Pepsi MAX Brings Fans to the Forefront of 'What's Next' When Music Meets Digital at South by Southwest

3/10/2011 |
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PURCHASE, N.Y., March 10, 2011 /PRNewswire/ -- The South by Southwest (SxSW) festival beginning March 11 is known as a hotbed of emerging trends in music, technology and film, and Pepsi MAX is excited to offer a robust, one-of-a-kind experience that celebrates the convergence of digital and music. Pepsi MAX is partnering with some of the hottest up-and-coming companies in the tech and music space, including foursquare and Grooveshark, to create innovative experiences for attendees in Austin as well as SxSW fanatics following at home.


"We know SxSW fans expect progressive experiences delivered in an authentic, innovative spirit," said Amy Wirtanen, Senior Marketing Director, Pepsi Max.  "That's why we're working with cutting edge content and media partners to create exclusive opportunities for fans to amplify the live music experience in the digital space."

Converging Music and Digital

Programming will include engaging ways for fans at home to take part in the festivities:

Pepsi MAX Lot in Austin

The Pepsi MAX Lot, an interactive fan experience in downtown Austin (3rd Avenue and San Jacinto Boulevard) will play host to much of the brand's programming throughout the festival.  For those on location, the Pepsi MAX Lot will offer free WiFi and charging stations and feature a digitally "tricked out" Pepsi MAX delivery truck displaying the latest user-generated content on social media channels.  Additionally, fans can participate in the following:

"We know that Pepsi MAX fans love to be in the know, and that's why we're engaging them directly at SxSW this year," Wirtanen said. "This festival is truly a vanguard of cultural movement, and Pepsi MAX is thrilled to take part by bringing exclusive experiences through social media, engaging programming and key partnerships across the digital and music sectors."

Pepsi MAX fans can keep a pulse on new and innovative programming at and on Twitter at @PepsiMAX.  

About Pepsi MAX

Pepsi MAX, with its zero calories and maximum Pepsi taste, is one of PepsiCo's billion-dollar global brands and is part of Pepsi Americas Beverages.  To learn more about Pepsi MAX, visit Pepsi Max on Facebook at: or on Twitter at: @PepsiMAX

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales.  Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries.  With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit