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 In our business, understanding different cultures is a major advantage. In fact, we view diversity as a key to our future. Our brands appeal to an extraordinarily diverse array of customers. And they are sold by an equally diverse group of retailers.
To truly understand the needs of our customers and consumers -- and succeed in the marketplace -- PepsiCo must reflect that diversity in our employees, our suppliers and in everything we do.
Offering a workplace where diversity is valued helps us build the top-quality workforce so crucial to our success -- by enabling us to attract and retain great people from a wide spectrum of backgrounds.
Community
We are committed to celebrating and supporting diversity in our community through our corporate giving and community programs. PepsiCo gives to the community through the PepsiCo Foundation, the PepsiCo Community Affairs Department and PepsiCo divisions. The PepsiCo Foundation and our operating divisions gave grants to more than 1,000 community organizations, of which a significant portion were organizations championing diversity. We also support organizations through gifts in-kind, such as products, premiums, printing, meeting arrangements, equipment donations, support of events, conventions, journals and meetings.
Customers
We are committed to marketing our products to all groups, treating all customers with respect, sensitivity and fairness, while providing some of the greatest products on earth. Early in its history -- as far back as the 1940s -- Pepsi-Cola recognized the importance of diversity. Pepsi pioneered targeted marketing and national lifestyle advertising featuring minorities. We developed education and sports programs spotlighting minorities. We partnered with many groups to create programs that contribute to minority communities. We sponsored major music tours by entertainers such as Tina Turner. We support minority media and interests. Over the years, our success has been recognized with numerous awards. Most importantly, our products are purchased and enjoyed by all groups of consumers.
Suppliers
We are committed to welcoming business partners who represent all people and purchasing quality products and services from a diverse supplier base. PepsiCo is a leader in seeking out and working with minority and women suppliers. In 2006, we surpassed $1 billion in spending with minority and women vendors. It is our policy to promote the utilization of eligible M/WBE vendors in all aspects of the company's business.
Employees and Careers
We are committed to hiring and retaining the best talent to fill each and every job in the corporation. And we are equally committed to fostering an atmosphere of caring, open communication and candor among our employees, where we treat each other with respect.
PepsiCo has been nationally recognized as one of the top places for women and minorities to work. We were one of the first companies to begin hiring minorities in professional positions, as far back as the 1940s. We were the first Fortune 500 company to have an African-American vice president.
That commitment to diversity continues today. We place a great deal of emphasis on personal integrity and believe long-term results, from real accomplishments, are the only fair way to judge performance. We respect individual differences in culture, ethnicity and color. PepsiCo is committed to equal opportunity for all employees and applicants. We are committed to providing a workplace free from all forms of discrimination. We respect the right of individuals to achieve professional and personal balance in their lives.
PepsiCo's commitment is underlined by our current diversity initiatives. They have been formulated to ensure that we attain our core value of diversity as a competitive advantage.
Some of our current initiatives include:
- Dedicated executives for managing diversity within our operating divisions.
- Multi-year strategic plans for diversity are developed with the same vigor and goal-setting process as other business issues. Goals include diverse recruitment, improved retention and fostering a more inclusive culture.
- External Diversity Advisory Boards consisting of educators, politicians, practitioners and customers to advise PepsiCo senior management on a variety of issues relating to diverse audiences.
- Annual employee performance reviews incorporating inclusion-related goals for all managers.
- Mandatory annual Affirmative Action Planning process.
- Bi-annual organizational health survey incorporating diversity questions and requiring analysis at the minority and female level. Senior management is held accountable for results.
- Corporate-sponsored multi-level program for training employees to work and manage in an inclusive environment.
- Employee networks to mentor and support diverse employees.
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