Goal: Continue to provide clear nutrition information on our products, and sell and market them appropriately to our consumers, including children, in line with our global policies and accepted global standards.
As a global company with iconic brands that millions of consumers enjoy every day, we understand it is important to communicate responsibly and transparently about our products.
Quaker oats manufactured at a plant in Porto Alegre, Brazil.
More and more, consumers want and expect clear product nutrition information that allows them to make dietary decisions to meet their individual and family nutritional needs.
Providing that information is our goal and, in many geographic markets, our nutrition labeling practices go beyond local requirements, with additional information to support consumer choice.
In 2010, PepsiCo voluntarily committed to display calorie count and key nutrients on our packaging (where feasible to print and where permissible by local regulations) for all of our products in key markets (Brazil, Canada, China, Mexico, India, Russia, Saudi Arabia, Turkey, the United Kingdom, the United States).
As of March 2014, PepsiCo achieved over 96 percent compliance with this commitment.
In 2013, we extended the application of this commitment to all markets around the world and made the added global commitment to label calorie/energy front-of-pack in all markets by the end of 2016. Implementation of this policy is well underway.
In addition to our global commitment, PepsiCo has implemented Food Drink Europe’s (FDE, formerly CIAA) Nutrition Labeling Scheme in all 27 countries in the European Union covered by the FDE’s Nutrition Labeling Scheme.
We also implemented similar front-of-pack labeling on many products in Australia and New Zealand, and are expanding implementation to other regions, including the United States, Latin America, the Greater China Region and Asia Pacific.
We sell and market products appropriately to our consumers, including children, and adhere to our global policies and accepted global standards.
PepsiCo’s global responsible marketing policies require us to:
- Provide key nutrition information on our packaging to support consumers’ informed dietary decisions.
- Ensure that only products that meet our strict science-based nutrition criteria are advertised to any audience made up of more than 35 percent children under the age of 12.
- Direct sales to schools that focus on water, juice, milk and low-calorie beverages to support healthy nutrition habits among students.
Children are a special audience and, at PepsiCo, we take care to support parents and caregivers in making appropriate decisions for their children.
As a result, PepsiCo has taken several important steps to ensure that we are employing responsible marketing practices.
In 2012, we strengthened our Responsible Advertising to Children Policy to state that we will not buy advertising in programs with an audience profile of greater than 35 percent children under the age of 12. This policy change was fully implemented at the end of 2013.
As verified by Accenture, in globally representative markets such as Russia, China, Colombia, Malaysia, Saudi Arabia, South Africa, Thailand and six countries in the European Union, we achieved 99 percent compliance with our Responsible Advertising to Children Policy.
Additionally, we achieved 100 percent compliance with our Advertising to Children Pledges in the United States and Canada, as verified by the Children’s Food & Beverage Advertising Initiative in the United States and by Advertising Standards Canada, respectively.
Helping Parents and Caregivers Choose Appropriate Snacks for Children
Recognizing the care parents and caretakers face in choosing appropriate snacks for their children, Frito-Lay and PepsiCo Europe developed a line of snacks appropriate for children’s diets.
In 2013, Frito-Lay developed 14 products to meet the U.S. Department of Agriculture’s Healthy, Hunger-Free Kids Act of 2010 and its Smart Snacks in Schools guidelines to assist the government in its goal of feeding kids nutritious foods in school and combating childhood hunger.
In addition, PepsiCo Europe extended its “Good Parent” range of snacks. These snacks were developed within nutrition guardrails ensuring that sodium, calorie and saturated fat per package is consistent with recommendations for what a snack should provide in a child’s diet.