Quaker Oats, NFL PLAY 60 and Andrew Luck Celebrate Healthy Habits at Super Bowl XLVII

1/30/2013 |
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— Quaker Honors NFL PLAY 60 Super Bowl Contest Winner and hosts "Epic Adventure" at NFL Experience


CHICAGO, Jan. 30, 2013 /PRNewswire/ -- The Quaker Oats Company, a subsidiary of PepsiCo, Inc., along with NFL PLAY 60 and NFL rookie quarterback Andrew Luck congratulate Hunter Paulin of Washington D.C. as the grand prize winner of the NFL Play 60 Super Bowl Contest presented by Quaker. Paulin is kicking off his Super Bowl adventure this morning by joining Luck at Kids' Day at NFL Experience Driven by GMC, where Luck will introduce him to New Orleans-area kids during a Quaker Oatmeal breakfast event before they run football drills. Together, Luck and Paulin will encourage kids to eat right, stay active and serve as healthy living role models, which is how Paulin won the contest.

Thousands of kids nationwide entered the contest by sharing how they are inspired by their NFL role models, stay active with family, and eat right to help power their play. Paulin, age 10, was selected as "NFL PLAY 60 Super Kid" and recognized by NFL players in his hometown in December. As the grand prize winner of the Super Bowl Contest presented by Quaker, Hunter is attending Super Bowl XLVII with his family and will have the adventure of a lifetime – running the game ball onto the field just before kickoff in front of millions of fans.

"Quaker is proud to support the NFL PLAY 60 Super Bowl Contest, and we are extremely inspired by Hunter's commitment to a healthy, active lifestyle," said Justin Lambeth, Chief Marketing Officer for Quaker Oats. "Through Quaker's whole grain oats, support of NFL PLAY 60 and role models like Andrew Luck and Hunter, we are giving families the fuel they need to help get them going as they tackle everyday adventures."

Paulin has incredible enthusiasm for staying active despite a heart condition that may have limited someone with less determination. He enjoys daily activities such as bike riding, swimming and playing tennis and encourages his family and friends to get involved as well. He also puts an emphasis on eating the right foods like whole grain oats, low fat milk, fruits and vegetables and recognizes how they provide him with healthy fuel to exercise on a daily basis, making him a great inspiration to others.

With less than one percent of kids getting the daily recommended amount of whole grains in their diets1, Quaker is continuing to develop new product that give families even more options for getting their whole grain oats. New Quaker Perfect Portions is a perfect example – it is a customizable instant oatmeal that comes in a convenient, multiserve package that allows moms to make a little or make a lot and sweeten to their liking because there is no added sugar. Additionally, Quaker is supporting programs like NFL PLAY 60 which bring physical activity education to America's youth. In September, Quaker teamed up with first-year NFL quarterback Andrew Luck to help NFL PLAY 60 launch their Super Bowl contest, which is now in its sixth year and aims to inspire kids to eat right and stay active so that they can continue healthy habits into adulthood.

"Although Hunter has had to deal with a lot of health challenges, his perseverance and commitment to nourishing food and physical activity really stood out among the entries," said NFL rookie quarterback and Quaker spokesperson Andrew Luck. "It's been so rewarding to team up with organizations like Quaker and NFL PLAY 60 to celebrate inspiring kids like Hunter and help motivate families to embrace healthy changes that can make a difference for a lifetime."

As the official Hot Cereal Sponsor of the NFL, Quaker will help provide healthy fuel and fun at Super Bowl XLVII's NFL Experience Driven by GMC. Quaker is bringing imagination to life through an oversized Epic Adventure obstacle course that tests agility, accuracy and speed across multiple activity stations featuring larger-than-life representations of your favorite Quaker products. Quaker aims to complement the goals of NFL PLAY 60 by continuing to make nourishing, whole grain oats that help give kids the healthy fuel they want to partake in active play. For more information on Quaker products and programs, including the newest addition to the oatmeal portfolio, Quaker Perfect Portions, visit QuakerOats.com, Facebook.com/Quaker or Twitter.com/Quaker.

1 U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.

About NFL PLAY 60 Super Bowl Contest presented by Quaker
The NFL PLAY 60 Super Bowl Contest presented by Quaker serves as a platform for kids to inspire each other to power up with wholesome foods and stay active. The promotion is now closed. A total of 34 official contest prizes will be awarded, with 33 first prize winners and one grand prize winner. For winner and prizing details please visit NFLRush.com/SuperKid.

About NFL PLAY 60
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health and wellness with partner organizations.  PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs.  Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for public service announcements.  The NFL and its teams have built more than 150 NFL Youth Fitness Zones and integrated programs into more than 77,000 schools nationwide since the campaign launched. In 2012, the NFL and its teams hosted more than 2,000 PLAY 60 events nationwide.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

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CONTACTS:


Sara Scharg

Julia Nissim

Quaker Oats

Edelman Public Relations

312.821.2427

312-240-3182

sara.scharg@pepsico.com

julia.nissim@edelman.com

SOURCE The Quaker Oats Company