PURCHASE, N.Y. – January 10, 2012 – Diet Pepsi and actress Sofia Vergara come back together again with a new marketing campaign that continues to demonstrate that ‘Nothing Refreshes Like a Diet Pepsi.” The new TV commercial will debut on the 69th annual Golden Globes awards show this Sunday, January 15, 2012.
In the new spot, Vergara uses her wit and charm to dance her way past a cast of suitors in a sultry Miami nightclub to get to a refreshing can of Diet Pepsi.
“Our consumers really connect with Sofia Vergara, and they enjoyed last year’s spot with David Beckham so much that we wanted to build on the storyline. The great lengths our star will go to get a refreshing Diet Pepsi brings our message to light in a fun, uplifting way,” said Amy Wirtanen, Senior Director Pepsi Beverages Corporation.
Vergara, who got her break in a Latin American Pepsi commercial years ago, continues her role with the brand as the face of Diet Pepsi for the second year running. The new spot, directed by acclaimed director McG and choreographed by Mark Ballas, of Dancing with the Stars, is set to a flirty and uplifting rendition of the iconic song, ‘Whatever Lola Wants,’ by Ruby Stewart, Rod Stewart’s daughter.
"I love our new Diet Pepsi campaign. It is amazing, this commercial is 100% fun. I had a blast dancing and enjoying great music in great company, all in a cool night club, fue lo máximo! I can’t wait for audiences to see it,” said Sofia Vergara."
Subsequent to the Golden Globes premiere, the ad will air nationwide on CBS, ABC, NBC, Bravo, E!, and the Food Network, among others. The campaign includes new print, digital and out-of-home ads.
Follow Diet Pepsi on Facebook at: http://www.facebook.com/dietpepsi.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Harrison & Shriftman