PLANO, Texas, April 16, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division announced today the expansion of the Smartfood brand to include popped chips, popcorn, and puffed corn under the Smartfood Selects name.
Smartfood Selects snacks are made with all natural ingredients – no artificial flavors or preservatives, or ingredients such as monosodium glutamate (MSG). To help busy consumers make informed choices, each package features nutrition icons on the front of the package that highlight calories per serving, saturated fat, sodium, and sugar. Select items carry a whole grain stamp that helps clearly identify which products offer at least 8 grams of whole grains. Smartfood Selects products can be found in the "natural aisle" of most grocery stores.
"Consumers have come to expect added value from the products they buy, and snacks are no exception. Great taste is a must, but consumers also demand smart options," said Daniel Naor, senior vice president of growth ventures, Frito-Lay North America. "Smartfood Selects offer a variety of light-textured and airy snacks with smart combinations of herbs and spices, and all natural ingredients."
The Smartfood brand has been creating delicious, fresh-tasting White Cheddar Cheese popcorn for the past 25 years. The new line of Smartfood Selects snacks features a smart combination of select ingredients to create delicious flavors:
Smartfood Selects Popcorn is available in 6-ounce bags, Smartfood Selects Puffed Corn is available in 4-ounce bags and Smartfood Selects Popped Chips are available in 3.25-ounce bags. All varieties have a suggested retail price of $3.29. These products are also Kosher certified as designated by the "Circle UD" kosher certification.
For more information on the new, great-tasting Smartfood Selects varieties, visit www.smartfood.com.
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/, on Twitter at https://twitter.com/fritolay, or on Facebook at http://www.facebook.com/FritoLay.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
SOURCE Frito-Lay North America