PepsiCo Foundation's mission in Health and Wellness is to advance the knowledge about how to encourage healthy lifestyles and effect positive behavior change.

Initiatives of particular interest are those which address one or more of the following focus areas:

• Community Activation
• Minority Communities
• Health Professionals

Also, The Corporate Charitable Contribution Fund supports these objectives as well.

Examples of PepsiCo Foundation and Corporate Charitable Contribution Fund initiative are listed below.

American Academy of Family Physicians

In November 2006, PepsiCo Foundation provided a $1,977,296 grant to AAFP Foundation to pilot and evaluate a quality improvement process for family physician practices that positions fitness/prevention as the treatment of choice.  The science based project intends to shift the paradigm over three years between physicians and patients around healthy behaviors and make fitness a part of routine patient care. Key program aims are to: develop culturally appropriate patient education materials, create an office-based counseling model focused on behavior change for physical activity, diet and emotional well being, determine the effectiveness of the interventions on patient behavior change along with clinical evaluation of patients’ physiologic measures linked to increased exercise and improved diet.

At the heart of this research is a wholesale change in the approach from physician advice to patient-centered lifestyle counseling with a long-term impact of this focused on increased healthy behavior for Americans. Collaborators in the research are the AAFP National Research Network (NRN) and AAFP’s American in Motion (AIM). NRN is a practice-based primary care research network with the mission to improve healthcare delivery and the health of patients, families and communities. AAFP’s public health initiative AIM provides family physicians with tools and materials to help patients, families and communities live healthier lives through fitness. This project will tap into the National Institutes of Health-funded Primary Care Multi-Ethnic Network (PRIMENet) for access to underserved minority groups: African-Americans, Hispanic and American Indians in order to shape culturally appropriate and tailored interventions and patient resources.

Chicago Communities in Schools

CLOCC Collaboration
Chicago Communities in Schools and the Consortium to Lower Obesity in Chicago Children (CLOCC) are collaborating on Healthy Food Healthy Moves: Inform Chicago to pilot, test and deliver a health promotion program in six Chicago communities and schools.

In May 2006, the PepsiCo Foundation contributed $1,746,181 to this three-year pilot project thatmobilizes a broadnetworkof Chicago stakeholders from community organizations, government, education, health, and families in a city-wide effort to raise awareness of how to achieve healthy lifestyles. Central to Healthy Food Healthy Moves: Inform Chicago is CLOCC's 5-4-3-2-1 Go! public health campaign. The campaign highlights the need foreveryone to eat five servings of fruits and vegetables, drink at least four servings of water, three servings of low fat dairy products, limit screen time to two hours and get at least one hour of physical activity. The Chicago Department of Health has endorsed the Go! message as the single public health message to be conveyed across all health promotion efforts in the metropolitan area to move children and families toward lifelong healthier habits. Healthy Food Healthy Moves: Inform Chicago pilot’s goal is to develop, test and replicate a cost effective, impactful intervention model that is school-anchored and reaches deeply throughout the community. The project focuses on low-income, diverse urban neighborhoods/schools in particular. In the third and final year, three cities will be chosen to replicate the Healthy Food Healthy Moves: Inform model expanding the reach and benefit of health prevention intervention to tens of thousands more Americans.

Girl Scouts of the USA

PepsiCo Foundation provided a grant of $1,130,000 to Girl Scouts of the USA (GSUSA) in 2006 for the development of the Healthy Living Campaign. The Healthy Living Initiative is a core element of Girl Scouts' commitment to promote healthier lifestyles. In partnership with the America On the Move Foundation (AOMF), a national non-profit organization dedicated to improving health and quality of life by promoting healthful eating and active living, GSUSA will develop interactive resources designed to motivate girls and adults and help them improve their physical well-being.

 Through this collaboration, GSUSA will reach adult Girl Scout volunteers and girls around the country and world, providing them with information and tools to take action in strengthening their own physical health and the health of their communities. In addition to interactive resources, an adult learning web-based component will spur community mobilization and carry out community-wide events. All facets of this pilot are being implemented across 10 pilot council communities. Nearly 50, 000 adult leaders will be activated during the pilot and over 170,000 girl scouts. Healthy Kids & Family Days is slated to roll out across the country in 2008 -- designed to engage participants in life-long learning and positively impact the health of multiple generations.

University of Florida

Family Health Self-Empowerment Project
A $1,169,143 three-year research intervention grant was made in 2006 to the University of Florida Foundation for the Family Health Self-Empowerment Project, led by principal investigator Dr. Carolyn Tucker, UF Distinguished Alumni Professor in the departments of Psychology, Pediatrics, and Community Health and Family Medicine. This pilot program is focused on motivation and obstacles with the aim of increasing health-promoting behaviors and preventing and modifying obesity in low-income and ethnic minority families. PepsiCo Foundation’s grant enables the university to create a model program to help families across the nation deal with the obesity crisis. Key goals of the project include evaluating and demonstrating the effectiveness of an intervention model to facilitate healthy lifestyles and prevent and modify obesity; second, to produce a culturally relevant and segmented DVD version of the program’s workshops for national distribution to health professionals in a variety of community settings; and third, to gain a better understanding of the variables, in particular psychological factors, that influence lifestyle choices and behaviors. Dr. Tucker is an active member of the Minority Health Advisory Board of the U.S. Department of Health & Human Services.

TUFTS University

Shape Up Somerville
PepsiCo Foundation provided $500,000 over two years of supplemental funding for expansion and evaluation of a CDC funded research program called Shape Up Somerville, led by Dr. Christina Economos of the Friedman School of Nutrition Science and Policy at TUFTS University.

Shape Up Somerville: Eat Smart. Play Hard.™ was an environmental change intervention designed to prevent obesity in culturally diverse, high-risk, early-elementary school children. The Shape Up Somerville team developed and implemented strategies to bring first- through third-grade students in Somerville, Massachusetts into energy balance.  In before-, during- and after-school environments, interventions were focused on increasing the number of physical activity options available to children throughout the day, as well as improving the students’ dietary choices. The primary focus of the funding was on developing replicable community-based interventions. Wide-scale dissemination of the study findings will be published in 2007 and 2008.

National Urban League and National Council of La Raza

In 2004 and 2005, PepsiCo contributed $940,664 to design, pilot and evaluate innovative and effective health promotion tools and messages in partnerships with the National Urban League (NUL) and the National Council of La Raza (NCLR). Using the messages and methods of America on the Move to mobilize their respective communities, both NUL and NCLR are working effectively to advance healthy living across America today.

Healthy Steps Initiative
PepsiCo provided the National Urban League a $490,000 pilot grant in February 2005 to engage Urban League communities to develop and test best-practice health promotion programs in Houston, Texas, Washington, D.C., Columbus, Ohio and Providence, Rhode Island. Importantly, Healthy Steps is a culturally sensitive demonstration program that uses a custom AOM Web site and tailored print materials across the four cities. The program, was diversified by the different city-based initiatives, which reflected the particular local needs of the communities as well as assets. The pilot evaluation was led by health advocate, Dr. Ian Beckford.

In May 2006, a second grant of $500,000 was made to NUL to build internal capacity that will launch and support NUL’s Health and Quality of Life division; expand the Healthy Steps pilot to two new cities in 2006/07; and develop a comprehensive health education, behavior modification, and community infrastructure improvement plan targeting urban families and neighborhoods.  The project goal is to promote heath and wellness by establishing sustainable culturally appropriate, community-based health programs that prevent or delay the onset of chronic diseases. This pilot also will introduce and test the use of cellular technology as an innovative means of engaging the public and tracking their physical activity.

Promoviendo una Buena Alimentacion y Mayor Actividad Fisica para una Mejor Salud
PepsiCo provided a $450,664 pilot grant in November 2004 to the National Council of LaRaza for the Institute for Hispanic Health. The grant is being used to design and test a culturally sensitive and linguistically appropriate program built on the America On the Move message of and methods of healthy eating and active living. At the heart of the pilot is the Train the Trainer model used by community-based health lay educators (promotores de salud) to help members of their community understand what healthy nutrition is and how to put into practice healthy energy balance (calories in / calories out) habits. Based on focus group learnings, bilingual toolkit resources were developed for use by the promotores in community-based health awareness raising sessions.

Women’s Sports Foundation

GoGirlGo! Hispanic Girls Initiative
The Hispanic Girls Initiative is a part of a comprehensive three-year national initiative led by the Women’s Sports Foundation. The goal of GoGirlGo! Hispanic Girls Initiative was to engage 100,000 Latina girls in Chicago in physical activity and sport, and to stop the drop out rate of another 100,000 currently active girls.

PepsiCo Foundation’s $219,000 grant in 2005 supported the design and roll out of a bilingual health and wellness curriculum, as well as a public education and media campaign that was event driven and web-based. Through mobilization of Hispanic girl serving organizations, the program recruitment goals were to activate 12,000 Hispanic girls and 10,000 families.

Preventative Medicine Research Institute (PMRI)

2005 PepsiCo Foundation funding in the amount of $250,000 enabled PMRI complete research to develop a Train the Trainer Program to educate health professionals across the country on the Ornish Comprehensive Lifestyle Change Program (CLCP). This project is part of a broader initiative at PMRI to advance the adoption of health insurance reimbursement for health and wellness prevention care. The CLCP has been proven to prevent, treat and even reverse the progression of heart disease, prostate cancer and other chronic diseases. Project objectives aimed to assist health care professionals implement the Comprehensive Lifestyle Change Program nationwide, and was specially targeted to serve minority populations at greatest risk of illness and disease due to obesity and overweight.

Fundación Activate

Activa2
Activa2 was PepsiCo Foundation’s first international health and wellness school program to pilot and evaluate an energy balance model intervention program based on delivering a nutrition curriculum and daily physical activation in a school setting. Initial funding for Phase One was made in 2004 in partnership with the Mexican nonprofit organization Fundación Activate. During Phase Two in ‘05 & ‘06, Activa2’s nutrition curriculum and physical activity components were refined and expanded and then rolled out in 64 schools in the State of Querétaro, Mexico more than 13,500 students from 4th, 5th and 6th grades. The Foundation’s support of phases one and two totaled $656,470. Activa2 proved a successful model to raise healthy lifestyle awareness to students, their families and communities, as well as demonstrating program efficacy as a tool to create positive behavior changes among school-aged children that lead to healthier habits and increased physical activity.

The YMCA

In 1998, PepsiCo became the first mission sponsor of the YMCA of the USA, the largest provider of fitness programs which serves over nine million young people.

Activate America is the YMCA movement's innovative public health initiative that seeks to make healthy living a reality for millions of Americans and create environments where Americans feel supported in their efforts to eat healthy and be physically active. PepsiCo Corporate Contributions contributed $1,000,000 annually in 2005 and 2006 to the Y’s organizational transformation process, called the Gulick Collaborative Project, which is the institutional force behind Activate America’s ability to reach and serve "health seekers" and their families. Health seekers are individuals who want to be active and healthy, but continually start and stop the process. These breaks in commitment prevent healthy living. Additionally, PepsiCo Foundation contributed $100,000 in 2005 and 2006 for the Y’s Pioneering Healthier Communities Conferences, which annually bring diverse community leaders and influencers together to collectively develop innovative strategies to make their communities healthier places to live.