Sierra Mist Natural Introduces Strawberry Kiwi Splash and Adds Some Fun to Family Vacations
— Expected to significantly increase pace of PepsiCo's innovation throughout the region
— Further strengthens PepsiCo's ability to develop locally relevant products by tailoring global brands to local tastes
— Supports PepsiCo's plan to drive growth in emerging and developing markets
PURCHASE, N.Y., May 29, 2012 /PRNewswire/ -- Sierra Mist Natural is gearing up for summer with the launch of its newest flavor, Strawberry Kiwi Splash. To help fans get in the vacation state of mind, Sierra Mist Natural will send five families to the Grand Canyon for the ultimate vacation.
Between now and July 31, fans can enter the 'Natural Wonder' contest at Facebook.com/SierraMist.
"For the past few weeks, consumers have been playing a 'guess the new flavor' quiz on Facebook, and since our big reveal, we've had terrific response to the Sierra Mist Natural Strawberry Kiwi flavor," said Jayanthi Raja Segaran, Brand Marketing Senior Manager, Sierra Mist. "Now that we've launched our latest flavor, we're excited to spread the spirit by giving consumers a chance to win a trip to the Grand Canyon."
Similar to the trademark flavor, Sierra Mist Natural, Strawberry Kiwi Splash is made with real sugar and nothing artificial. With no artificial additives or preservatives, the strawberry kiwi flavors shine through for a refreshing taste experience.
Visit Facebook.com/SierraMist for Official Rules. No purchase necessary. Void where prohibited. Contest ends July 31, 2012.
About Sierra Mist
Sierra Mist Natural is a product of Purchase, N.Y.-based Pepsi-Cola North America Beverages (PCNAB). It is the only leading lemon-lime soda made with real sugar and 100% natural flavors so that nothing gets in the way of its crisp, clean lemon-lime flavor. For more information, please visit www.facebook.com/sierramist or join the conversation on Twitter @sierramist.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.