IntoNow and Pepsi MAX Offer Breakthrough New Way for Consumers to Engage With TV Commercials

PALO ALTO, Calif.--(BUSINESS WIRE)--IntoNow, a consumer technology company focused on enhancing the way people engage with television, today announced a partnership with PepsiCo (NYSE:PEP): IntoNow users who tag the new Pepsi MAX commercial, which features the Pepsi MAX driver with iconic Major League Baseball legends past and present, will get a coupon for a free 20oz Pepsi MAX. The ad begins airing during MLB broadcasts on April 20.

“At IntoNow we’re focused on using the companion devices we have in our lives as a way to connect with your friends, content and now brands,” said Adam Cahan CEO and Founder of IntoNow. “This is the first time where consumers can close the funnel between a brand experience on a TV commercial right down to a real world drink you can consume. That’s a really exciting first that opens the doors for advertising partners. We’re thrilled to be creating a new consumer experience with a brand like Pepsi MAX.”

Beginning April 20, the first 50,000 IntoNow users who tag the Pepsi MAX Major League Baseball commercial will receive a coupon generated within IntoNow. The coupons are immediately redeemable at major retailers nationwide including Target and CVS with more to come -- right from your mobile phone.

“Pepsi MAX is excited to be the first brand to partner with IntoNow to create a real-world benefit for consumers who watch our Pepsi MAX MLB ad,” says Amy Wirtanen, Senior Director on the Pepsi MAX brand team. “This innovative technology connects consumers in an unprecedented manner: simply for watching our ad, we’re able to let consumers try our product and experience the great zero-calorie, maximum taste for themselves.”

This promotion marks the first time that an automated technology like this has been used to bridge the gap from television commercial to real world product. The program runs through December 31, 2011.

IntoNow is a free companion application that launched in late January and is currently available on iOS devices. It’s based on SoundPrint, IntoNow’s patented technology platform that can automatically identify live television content and any previously aired content from the past five years. Users can tag the identified content and find out what their friends are watching, initiating a conversation around a shared interest. In its first four weeks of availability, IntoNow recorded more than 1 million content tags -- an average of one tag every second.

IntoNow is available to consumers in the US through the iTunes store. For more information, visit www.IntoNow.com.

About IntoNow

IntoNow is a consumer technology company. The company’s goal is to deepen the connections between viewers, television content, and advertisers. IntoNow was founded by veterans of Google, Microsoft, IDEO, and Stanford’s AI program. They are based in Palo Alto, California.

About Pepsi MAX

Pepsi MAX, with its zero calories and maximum Pepsi taste, is one of PepsiCo's billion-dollar global brands and is part of Pepsi Americas Beverages. To learn more about Pepsi MAX, visit Pepsi MAX on Facebook at: www.PepsiMAX.com/facebook or on Twitter at: @PepsiMAX

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Contacts

Cutline Communications for IntoNow
Stephanie Swain, 415-348-2715
sswain@cutline.com
or
For Pepsi MAX
Melisa Tezanos, 914-253-2599
melisa.tezanos@pepsico.com