PURCHASE, N.Y., March 14, 2012 /PRNewswire/ -- PepsiCo, Inc. (NYSE: PEP) today announced that its global "Banner Sun" potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.
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The "Banner Sun" logo – which appears on packaging for leading brands such as Lay's, Walkers, Smith's and Sabritas – has grown into a symbol for quality potato chips around the world. Lay's and Walkers are among PepsiCo's portfolio of 22 billion-dollar food and beverage brands, a number that has doubled since 2000 – further illustrating the strength of the company's worldwide food and beverage business.
Expansion into international markets has driven the success of PepsiCo's potato chip portfolio, with about 60 percent of "Banner Sun" sales coming from outside North America. The top 10 markets are: the United States, United Kingdom, Russia, Canada, Spain, Australia, China, Mexico, Netherlands and India.
"PepsiCo continues to focus on growing its largest food and beverage brands, and this milestone is another example of how our efforts are paying off," said Salman Amin, PepsiCo's chief marketing officer. "Whether it's Lay's, Walkers, Smith's or Sabritas, PepsiCo has built some of the world's strongest brands that are loved by consumers around the globe. And it's because of PepsiCo employees throughout the world that we are able to achieve this impressive milestone – from the growers in our fields to our frontline workforce that makes, sells and delivers our products each and every day."
Global success of the "Banner Sun" potato chip brands have been driven by:
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PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.