Lipton® Iced Tea And "Dance Central 3®" Kick Off The New Year With 'Game On,' A Nationwide Sweepstakes To Get Fans On Their Feet
— TM Pepsi's "Are You Fan Enough?" campaign to bring season-long excitement to NFL fans from Kickoff through the Super Bowl Halftime Show
PURCHASE, N.Y., Jan. 14, 2013 /PRNewswire-USNewswire/ -- Lipton® Iced Tea announced today, 'Game On,' a nationwide sweepstakes with "Dance Central 3®" only available on Kinect for Xbox 360, to get consumers on their feet and dancing. From now through April 30, consumers can pick up specially marked bottles of ready-to-drink Lipton Iced Tea and visit www.GameOnPromo.com to see if they have won instant prizes, and are automatically entered for a chance to win one of four ultimate entertainment room makeovers.
In addition to Lipton Iced Tea's refreshing favorites, consumers can now unleash the sweet, clean taste of honey and ginseng with Lipton's new Diet Green Tea Honey Ginseng and sip on Lipton's new 100 Calorie Half & Half (Tea & Lemonade), which offers a delicious combination of two great classics that is sure to please everyone's taste buds. Both of these Lipton offerings are perfect beverages for players so they can groove along to the dance classics available for "Dance Central 3" like "The Hustle" and "Electric Slide," and new favorites "Gangnam Style" and "The Dougie" to keep the party going.
"Lipton is thrilled to be joining the dance party by partnering with one of this year's hottest games on Kinect for Xbox 360," said Marc Hanson, Director of Lipton. "This exciting sweepstakes allows us to share the fun and energy of 'Dance Central 3' with consumers and celebrate bringing family and friends together with the same refreshing spirit."
Consumers can pick up specially marked ready-to-drink Lipton Iced Tea products that feature a unique promotional code to enter for a chance to win the 'Game On' sweepstakes. Four grand prize winners will have their choice of an ultimate entertainment room makeover, which may include a Samsung 60-inch Class LED HDTV, Samsung Blu-ray Home Theater System, Xbox 360 250GB Kinect Bundle, Xbox 360 Essentials Pack, "Dance Central 3" for Kinect for Xbox 360 and the Vision Fitness TF20 Classic treadmill with Passport™ module.
In addition to the four grand prizes, instant prizes are available to be won throughout the sweepstakes, including, Xbox 360Gaming Bundles, Xbox 360 Console with Kinect, Xbox 360 Live 1600 points, "Dance Central 3" games and more.
For more information on the 'Game On' sweepstakes and official sweepstakes rules, please visit www.GameOnPromo.com.
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between Purchase, NY-based PepsiCo and London-based Unilever. The partnership includes a complete portfolio of ready-to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.
SOURCE Pepsi Lipton Tea Partnership