX envisions him long past his early days on the basketball court. Full Story »

2. PepsiCo Foundation commits $3 million to Guiding Eyes for the Blind

   Friday, May 18, 2012

   The PepsiCo Foundation, the company's philanthropic arm, recently announced its commitment of $3 million to Guiding Eyes for the Blind. The donation will go toward the renovation and expansion of the Canine Development Center in Patterson, New York, which... Full Story »

3. Mountain Dew and Dale Earnhardt Jr. go 'dark' in anticipation of 'The Dark Knight Rises'

   Thursday, May 17, 2012

   In anticipation of the premiere of "The Dark Knight Rises" on July 20, Mountain Dew and Dale Earnhardt Jr. are calling on fans to give his Number 88 Diet Mountain Dew Chevrolet a "Dark Knight"-inspired makeover before it makes its race debut in Michigan on... Full Story »

4. Mountain Dew to make over Dale Earnhardt, Jr.'s car with inspiration from 'The Dark Knight Rises'

   Thursday, May 17, 2012

   In anticipation of the premiere of "The Dark Knight Rises" on July 20, Mountain Dew and Dale Earnhardt Jr. are calling on fans to give his Number 88 Diet Mountain Dew Chevrolet a "Dark Knight"-inspired makeover before it makes its race debut in Michigan on... Full Story »

5. Pepsi MAX 'Field of Dreams' winner steps to the plate with MLB greats

   Thursday, May 17, 2012

   Baseball fan Tim Wisecup, the winner of last year's Pepsi MAX's Field of Dreams promotion, stepped up to the plate on May 12 and took the field with a few Major League Baseball legends. Full Story »

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