Our Consumer Policies and Programs

Health and Wellness

Blue Ribbon Health and Wellness Advisory Board
Front row, left to right: Kristy F. Woods, M.D., M.P.H., Gro Brundtland, M.D., Antonia Demas, Ph.D., David Heber, M.D., Ph.D., Dean Ornish, M.D., Ph.D.,Samuel Ward Casscells, III, M.D., Brock Leach, Susan Love, M.D.
Second row, left to right: Janet E. Taylor, M.D., James Hill, Ph.D.
Back row, left to right: Kenneth Cooper, M.D., M.P.H., Mario Maranhão, M.D., George Graham, Ph.D., Pamela Peeke, M.D., M.P.H., Fernando Trevino, Ph.D., M.P.H., Kenneth Gladish, Ph.D., David Kessler, M.D., J.D., Ambassador Thomas S. Foley, Governor James B. Hunt, Jr.

PepsiCo recognizes that health and wellness is one of our most critical opportunities for growth. As a food and beverage company, we are committed to making a positive contribution to the diets and lifestyles of our consumers. Our goal is to provide consumers with the products they want and enjoy and to provide choices to meet a broad variety of needs. We also recognize that consumers have an increasing need and desire for foods and beverages that make it easier and more enjoyable for them to lead healthier lives. We are committed to actively promoting health and wellness in ways that serve the public interest and contribute to our growth.

We focus on two broad areas:

1. Providing product choices that contribute to healthier lifestyles.
2. Encouraging healthier lifestyles.

To advise us in our health and wellness efforts, PepsiCo has enlisted the help of the most renowned experts in the field of medicine and education. We are particularly indebted to Dr. Ken Cooper of the Cooper Aerobics Center, and Dr. Dean Ornish of the Preventive Medicine Research Institute. Under their leadership, PepsiCo has formed a Blue Ribbon Advisory Board. The Board includes some of the most respected wellness professionals in the world today. Board members have provided valuable insight into how we can address the issues and opportunities before us.

For details on members of our Blue Ribbon Health and Wellness Advisory Board see http://smartspot.com/5_commitment/5-3-0_advisory_board.php and the PepsiCo's 2005 Annual Report.

Providing Product Choices
PepsiCo has offered healthy product choices for years. In 2004, we took a major step and introduced Smart Spot. The Smart Spot symbol designed to help U.S. consumers identify PepsiCo food and beverage choices that contribute to healthier lifestyles. The Smart Spot designation appears on products that include Quaker oatmeal, Tropicana juices, Baked Lays, Diet Pepsi and Gatorade.

Products with the Smart Spot symbol meet nutrition criteria based on authoritative statements from the National Academy of Sciences and the U.S. Food and Drug Administration (FDA). These criteria define limits for fat, including saturated and trans fats - sugar and sodium. More than 300 PepsiCo products meet the Smart Spot product criteria. For a complete list of Smart Spot products visit smartspot.com.

For more information on criteria see:
http://smartspot.com/1_smart_spot/1-1_prod_criteria.php

For a list of products see:
http://smartspot.com/1_smart_spot/1-5_prod_list.php

PepsiCo healthy product choice initiatives include:

In 1997, Quaker Oats petitioned for and received from the U.S. Food and Drug Administration (FDA) the first food-specific health claim granted by the FDA. The claim provides that the soluble fiber from oats can help reduce heart disease risk. Scores of Quaker-branded oat-based products qualify for and make this health claim.

In 2003, Frito-Lay completed a full conversion from partially hydrogenated to non-hydrogenated cooking oils, virtually eliminating trans fatty acids from all Frito-Lay snack chips. Frito-Lay was the first company to include trans fat information on the nutrition labeling of its packaging - prior to the U.S. Food and Drug Administration ruling requiring the inclusion of this information by January 2006.

In 2006, PepsiCo was part of a voluntary, pro-active and collaborative move involving the U.S. beverage industry and government and health officials in taking steps to adopt a practical school vending policy in America. PepsiCo partnered with the American Heart Association and the William J. Clinton Foundation. Called the Alliance for a Healthier Generation (AGH), its goal is to develop model school wellness programs, take a comprehensive approach to fitness, health and nutrition and teaching students how to adopt healthier, more active lifestyles.

As a first step, Pepsi-Cola North America adopted a revised school policy in which beverage companies:

• No longer offer full-calorie soft drinks, juice drinks or teas in any K-12 schools.
• Limit the calories and portion sizes of other beverages, including sports drinks and juices.

Also in 2006, Frito-Lay announced it was cutting saturated fat in Lay’s and Ruffles potato chips by more than 50% by switching to heart-healthy NuSun sunflower all. The change will remove nearly 60 million pounds of saturated fat from the American diet.

For the full school policy see:
http://www.pepsiworld.com/help/faqs/faq.php?category=community_info&page=school_partnership

For more information on PepsiCo initiatives see:
http://smartspot.com/5_commitment/5-0_home.php

Encouraging Healthy Lifestyles
In 2005, PepsiCo became the first major food company to promote healthier lifestyles, beyond products, through a major program called S.M.A.R.T., which encourages healthier eating and exercise habits.

The PepsiCo S.M.A.R.T. lifestyle program involves five simple steps for healthier living:

Start with a healthy breakfast
Move more
Add more fruits, veggies and whole grains
Remember to hydrate
Try lower- calories and lower-fat foods

The S.M.A.R.T. program is supported with national advertising and promotions, including a new, healthy lifestyle magazine called "Everyday Smart Moves."

To sign up for a free subscription, visit:
http://smartspot.quaker.young-america.com/minimag/entryform.asp

Additionally, in late 2005, PepsiCo announced plans to build 12 Smart Spot playgrounds over the next 12 months in communities around the country to encourage children and families to "move more" and to support active, healthy lifestyles.

Since 1970, PepsiCo has sponsored programs that encourage children and adults to be more active. Other programs we support include:

• YMCA – A commitment to help financially disadvantaged teams participate in YMCA programs including its Healthy Kids Camp.
• Get Kids in Action – A partnership between Gatorade and the University of North Carolina to reduce and prevent childhood obesity.
• America On the Move – a national initiative to help people improve their health through simple changes in diet and exercise.
• Kidnetic – The International Food Information Council’s web-based program to promote healthy lifestyles in children 8-12 years old (www.kidnetic.org)
• Get Active, Stay Active – A web-based journal where teens can track their physical activity and eligibility for the President’s Active Lifestyle Award (www.getactivestayactive.com)
• YMCA Activate America – An initiative based on making healthy living a reality for millions of Americans.

For more information visit:
http://smartspot.com/5_commitment/5-1-0_promoting_fitness.php (timeline of PepsiCo initiatives promoting fitness)
http://smartspot.com/5_commitment/5-4-0_pepsico_initiatives.php (list of PepsiCo initiatives on smartspot.com)
http://www.pepsico.com/PEP_Citizenship/HealthWellness/index.cfm

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