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2005
Hispanic Magazine names PepsiCo one of the "100 Companies Providing
the Most Opportunity for Hispanics".
PepsiCo included on Div50 list of the Top 50 Corporate Buyers of Diversity Products
and Services in the U.S. awarded by DiversityBusiness.com.
The National Association for Female Executives (NAFE) names PepsiCo among the "NAFE
2005 Top 30 Companies for Executive Women."
Latina Style Magazine, a national magazine for the contemporary
Hispanic woman, selected PepsiCo as one of the Latina Style 50 Best Companies.
New York Urban League Honors PepsiCo for Diversity recognizing corporations for
corporate citizenry, hiring, supplier relations and philanthropic practices.
DiversityBusiness.com ranks PepsiCo #17 on its list of "America's Top Organizations
for Multicultural Business Opportunities."
DiversityInc's Fifth Annual Top 50 Companies for Diversity Survey, PepsiCo
ranks as #4 overall. PepsiCo is #1 for African- Americans, #1 for Latinos, #2 for
Recruitment & Retention, #4 for Asian Americans, #5 for GLBT Employees, #8 for
Supplier Diversity.
Women's Business Enterprise National Council listed PepsiCo in the top 15 list of
"America's Top Corporations for Women's Business Enterprises" and in its "15 Corporations
Attain World-Class Status in Supplier Diversity".
The Hispanic Association on Corporate Responsibility Ranks PepsiCo #3 on its Corporate
Index on inclusion of the Hispanic community in business.
PepsiCo receives the Corporate Achievement Award from the University of Maryland's
Smith School of Business for its efforts to foster a diverse corporate culture.
The Texas Diversity Council recognizes Frito-Lay with the "Best-in-Class Diversity
and Inclusion Practices" award, which recognizes companies that attract, select,
develop and maintain diversified and qualified talent in order to complete in a
diversified workplace.
PepsiCo "Celebrating Us" week held in Purchase, NY wins top prize in Profile in
Diversity Journal's International Innovation in Diversity Awards.
PepsiCo and PBG Named to Black Enterprise 30 Best Companies for Diversity list.
FORTUNE names PepsiCo a top employer for minorities.
PepsiCo scores 100% on the Human Rights 2005 Corporate Equality Index.
PepsiCo is named to the Top 100 Diversity Employers list by Black
Collegian magazine.
PepsiCo ranks number one on Curve magazine's Top 30 Companies for Lesbians.
FORTUNE's list of the 50 Most Powerful Women in Business include PepsiCo's
Indra Nooyi, Irene Rosenfeld and Dawn Hudson.
Treasury & Risk Management and JPMorgan include PepsiCo President and CFO Indra
Nooyi on their 2005 list of 25 rising female finance executives.
FORTUNE names PepsiCo among the Top Employers for Women.
Frito-Lay Canada and Pepsi-QTG Canada Launch Asian Advisory Council.
2006
PepsiCo honors Coretta Scott King's passing with flags at half-mast to honor Mrs.
King.
PepsiCo was presented with the "International Corporate Courage Award" by the AIDS
Responsibility Project.
PepsiCo named one of Diversity Inc's "Top 50 Companies for Diversity."
The Network of Executive Women (NEW) honors Frito-Lay's Senior Vice President of
Sales as "Outstanding Champion" for the diversity and inclusion message through
Frito-Lay.
PepsiCo Foodservice sponsors National Restaurant Association's 'Faces of Diversity'
Awards.
PepsiCo Foundation contributes $1 million to Martin Luther King Memorial in D.C.
PepsiCo partners with the National Council of La Raza for the 25th Year to help
Latinos "achieve the American dream in a new century" at a PepsiCo-sponsored NCLR
conference in Los Angeles.
PepsiCo sponsors 2006 ALMA Awards honoring Latino performers for their outstanding
artistic achievement, impact and enhancement of the image of Latinos.
PepsiCo Orlando Teams sponsor Hispanic Business and Consumer Expo.
PepsiCo associates joined political, community and business leaders in celebrating
the PepsiCo Foundation's million dollar grant for the creation of a Martin Luther
King, Jr. Memorial near the site of the Lincoln and Jefferson Monuments.
Lionel L. Nowell III, Senior Vice President and Treasurer of PepsiCo named among
"100 Most Influential People in Finance."
PepsiCo scores 100% on the Human Rights 2006 Corporate Equality Index.
PepsiCo is awarded the prestigious 2005 NAACP Convention Excellence award for its
participation in the 19th Annual National Association of Asian American Professionals
Convention.
Pepsi sponsors the 2006 National Urban League conference in Atlanta which represents
the largest networking, recruiting and issues-based conference for African American
professionals in the nation.
PepsiCo hosts Health Education Symposium at the 37th Annual National Association
for the Advancement of Colored People (NAACP) conference in Washington, DC.
LATINA Style magazine ranks PepsiCo as 'One of the Best Companies' for
Latinas.
PepsiCo recognized for humanitarian efforts by Pakistani President Musharraf who
awarded PepsiCo with the 'Star of Sacrifice' Medal for PepsiCo's disaster relief
work.
Frito-Lay ranked as one of the Top Three leaders in the area of Supplier Diversity
in North Texas area survey.
The PepsiCo Canadian Asian Advisory Council is established.
2007
PepsiCo's Multicultural Inclusion Summit raises bar on Diversity & Inclusion.
PepsiCo named to list of America's Top Corporations for Women's Business Enterprises
by WBENC.
PepsiCo launches Smart Spot Dance! Initiative, a multi-city dance instruction program
aimed at African American and Latino Communities, to help these communities to lead
healthy, more active lifestyles.
PepsiCo in Top 10 of DiversityInc's Top 50 Companies for Diversity List.
LATINA Style selects PepsiCo as one of the 50 Best Companies for Latinas
to Work For in the US.
Wall Street Journal' article highlights Pepsi-Cola's contribution to Diversity in
a new book, The Real Pepsi Challenge: The Inspiration Story of Breaking the Color
Barrier in American Business.
PepsiCo announces new Diversity & Inclusion Leadership Award inspired by Chairman
Steve Reinemund.
PepsiCo receives 2007 Catalyst Award in which Pepsi's Women of Color Initiative
is honored as innovative in advancing women and business.
PepsiCo Makes Essence Magazine's List of 25 Great Places to Work
Frito-Lay Canada is highlighted in the Toronto Star for having products and ads
reflecting Canada's diversity
PepsiCo receives the first-ever Innovation Award from disabilityworks, in recognition
of enable and its commitment to providing guidance that ensures the inclusion of
people with differing abilities in all aspects of PepsiCo's business and culture
PepsiCo named a 2007 Working Mother 'Best Company for Multicultural Women'
PepsiCo helps make a big impact at AIDS Walk New York as a major sponsor
Ethisphere names PepsiCo to its '2007 World's Most Ethical Companies' list
Indra Nooyi receives the Outstanding American by Choice Award
PepsiCo earns spot in Black Enterprise magazine's '40 Best Companies for Diversity'
2008
2000
   PepsiCo presents a $500,000 leadership gift to the National Urban League. The funds
from the PepsiCo Foundation are earmarked for the National Urban League's "Breakthrough!"
Campaign, focusing on school-to-work programs, job and life skills for urban and
low-income youth.
PepsiCo Foundation makes a $10,000 grant to the American Indian College Fund, a
nonprofit organization working for 30 Native American colleges and universities
in the United States.
Hispanic magazine names PepsiCo, Inc. to its list of 100 companies providing
the best opportunities for Hispanics.
PepsiCo is named one of "The Next Step Diversity 100" by Next Step
magazine in an inaugural list of companies that are setting diversity examples
for others to follow.
PepsiCo is named one of "America's Most Generous Companies" by Worth
magazine.
PepsiCo is named an Honor Roll Company in Shopping for a Better World,
a guide to socially responsible corporations published by The Council on Economic
Priorities.
James O'Neal, then President and Chief Executive Officer, Frito-Lay International,
is recognized with the Pioneer Award by Women's Enterprise magazine, Minority
Business News magazine and the Beacon Diversity Alliance.
PepsiCo is named one of "America's 50 Best Companies for Minorities" by
FORTUNE magazine.
PepsiCo is named one of "The 50 Best Companies for Latinas to work for in the
U.S." by Latina Style magazine.
The PepsiCo Foundation endows a $200,000 fellowship at Harvard University in the
name of the late Pepsi-Cola executive Dr. H. Naylor Fitzhugh, who was the first
African-American to graduate from Harvard Business School and a professor at Howard
University for over 30 years before coming to PepsiCo. The fund will enable students
from Howard and other historically and predominantly Black colleges and universities
to attend Harvard Business School. The PepsiCo Foundation also contributed $50,000
to endow a professorship in Dr. Fitzhugh's honor.
PepsiCo commits $1 million over four years to Hampton University to endow eight
scholarships for students selected to attend the University's Leadership Institute.
Frito-Lay commits to providing summer internships, faculty summer internships and
executive visits to lecture and provide leadership guidance.
The PepsiCo Foundation commits $200,000 to the International Franchise Association
Education Foundation to establish the PepsiCo Foundation Franchising Entrepreneurship
Program. The Program will study the participation of minorities in franchising,
expose urban and low-income students to franchising, provide education, training
and opportunities in franchising for minority college students and prospective minority
franchisees.
J. Frederick Canady, Pepsi-Cola Director Minority Business, is featured in an article
spotlighting PepsiCo's MWBE programs in Minorities and Women in Business magazine.
Frito-Lay is nominated Corporation of the Year by the National Minority Supplier
Development Council.
Pravin Desai, Research Consultant, Technology for Frito-Lay, receives the Science
and Technology Award from the Greater Dallas Asian American Chamber of Commerce.
Frito-Lay is given the Sustaining Corporate Member Award from the Greater Dallas
Asian American Chamber of Commerce.
A PepsiCo Foundation grant of $124,000 funds a pilot program being developed by
Junior Achievement (JA) and National Foundation for Teaching Entrepreneurship (NFTE).
The program is designed to reach disadvantaged students.
The PepsiCo Foundation contributes $100,000 to endow National Minority Supplier
Development Council (NMSDC) scholarships in honor of James O'Neal, retired President
and Chief Executive Officer of Frito-Lay International. Minority Business Enterprise
students will attend the J.L. Kellogg Graduate School of Management at Northwestern
University.
PepsiCo launches Minority/Women Business Enterprise website.
Pepsi-Cola Company and "Yahoo! en español" team up to celebrate Hispanic
Heritage Month with a back-to-school contest called "Tu Sabor, Tu Futuro"
("Your Taste, Your Future.") The contest offers scholarships, computers,
internet access and computer labs.
PepsiCo is named one of top-16 companies for women business enterprise by the Women's
Business Enterprise National Council (WBENC). The company was cited for its support
of women's business, including a $105,000 PepsiCo Foundation grant to WBENC for
development of e-business training for women-owned businesses.
FORTUNE magazine names Indra Nooyi, PepsiCo Senior Vice President and CFO,
as one of the "50 Most Powerful Women" in business.
PepsiCo partners with UCLA Anderson School of Business to create the African-American
Leadership Forum, the first program of its kind focused on the leadership development
of African-American executives. Hispanic and women's programs will be developed
in 2001.
Minority MBA magazine names PepsiCo one of Ten Top Companies for Minority
MBAs.
PepsiCo launches Diversity@work website.
PepsiCo's Minority Business Program finishes among the top ten corporations in the
National Minority Supplier Development Council "Corporation of the Year"
competition.
During the year, PepsiCo bought a record $383 million worth of goods and services
from women-owned and minority-owned suppliers.
PepsiCo files court papers supporting the University of Michigan's legal battle
to protect affirmative action admissions policy.
2001
PepsiCo names Ronald E. Harrison Senior Vice President, Global Diversity and Community
Affairs, to further build its diversity efforts. It is one of the few companies
to have a dedicated leader at the highest levels of management.
Minority Business News DFW magazine (January/February) features Frito-Lay's
supplier diversity program.
The Women's Business Council names Bob Gonzalez, Group Manager, Minority/Women Business
Development for Frito-Lay Corporate Advocate of the Year, Southwest.
PepsiCo moves up to #13 in FORTUNE Magazine's annual rating of Best Companies
for Minorities.
Indra Nooyi is named President and Chief Financial Officer of PepsiCo and is elected
to the Board of Directors.
Working Woman magazine lists PepsiCo for honorable mention in its survey
of Top Companies for Women and Minority-Owned Suppliers.
Hispanic Business Magazine lists Quaker as one of its top 25 "Best
Companies for Hispanics to Work for."
Catalyst survey of Women Corporate Officers and Top Earners lists PepsiCo among
top 100 companies.
PepsiCo selected as one of the top 50 corporations in Supplier Diversity by DIV2000.
Latina Style magazine names PepsiCo as one of its "50 Best Companies
for Latinas to Work for in the US."
Denise Griffith, Region Vice President, Sales for Frito-Lay, is named one of the
"Women at the Top in Corporate America" by Ebony magazine.
Hispanic Business magazine names Marie Cummiskey, PepsiCo Vice President
of Technology, as one of the "Top 50 Hispanic Women in Business."
Minority MBA magazine features Brian Jones, Director, Information Technology, PepsiCo
and Sandi Karrmann, Vice President Human Resources, Frito-Lay as among the "Next
Generation of Minority Business Leaders."
Minority MBA magazine names PepsiCo one of its "Top Companies for
Minority MBAs, 2001."
Mcompany presented Frito-Lay North America with its "Sharing Success Award"
and named it among the Best of the Decade companies for its commitment to supplier
diversity and minority- and women-owned businesses. Sharing Success Award.
The Association of National Advertisers presents PepsiCo with the Multicultural
Excellence Award for excellence in Hispanic advertising and donates $5,000 to the
Thurgood Marshall Scholarship Fund in honor of PepsiCo.
The American Advertising Federation Center on Multiculturalism presents PepsiCo
with a Corporate Mosaic Award for its "strategic embrace of multicultural marketing
and ethnic media and for implementing goal-oriented diversity initiatives."
aMagazine names PepsiCo President and Chief Financial Officer Indra Nooyi ninth
on its list of the "25 most noteworthy Asians in America of 2001."
The Foundation for Ethnic Understanding presents PepsiCo with its "Corporate
Diversity Award."
US Black Engineer & Information Technology magazine spotlight two Pepsi-Cola
employees as minority woman who are making a difference in filling the nation's
expanding need for technical workers and scientists. The women are Gwendolyn Darling,
R&D Documentation Manager, and Opukua Y. Kwapong, R&D Director, Innovation/Non-Carbonated
Beverages.
PepsiCo was named one of one of America's Top Organizations for Multicultural Business
Opportunities by Div2000.com in its second annual internet election. Over 100,000
women- and minority-owned businesses had the opportunity to select the top 50 Fortune
500 Corporations and top 20 government agencies.
2002
The Smithsonian Institution, in cooperation with The Martin Luther King, Jr. Center
for Nonviolent Social Change and PepsiCo, presents "In the Spirit of Martin, The
Living Legacy of Dr. Martin Luther King, Jr." traveling fine arts exhibition.
The American Advertising Federation honors Indra Nooyi, PepsiCo President and Chief
Financial Officer, with its District Two Diversity Achievement Award.
DiversityInc.com, an online publication, announces "The Diversity Cola Wars:
Pepsi Beats Coke."
Frito-Lay receives "The Corporation of the Year Award" from the Women's
Business Council- Southwest. The award recognizes a consistent commitment to women-owned
business suppliers through purchasing practices and results.
PepsiCo sponsors Rainbow Push Wall Street Project event with the goal of increasing
minority participation in the economy.
Jaime Vasquez, Senior Marketing Manager, Sierra Mist, for Pepsi-Cola North America
receives "Outstanding Hispanic MBA Award" from the National Society of
Hispanic MBAs, New York Chapter.
PepsiCo receives "Corporation of the Year Award" from SER, Jobs for Progress,
Inc.
DiversityInc.com, an online publication devoted to diversity, names PepsiCo to its
list of the "Top 50 Companies in Diversity for 2001." PepsiCo is #19 overall
and #10 in Supplier Diversity.
Pepsi-Cola and Frito-Lay are Gold Sponsors of the 2002 American Latino Media Arts
Awards (ALMA Awards). ALMA honors the outstanding artistic achievement and enhancement
of the Latino image in entertainment.
PepsiCo is recognized by Latina Style Magazine as one of the "Top
50 Best Companies for Hispanic Woman to Work for in the U.S."
The Hispanic Association on Corporate Responsibility (HACR) highlights PepsiCo in
a study reviewing "HACR Corporate Best Practices." PepsiCo's commitment
to diversity, promotion and retention is spotlighted. HACR is a coalition of the
largest and most influential Hispanic community organizations in the United States.
AdAge magazine feature (June 3, 2002) "Special Report/Women to Watch"
spotlights Rebeca Johnson, Vice President, Ethnic and Urban Marketing for Frito-Lay
North America. She is cited for her innovative Hispanic advertising and marketing
campaigns.
Fortune magazine names PepsiCo #15 on its 2002 list of the "50 Best
Companies for Minorities."
PepsiCo begins consolidation of its supplier diversity purchasing programs. Bob
Gonzalez is appointed PepsiCo Vice President of Supplier Diversity.
2003
PCNA has named minority-owned, Spike DDB, its multicultural advertising agency of
record. The agency's first commercial work for PCNA will be a TV ad starring music
and film sensation Beyonce Knowles.
PepsiCo supports the University of Michigan in the Supreme Court battle to preserve
affirmative action.
PCNA President Dawn Hudson is named 2002 Advertising Woman of the Year by Advertising
Women of New York.
PepsiCo is ranked #18 in America's Top Organizations for Multicultural Business
Opportunities - 2002, Div2000.com's third annual Internet election.
Pepsi-Cola increases its annual financial commitment to Women's Foodservice Forum.
PepsiCo and Frito-Lay co-chair the National Council of La Raza (NCLR) Capital Awards
banquet.
PepsiCo is named to the "Elite Eight" list for the Women's Business Enterprise
by Women's Business Enterprise National Council (WBENC).
PepsiCo is named among "50 Best Companies for Hispanic Women to Work For in
the U.S." by Latina Style Magazine. This is the fourth consecutive year it
has been recognized.
PepsiCo is named to DiversityInc's "Top 50 Companies for Diversity" for
the third consecutive year.
PCNA Foodservice Division's Vice President of Industry Relations, Steve Caldeira
receives Women's Foodservice Forum's Director's Award.
SoBe introduces a new Latin-inspired mango passion fruit-flavored beverage called
SoBe Fuerte, which will first be available in Texas, San Diego and South Florida.
PepsiCo Beverages & Food Law Department is named "Employer of Choice"
by the Minority Corporate Counsel Association (MCCA).
The Dallas/Fort Worth Minority Business Development Council honors two Frito-Lay
executives during its 30th anniversary celebration. Recognized are James O'Neal
and Jerry Martin for their roles in building the Council.
PepsiCo introduces Harvey C. Russell Inclusion Award to recognize outstanding achievement
in advancing diversity and inclusion at PepsiCo. The Award is named after former
PepsiCo executive Harvey Russell, the first vice president of a national corporation
who was African-American. He was appointed in 1962 and spent his 32-year career
at PepsiCo promoting corporate citizenship.
PepsiCo releases a Spanish-language "Power of One" television commercial
starring Puerto Rican singer and actor, Ponce, and Velasquez, a Mexican-American
singer and actress.
The Lawyers' Committee for Civil Rights Under Law presents PepsiCo with the A Leon
Higginbotham Corporate Leadership Award for its longstanding commitment to diversity
and its pioneering history in addressing diversity and inclusion.
Pam Thomas, PepsiCo Manager of Community Affairs, receives Bethune Recognition Award
from the National Council of Negro Women, New York State, for her work expanding
the company's community activities.
Salados Hispanos magazine names PepsiCo a Leader of Distinction in supplier
diversity programs for Hispanic-owned businesses.
Fortune Magazine ranks PepsiCo #9 in its "50 Best Companies for Minorities"
survey.
PepsiCo's MWBE website makes the grade when DiversityInc gives it an A-, the highest
ranking in a comparison of diversity web sites among soft-drink companies.
The U.S. Pan Asian American Chamber of Commerce presents PepsiCo President and CFO
Indra Nooyi with the "Women's Pioneer Award."
Fortune magazine(Oct. 13, 2003) "The 50 Most Powerful Women in American
Business" names Indra Nooyi, President and CFO of PepsiCo, #8 and Dawn Hudson,
President of Pepsi-Cola North America, #50 on the list.
Frito-Lay is named "Corporation of the Year" for its supplier diversity
program by the North Texas MED Committee.
PepsiCo receives corporate "Champion of Child Care Award" from the Child
Care Council of Westchester, Inc. The award recognizes PepsiCo's commitment to helping
employees balance their work and home lives as well as the corporation's support
of organizations associated with families and children, including child care centers.
PepsiCo's Vice President of Supplier Diversity, Bob Gonzalez is awarded the Corporate
Procurement Award by the National Hispanic Business Group. The award recognizes
industry leaders in corporate America who have been instrumental in assisting the
Hispanic business community.
Rose Broussard of Frito-Lay is recognized as Women's Enterprise magazine as one
of their six 2003 Women of Excellence in Texas.
The New York/New Jersey Minority Business Development Council names Fred Canady
Coordinator of the Year.
Based on results from the Universum Survey – American Diversity Edition 2003 - the
Black Collegian names PepsiCo among its Top 50 Diversity Employers 2003.
PepsiCo is honored by the National Hispanic Corporate Council (NHCC) for being selected
to FORTUNE's 2003 list of "50 Best Companies for Minorities."
DiversityBusiness.com (formerly Div2000.com) ranks PepsiCo #19 on its list of "America's
50 Top Organizations for Multicultural Business Opportunities – 2003." As PepsiCo's
fourth consecutive year being selected, the award recognizes companies' commitment
to supporting women- and minority-owned businesses.
2004
The National Association for Female Executives (NAFE) names PepsiCo among the "NAFE
Top 30 Companies for Executive Women."
The Women President's Educational Organization (WPEO) recognizes PepsiCo as Outstanding
Corporation from the New York Region. The selection criteria is based on the contributions
made to women business owners and the women's business community.
Pepsi-Cola Wins 'Reggie Award' for Black History Month Promotion Pepsi-Cola recently
received a Reggie Award, the most prestigious award in the promotion marketing field,
for its 2003 "Black History Month: Create Your Own History" promotion,
Brandweek reports.
PepsiCo is recognized as one of "America's Top Corporations for Women's Business
Enterprises" by WBENC for the second year in a row.
DiversityInc ranks PepsiCo #5 (up from #25) in its 2004 list of "Top 50 Companies
for Diversity." PepsiCo also ranked first in the "Top 10 Companies for
African Americans" and the "Top 10 Companies for Latinos."
FORTUNE magazine names PepsiCo #7 in its list of "50 Best Companies
for Minorities."
PepsiCo is named in DiversityBusiness.com for "Nation's Top 50 Corporations for
Multicultural Business" (4th year in a row for PepsiCo).
PepsiCo's Steve Reinemund was selected by the National Minority Supplier Development
Council (NMSDC) to receive the "Leadership Award".
The Black Collegian magazine names PepsiCo among "The Top Diversity Employers
2004."
LATINA Style Magazines names PepsiCo among the 50 Best Companies to Work
for in the U.S.
Minority Business News presents Steve Reinemund with Executive of the Year Award
for Supplier Diversity - Sept. 7, 2004.
Diversity Inc Names PepsiCo Internet a Superstar for Diversity (Oct/Nov 2004).
Human Rights Campaign names PepsiCo one of the Best Companies for Gay Employees:
PepsiCo receives a score of 100 on Corporate Equality Index.
The Black Collegian magazine names PepsiCo among "The Top Diversity
Employers 2004."
PepsiCo's Steve Reinemund was selected by the National Minority Supplier Development
Council (NMSDC) to receive the "Leadership Award".
Latin Trade Reader Survey Names PepsiCo #7 in list of Latin America's 25 Most-Respected
Companies.
National Minority Supplier Development Council (NMSDC) names PepsiCo one of the
"Corporations of the Year".
Pepsi Musica Website Wins "Best Interactive Marketing Digital Community" Award from
the Latino Marketing Awards.
DiversityInc magazine recognizes the PepsiCo Internet site as a "Superstar"
website for "excellence in using the Internet in their efforts to promote their
dedication to diversity."
Latin Business Magazine names PepsiCo to Corporate Diversity Honor Roll.
The Advocate magazine names PepsiCo to its list of Best Employers.
1995
Black Enterprise magazine names PepsiCo one of best employers of minorities.
PepsiCo and Wayne Calloway, then Chairman and CEO, are honored with Girl Scout's
Leadership Award from Girl Scouts of Westchester/Putnam.
Frito-Lay is named Corporation of the Year by the Dallas/Fort Worth Minority Business
Development Council.
Bob Gonzalez, Group Manager Minority/ Women Business Development for Frito-Lay,
receives the Helping Hands Award from the Dallas/ Fort Worth Minority Business Development
Council (MBDC).
1996
Ronald E. Harrison, Vice President of Community Relations, is presented with Herbert
H. Wright Award during the National Urban League Conference.
Hispanic magazine names PepsiCo one of the top employers for Hispanics.
Pepsi-Cola receives the NAACP Corporate Recognition Award for Leadership in Minority
Vendor Purchasing.
Pepsi-Cola receives Best Practice Award from the National Minority Supplier Development
Council.
Frito-Lay is named Corporation of the Year by the North Texas Women's Business Council
and the North Texas MED Week Committee.
Frito-Lay receives Pacesetter Award from the Dallas Together Forum.
Frito-Lay is nominated Corporation of the Year by the National Minority Supplier
Development Council.
Bob Gonzalez, Group Manager, Minority/Women Business Development for Frito-Lay,
receives the Corporate Advocate of the Year Award from the Dallas/ Fort Worth Minority
Business Development Council (MBDC).
Deborah Sims-Beck, Minority/Women Business Development Coordinator for Frito-Lay,
receives the Helping Hands Award from the Dallas/ Fort Worth Minority Business Development
Council (MBDC).
1997
Frito-Lay is named Corporation of the Year by the Greater Dallas Asian American
Chamber of Commerce.
Frito-Lay is nominated Corporation of the Year by the National Minority Supplier
Development Council.
PepsiCo begins formal tracking of Women Business Enterprise suppliers.
Deepak Aurora, Operations Manager for Frito-Lay, receives the Science and Technology
Award from the Greater Dallas Asian American Chamber of Commerce.
Bob Gonzalez, Group Manager, Minority/Women Business Development for Frito-Lay,
is recognized as the Tricon Global Restaurants Supplier Diversity Advocate of the
Year.
James O'Neal, then President and Chief Executive Officer, Frito-Lay International,
and Leonard Schutzman, then PepsiCo Treasurer, are presented with the Leadership
Award by the National Minority Supplier Development Council.
1998
Council on Economic Priorities (CEP) names PepsiCo to its Honor Roll. PepsiCo is
one of 35 companies recognized as tops in minority and women's advancement, workplace
issues, family benefits, charitable giving, community outreach, environment and
social disclosure.
The Business Consortium Fund (BCF) awards PepsiCo "President's Star Award"
for work in furthering the mission and objectives of BCF, a firm that provides capital
to minority business. PepsiCo was an early supporter.
Pepsi-Cola receives the 1998 Award for Supplier Diversity at the Multi-Cultural
Prism Awards presentations of Minorities in Business magazine.
The PepsiCo Foundation makes a $100,000 memorial gift to the Boule Foundation in
memory of Pepsi-Cola Vice President Harvey C. Russell, the first African-American
to be appointed a vice president of a Fortune 500 corporation. The grant will be
used to sponsor scholarships for graduate business school students from the African-American
community.
Pepsi-Cola receives the Corporate Award from the Westchester Center for Training
and Development.
Pepsi-Cola is named winner of the Supplier Diversity Prism Award from Minorities
in Business magazine.
1999
FORTUNE magazine names PepsiCo one of "The 50 Best Companies for Asians,
Blacks and Hispanics."
Hispanic magazine names Pepsi-Cola and Frito-Lay to its Hispanic Corporate
100 list of companies providing the best opportunities for Hispanics.
Franklin D. Raines, Chairman and CEO, Fannie Mae, is elected to the PepsiCo Board
of Directors.
Cynthia M. Trudell, Vice President, General Motors and Chairman and President, Saturn
Corporation, is elected to the PepsiCo Board of Directors.
Solomon D. Trujillo, Chairman, President and Chief Executive Officer, U S WEST,
Inc. is elected to the Board of Directors.
Pepsi-Cola receives a Certificate of Recognition from the U.S. Hispanic Chamber
of Commerce.
Pepsi-Cola receives an Outstanding Corporate Support Award from the National Minority
Purchasing Council.
Bob Gonzalez, Group Manger, Minority/Women Business Development for Frito-Lay, receives
the Minority Company Catalyst Award.
Pepsi-Cola is named Corporation of the Year by the New York/New Jersey Minority
Purchasing Council.
Frito-Lay is named Corporation of the Year by the Dallas/Fort Worth Minority Business
Development Council and the North Texas MED Week Committee.
The PepsiCo Foundation, Pepsi-Cola and Frito-Lay sponsor the Executive Leadership
Council and Foundation, a nonprofit corporation that provides African-American senior
corporate executives a professional network and forum.
1990's
Female, Hispanic and African-American employee networks are formed at PepsiCo.
Ray Charles and the "Uh-Huh Girls" appear in an ad for Diet Pepsi.
Basketball star Shaquille O'Neal stars in Pepsi commercial.
1990
PepsiCo is named one of the 10 best companies to work for by Tom Peters, author
of "In Search of Excellence."
PepsiCo is instrumental in conceiving and coordinating the first Hispanic Education
Forum, spotlighting corporation/community partnerships.
Pepsi-Cola is named to Hispanic 100 list by Hispanic magazine as one of the companies
providing the most opportunities for Hispanics.
PepsiCo provides grant and facilities for training session for "A World of
Difference" prejudice awareness and reduction campaign created by the Anti-Defamation
League of B'nai B'rith.
PepsiCo hosts Youth Summit Conference on "Building Strength Through Diversity".
A PepsiCo Foundation donation is presented to the Coalition for Mutual Respect,
an organization dedicated to maintaining greater understanding among Blacks and
Jews.
Dr. H. Naylor Fitzhugh, then retired Vice President of Pepsi-Cola, receives the
Executive Leadership Council's Heritage Award for his lifelong contributions to
the advancement of African-Americans in business.
Frito-Lay introduced Y.E.S. for Young Entrepreneurs, a program to develop entrepreneurial
skills in minority youth.
Pepsi-Cola receives National Corporate MBE Award from the Austin, Texas Business
Opportunity Symposium Series.
Pepsi-Cola is recognized for its programs by the Minority Business Enterprise Legal
Defense and Education Fund, Washington, D.C.
Pepsi-Cola announces the formation of the largest minority-controlled Pepsi-Cola
franchise in the U.S.
1991
Roger Enrico, then Chairman and CEO of Frito-Lay, receives New Direction Award from
the National Association of Negro Business and Professional Women's Clubs for his
involvement in minority economic development.
PepsiCo receives award for corporate sponsorship of the League of United Latin American
Citizen's (LULAC).
Pepsi-Cola is recognized for Outstanding Minority Business Achievement by the New
York/New Jersey Purchasing Council.
Pepsi-Cola is noted for Exceptional Merit for its MBE Program by the Community Action
Network.
1992
Pepsi-Cola is named one of top 25 best corporations for African-Americans to work
for by Black Enterprise magazine.
Wayne Calloway, then PepsiCo Chairman and CEO, receives Anti-Defamation League of
B'nai B'rith "Champions of Liberty Award" for his efforts to "improve
the quality of life for all races and faiths."
PepsiCo and the Westchester Philharmonic join forces to create "MusicAmerica,"
a unique musical tribute to Dr. Martin Luther King, Jr., designed to unite all segments
of the community in support of Dr. King's goals. The music program benefits nonprofit
organizations.
PepsiCo is recognized with the Hispanic 100 Award for its outstanding contribution
to the Hispanic community in the United States.
Pepsi-Cola is honored by the National Association for Equal Opportunity in Higher
Education for its support of the nation's historically and predominantly Black colleges
and universities.
Pepsi-Cola receives six CEBA (Communications Excellence to Black Audiences) Awards.
The awards cite the company's sponsorship of The Boys Choir of Harlem's national
tour and Pepsi-Cola's massive distribution of 30,000 videotapes of the motion picture
"Glory."
Pepsi-Cola is named Corporation of the Year and Minority Business Advocate of the
Year by the Austin Metropolitan Business Resource Center.
1993
Hispanic Business magazine names PepsiCo #7 of top 20 companies for Hispanics.
Hispanic magazine names PepsiCo one of the "100 Companies Providing the Most
Opportunity for Hispanics."
PepsiCo hosts the National Association of Black Accountants, Inc. (NABA).
1994
PepsiCo and Pepsi-Cola are named to 1994 Hispanic 100 for providing opportunities
to Hispanics.
PepsiCo receives Executive Leadership Council's 1994 Corporate Award for "distinguished
record as a corporate leader in creating real opportunity for African-Americans".
Brenda Barnes is named division president for Pepsi-Cola North America, making her
one of the few women to head an operating division of a major company.
Harvey Russell, former PepsiCo Corporate Vice President, and PepsiCo are honored
by the Executive Leadership Council for significant business contributions to or
on behalf of African-Americans.
PepsiCo's now-annual celebration of Black History Month features Robert L. Johnson,
Founder and President of Black Entertainment Television (BET).
PepsiCo begins formalized diversity training.
Franklin A. Thomas, then Ford Foundation President, joins the PepsiCo Board of Directors.
Frito-Lay receives a Pacesetter Award from the Dallas Together Forum.
Frito-Lay adopts A. Maceo Smith (AMS) High School, a predominantly African-American
inner city school in the Dallas public school system.
Frito-Lay program provides scholarships to minority students at Paul Quinn College.
1980's
Pepsi begins its successful "Entertainment Marketing" strategy. This includes
sponsorship of major music tours such as Tina Turner, Miami Sound Machine and Lionel
Richie.
Michael Jackson and his brothers appear in two of the most eagerly awaited television
commercials featuring music marketing. Jackson signs on for more ads in 1986.
The Pepsi-Cola Black Employee's Association, the company's first employee network,
is formed to help the company deal more effectively with diversity.
Pepsi launches a minority intern program to recruit students from historically black
colleges and universities and rolls out a race relations training program for executives
and managers.
The PepsiCo Foundation begins support of "A Better Chance" (ABC), a program
to identify, recruit and develop leaders among young people of color. Talented minority
students are placed in private and public top-rated college preparatory schools
at virtually no cost to students' families.
PepsiCo is one of the original sponsors of the "Leadership, Education and Development"
(LEAD) program, a joint education and business project to attract talented minority
students to business careers.
1981
PepsiCo pledges $1 million to the United Negro College Fund (UNCF). This is the
first time a company makes a commitment of this magnitude to UNCF. It sets the stage
for similar commitments made subsequently by other companies.
Frito-Lay spokesperson Restauranteur Fernando Escandon is established as "The
Mexican Food Expert."
1982
PepsiCo formally establishes Minority Business Enterprise program to increase the
use of minority suppliers. The program also encourages suppliers to use minority-owned
enterprises.
1983
PepsiCo Chairman and CEO Donald M. Kendall receives the Seventh Annual Business
Leadership Award presented by Gannett Westchester Newspapers. The award recognizes
the company's role as a leading corporate citizen.
1984
The Harlem Branch YMCA names four PepsiCo employees as "Black Achievers."
The program recognizes outstanding achievement among minority persons in business
and industry.
Pepsi-Cola receives the National Association for Industry-Education Cooperation
"Educational Sponsorship Award" for its "Learn and Earn" educational
program. The program, created in 1968 by H. Naylor Fitzhugh, Vice President of Pepsi-Cola,
teaches students to become entrepreneurs.
1985
Frito-Lay, in cooperation with the National Council of Negro Women (NCNW) sponsors
a nationwide competition "Salute to Black Women Who Make it Happen," to
honor Black women who have made significant contributions to the progress of humanity.
The company receives the Golden Legacy award from NCNW.
PepsiCo begins hosting an annual program for employees and the community in salute
of Dr. Martin Luther King, Jr.
1986
Pepsi runs the first-ever Spanish-language TV commercial on a major network. The
ad, featuring singer Chayanne, is shown during the Grammy Awards broadcast.
PepsiCo Chairman and CEO Donald M. Kendall receives the first Equal Justice Award
from NAACP Legal Defense and Educational Fund (LDF).
PepsiCo joins the first national commemoration of the birthday of Dr. Martin Luther
King, Jr. by sponsoring a star-studded evening of celebration at Radio City Music
Hall in New York City. Other activities, including national and state receptions,
are also sponsored. 1986 Sharon Percy Rockefeller, President and Chief Executive
Officer WETA Public Stations, Washington, D.C., joins the PepsiCo Board of Directors.
Pepsi-Cola Company receives Majority Firm of the Year Award from the Minority Business
Development Agency.
Pepsi-Cola receives the corporate award for Outstanding Minority Business Enterprise
Support from the U.S. Department of Commerce, New York Region.
John W. Ewing, Frito-Lay Senior Vice President, chairs Amigos de SER, an organization
composed of corporate representatives that support SER, Jobs for Progress.
Frito-Lay sponsors "Celebration of Achievement," an essay contest in honor
of Dr. Martin Luther King, Jr., that studies Black historical figures who have made
enduring contributions to American life.
Pepsi-Cola USA funds "The Color of Freedom," a documentary produced by
Tony Brown Productions.
1987
Hampton University President Dr. William R. Harvey becomes the first African-American
to own 100 percent of any major franchise soft drink bottling operation in the United
States.
The PepsiCo Foundation makes a donation to the newly established Martin Luther King,
Jr. Institute.
PepsiCo commits $1 million to help start up the Business Consortium Fund (BCF);
a nonprofit loan program that provides working capital to certified minority suppliers.
Len Schutzman, then PepsiCo Senior Vice President and Treasurer, serves as the first
chairman.
PepsiCo begins sponsorship of annual event to honor Dr. Martin Luther King, Jr.
Pepsi-Cola receives 1987 Helping Hands Award from the New York/New Jersey Minority
Purchasing Council.
Pepsi-Cola receives the Director's Appreciation Award from the Department of Commerce
during Minority Enterprise Development Week.
Frito-Lay receives the Industrial Corporation of the Year Award from the Orlando
Minority Business Development Center, a regional office of the US Department of
Commerce, Minority Business Development Council.
1988
Pepsi-Cola underwrites a special Michael Jackson benefit concert at Madison Square
Garden that raises $600,000 for the United Negro College Fund.
PepsiCo is named one of the "52 Best Companies for Women" in a book (Simon
and Schuster) by Baila Zeitz, Ph.D. and Lorraine Dusky. The authors look at recruitment,
hiring, promotion, opportunities, pay, commitment to equality, flexibility for parenting
needs and policies on sexual harassment.
The PepsiCo Foundation donates $1 million to the Arizona State University College
of Business. The grant targets MBA candidates, particularly Hispanic and other minority
students.
Pepsi-Cola receives the 1988 Helping Hands Award from the New York/New Jersey Minority
Purchasing Council.
Frito-Lay bag redemption promotion raises funds for "Parque de la Amistad"
(Friendship Playground), a playground for the Houston Hispanic community.
Pepsi-Cola hosts "Marketing Excellence in Education" seminar for educators
from the nation's historically and predominantly Black colleges and universities
to consult on marketing of the schools.
Pepsi-Cola supports "Field to Factory" exhibit at Smithsonian Institution's
National Museum of American History.
Frito-Lay receives the Corporation of the Year Award from the Dallas/Fort Worth Minority
Business Development Council.
The National Association of Minority Contractors presents Frito-Lay the Major Corporation
Program Award.
1989
Wayne Calloway, then PepsiCo Chairman and CEO, receives the first Public Service
Award from the National Association of Broadcasters for commitment to improving
the quality of life for all Americans.
Black Enterprise magazine names PepsiCo one of 35 "Top Firms for Minorities."
PepsiCo hosts "Black Artists at Work" exhibit featuring contemporary artists
from the Studio Museum in Harlem.
PepsiCo, Philip Morris Companies and General Motors join with the Institute for
American Business to honor exemplary Black leaders with an awards program.
Frito-Lay establishes "Business in the Mainstream," a program in marketing,
selling and bidding techniques offered to minority vendors.
Frito-Lay provides scholarships to presidents and senior managers of minority-owned
businesses to attend the Minority Business Executive Program at the Amos Tuck School
of Business Administration at Dartmouth College.
The PepsiCo Foundation commits $1.5 million over seven years for United Negro College
Fund's capital campaign. Several PepsiCo executives have served on Board of Directors.
Pepsi-Cola is named Corporation of the Year by the St. Louis Minority Purchasing
Council.
Pepsi-Cola receives the National Award of Excellence from Minorities and Women in
Business.
Frito-Lay is named Corporation of the Year by the National Minority Supplier Development
Council.
Frito-Lay receives Award of Appreciation for its minority business activities from
the Small Business Association.
1970
The PepsiCo Foundation begins support of the National Urban League. Over the next
two decades, contributions top $1 million.
1971
New York Urban League gives Pepsi-Cola the "Frederick Douglass Award"
for New Yorkers who have made a distinct contribution towards advancing the cause
of equal opportunity.
1973
Dr. H. Naylor Fitzhugh, Vice President of Special Markets, Pepsi-Cola, receives
the Booker T. Washington Award from the National Business League.
1974
Pepsi-Cola joins with the Association for the Study of Afro-American Life and History
in sponsoring a series of educational television, radio and newspaper public service
announcements honoring Afro-American History Week.
1975
Pepsi-Cola begins sponsorship of "Tony Brown's Journal" a Black affairs
television series.
1977
William Coleman joins the PepsiCo Board of Directors. He is among the first African-Americans
on the board of a major corporation.
Pepsi-Cola introduces "Black Presence" poster series honoring pioneers
in achievement. The series is displayed at conventions and conferences and distributed
to schools, churches and libraries.
1979
Pepsi's Special Markets team is replaced by integrated marketing, including "Pepsi
Generation" advertising featuring African-Americans.
1898
Caleb Bradham invents Pepsi-Cola. His assistant James Henry King, a young African-American,
was the first to taste the new drink.
1940's
Pepsi sponsors the first jingle in national radio advertising history. Introduced
in 1939, the campaign runs for 10 years, and the Pepsi-Cola song proves so popular
it is eventually recorded in 55 languages.
Pepsi sponsors a national essay-writing contest open to "all Americans."
Among the 13 finalists are two African-Americans, Allen McKellar and Jeanette Maund.
As prizes they are given jobs with Pepsi. With their hiring, Pepsi becomes one of
the first major companies to employ college-educated African-Americans in professional
positions.
The Rodriquez family of Laredo, Texas purchases the franchise rights to make, sell
and market Pepsi-Cola products in South Texas. Theirs is the first minority-owned
franchise in the US.
As a result of segregated regiments in World War II, Pepsi-Cola is the only soft
drink available to African-American soldiers. By the end of World War II, it is
the soft drink of choice among African-Americans in the Armed Forces overseas.
1947
Walter Mack hires Edward Boyd, a former executive of the National Urban League,
to develop a program to increase Pepsi sales to African-Americans. Boyd's team of
10 African-Americans travels the country telling the Pepsi story of equality. Boyd
is generally credited with being the first to use "target marketing."
Pepsi-Cola is one of the earliest corporate contributors to the United Negro College
Fund with grants of $1000 in 1946 and 1947, and has provided significant financial
assistance to the Fund continuously since 1954.
1948
Ron Brown, later Secretary of the US Department of Commerce (1993-1996) as a 7-year-old
boy was featured in Pepsi-Cola's first ad designed to target African-Americans.
1949
Pepsi signs a 12-month advertising contract with Ebony magazine, the first time
a major company had signed such a contract with a minority publication. Pepsi also
signs similar contracts with African-American newspapers. The ads feature African-American
achievers of the day, including Nobel Peace Prizewinner Ralph Bunche, singer Lena
Horne and baseball player Jackie Robinson.
1950's
Pepsi-Cola underwrites a record series on Black History called "Adventures
in Negro History," which is distributed in public schools throughout the country.
It is distributed in 1960s and followed by sequels outlining the struggle for freedom
and education.
1958
Harvey Russell, who joined Pepsi-Cola in 1950, succeeds Edward Boyd as leader of
the ethnic sales team.
Robert Dalmau becomes the first Latino to hold a professional sales position at
Pepsi.
1959
Alfred Steele, Chairman and Chief Executive Officer of Pepsi-Cola Company since
1955, dies. His wife, movie star Joan Crawford, is a member of the Board of Directors,
and one of the first females to join the board of a public company.
1962
Harvey C. Russell is named Vice President, Corporate Planning for Pepsi-Cola Company,
the first African-American vice president of a major corporation. He is featured
in Ebony magazine. In spite of Ku Klux Klan attempts to organize a national boycott
against Pepsi, the company stands firm in its decision.
Pepsi's new "Think Young" advertising campaign includes minorities.
1965
Dr. H. Naylor Fitzhugh is hired as Vice President of Special Market. Dr. Fitzhugh,
a professor of management at Howard University, was the first African-American to
graduate from the Harvard Business School.
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