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        <title>PepsiCo - In the News   </title>
        <link>http://www.pepsico.com/</link>
        <language>en-us</language>
        
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                    <title><![CDATA[ PepsiCo ropes in Vidya Balan as brand ambassador of Aliva ]]></title>
                    <link><![CDATA[ http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/pepsico-ropes-in-vidya-balan-as-brand-ambassador-of-aliva/articleshow/13358242.cms ]]></link>
                    <guid><![CDATA[ http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/pepsico-ropes-in-vidya-balan-as-brand-ambassador-of-aliva/articleshow/13358242.cms ]]></guid>
                    <pubDate><![CDATA[ Mon, 21 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo India today said it has roped in Bollywood actor Vidya Balan as brand ambassador for its snack brand, Aliva. "What we are trying to do is create a new segment based on health and taste through Aliva in the snacks market in India"... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ A Million Carb-Light Miles Makes Frito-Lay Crave More - Bloomberg ]]></title>
                    <link><![CDATA[ http://www.bloomberg.com/news/2012-05-21/a-million-carb-light-miles-makes-frito-lay-crave-more.html ]]></link>
                    <guid><![CDATA[ http://www.bloomberg.com/news/2012-05-21/a-million-carb-light-miles-makes-frito-lay-crave-more.html ]]></guid>
                    <pubDate><![CDATA[ Mon, 21 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ The company's fleet of electric delivery trucks surpassed one million miles this month, part of a drive to cut greenhouse gas emissions and fuel consumption 50 percent by 2020. The 176 Smith electric trucks have saved the largest snack food maker 200,000... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Frito-Lay Executive Chef Stephen Kalil Provides Simple Tips and Recipes to Get a Summer Party Started - Food-News.net ]]></title>
                    <link><![CDATA[ http://www.food-news.net/frito-lay-executive-chef-stephen-kalil-provides-simple-tips-and-recipes-to-get-a-summer-party-started/ ]]></link>
                    <guid><![CDATA[ http://www.food-news.net/frito-lay-executive-chef-stephen-kalil-provides-simple-tips-and-recipes-to-get-a-summer-party-started/ ]]></guid>
                    <pubDate><![CDATA[ Mon, 21 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Frito Lay Executive Chef Stephen Kalil shares his favorite mouth-watering summer foods, recipes and tips to help summer celebrations stand up to the heat. Video, recipes and photos are available to download and share at... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ The Pepsi Taste Challenge is Alive and Well and Living in Canada - Brand Channel ]]></title>
                    <link><![CDATA[ http://www.brandchannel.com/home/post/2012/05/18/Pepsi-Coke-Taste-Test-051812.aspx ]]></link>
                    <guid><![CDATA[ http://www.brandchannel.com/home/post/2012/05/18/Pepsi-Coke-Taste-Test-051812.aspx ]]></guid>
                    <pubDate><![CDATA[ Fri, 18 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo Beverages Canada has announced that it is touring the nation this summer to administer the test to 1.5 million consumers at more than 1,000 events across the land. Pepsi has gone ahead and renamed the promotion the Pepsi Ultimate Taste Challenge... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Facebook CEO Mark Zuckerberg Is Gatorade's Best Unofficial Celebrity Endorser - Forbes ]]></title>
                    <link><![CDATA[ http://www.forbes.com/sites/kashmirhill/2012/05/18/facebook-ceo-mark-zuckerberg-is-gatorades-best-unofficial-celebrity-endorser/ ]]></link>
                    <guid><![CDATA[ http://www.forbes.com/sites/kashmirhill/2012/05/18/facebook-ceo-mark-zuckerberg-is-gatorades-best-unofficial-celebrity-endorser/ ]]></guid>
                    <pubDate><![CDATA[ Fri, 18 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ “We love that Mark is a fan of Gatorade as we’re definitely fans of Facebook,” says Gatorade president Sarah Robb O’Hagan. “Both of our brands are innovators constantly looking to push the envelope, so we think it’s fitting... ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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                    <title><![CDATA[ Video: Awesome Pepsi Max commercial features Kyrie Irving posing as old man in pickup game - NBC Sports ]]></title>
                    <link><![CDATA[ http://offthebench.nbcsports.com/2012/05/18/awesome-pepsi-max-commercial-features-kyrie-irving-posing-as-old-man-in-pickup-game-video/ ]]></link>
                    <guid><![CDATA[ http://offthebench.nbcsports.com/2012/05/18/awesome-pepsi-max-commercial-features-kyrie-irving-posing-as-old-man-in-pickup-game-video/ ]]></guid>
                    <pubDate><![CDATA[ Fri, 18 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Anyone familiar with Richard Pryor’s “Mudbone” character will appreciate Uncle Drew. That’s actually Cleveland Cavaliers Rookie of the Year Kyrie Irving hidden with a bunch of makeup and prosthetics... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Firms to Invest in Food Production for World’s Poor - New York Times ]]></title>
                    <link><![CDATA[ http://www.nytimes.com/2012/05/18/business/white-house-enlists-45-firms-to-give-3-billion-to-grow-food-for-worlds-poor.html ]]></link>
                    <guid><![CDATA[ http://www.nytimes.com/2012/05/18/business/white-house-enlists-45-firms-to-give-3-billion-to-grow-food-for-worlds-poor.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Derek Yach, senior vice president for global health and agriculture policy at PepsiCo, a member of the alliance, said it grew from work the World Economic Forum had been doing on food security with the African Union... ]]></description>
                    <category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Lay's serves up a slice of the public's favorite flavor - AME Info ]]></title>
                    <link><![CDATA[ http://www.ameinfo.com/lays-serves-slice-publics-favorite-flavor-300710 ]]></link>
                    <guid><![CDATA[ http://www.ameinfo.com/lays-serves-slice-publics-favorite-flavor-300710 ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Lay's, the much loved potato chip and a leading brand from PepsiCo, today revealed the conclusion to its five month 'Flavor Me' campaign to find a new flavor chip as nominated by the public. Following over 269,800 submissions new Lay's Pizza-flavored potato... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Sunbites Offers Females to Bite Once and Get Smitten by Flavor - PopSop ]]></title>
                    <link><![CDATA[ http://popsop.com/55670 ]]></link>
                    <guid><![CDATA[ http://popsop.com/55670 ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Walkers’ Sunbites, the wholegrain crispy snacks brand, is launching its biggest experiential UK campaign for 2012. The campaign targets 30 to 50 year-old females trying to persuade them that “once the consumer tries Sunbites, they will fall in love... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Mountain Dew In Big 'Dark Knight' Campaign - MediaPost ]]></title>
                    <link><![CDATA[ http://www.mediapost.com/publications/article/174739/mountain-dew-in-big-dark-knight-campaign.html ]]></link>
                    <guid><![CDATA[ http://www.mediapost.com/publications/article/174739/mountain-dew-in-big-dark-knight-campaign.html ]]></guid>
                    <pubDate><![CDATA[ Tue, 15 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo’s Mountain Dew is “dew-ing” it up big with a multi-pronged campaign around the upcoming summer blockbuster, “The Dark Knight Rises." The campaign features an online destination site (dewgothamcity.com) that will offer exclusive content, including... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ PepsiCo named a 2012 Best Company for Multicultural Women - Working Mother ]]></title>
                    <link><![CDATA[ http://www.workingmother.com/best-companies/pepsico-2 ]]></link>
                    <guid><![CDATA[ http://www.workingmother.com/best-companies/pepsico-2 ]]></guid>
                    <pubDate><![CDATA[ Tue, 15 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Multicultural women at PepsiCo benefit from dedicated career conferences and quarterly meetings dedicated to evaluating their progress. Its new Accelerator Initiative finds industry experts mentoring high-potential executives online... ]]></description>
                    <category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Pepsi Measures Online Pulse With Social Media Strategy - U.S. News and World Report ]]></title>
                    <link><![CDATA[ http://money.usnews.com/money/business-economy/articles/2012/05/15/pepsi-measures-online-pulse-with-social-media-strategy ]]></link>
                    <guid><![CDATA[ http://money.usnews.com/money/business-economy/articles/2012/05/15/pepsi-measures-online-pulse-with-social-media-strategy ]]></guid>
                    <pubDate><![CDATA[ Tue, 15 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Pepsi Pulse, which was already located at Pepsi.com, has been retooled into the new dashboard. To further engage its online community, the song selection and encores for a Pepsi concert series this summer featuring major artists will be chosen by tweets... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Gatorade President Sarah Robb O'Hagan named among '100 Most Creative People in Business 2012' - Fast Company magazine ]]></title>
                    <link><![CDATA[ http://www.fastcompany.com/most-creative-people/2012/sarah-robb-ohagan ]]></link>
                    <guid><![CDATA[ http://www.fastcompany.com/most-creative-people/2012/sarah-robb-ohagan ]]></guid>
                    <pubDate><![CDATA[ Mon, 14 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ The market segments Robb O'Hagan had chosen to focus on were completely different--high-school athletes who didn't know much about nutrition, and fitness and endurance athletes who already had preferred brands. That required recalibrating Gatorade's assumption ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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                    <title><![CDATA[ Mountain Dew Delves Deep Into Gotham City With Vast “Dark Knight” Cross-Promotion - FastCoCreate.com ]]></title>
                    <link><![CDATA[ http://www.fastcocreate.com/1680783/mountain-dew-delves-deep-into-gotham-city-with-vast-dark-knight-cross-promotion ]]></link>
                    <guid><![CDATA[ http://www.fastcocreate.com/1680783/mountain-dew-delves-deep-into-gotham-city-with-vast-dark-knight-cross-promotion ]]></guid>
                    <pubDate><![CDATA[ Mon, 14 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ As the anticipation for The Dark Knight Rises escalates before its midsummer release, Warner Brothers and Mountain Dew have partnered to create a 360-degree campaign that’s sure to add some fuel to the superfan fire. More than a simple cross-promotion that... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Ploughing with the former foe - Financial Times ]]></title>
                    <link><![CDATA[ http://www.ft.com/intl/cms/s/0/f5f211fc-8d75-11e1-9798-00144feab49a.html#axzz1uUkGNwZD ]]></link>
                    <guid><![CDATA[ http://www.ft.com/intl/cms/s/0/f5f211fc-8d75-11e1-9798-00144feab49a.html#axzz1uUkGNwZD ]]></guid>
                    <pubDate><![CDATA[ Thu, 10 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ “People often think of this as philanthropic,” says Dan Bena, senior director of sustainable development at PepsiCo. “It’s not about philanthropy. It’s directly impactful of business development.” He illustrates his point with dirty water, which he says... ]]></description>
                    <category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Marketer’s Interview: PepsiCo’s Javier Farfán - Portada ]]></title>
                    <link><![CDATA[ http://www.portada-online.com/article.aspx?aid=9621 ]]></link>
                    <guid><![CDATA[ http://www.portada-online.com/article.aspx?aid=9621 ]]></guid>
                    <pubDate><![CDATA[ Thu, 10 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Under the banner of Vive Hoy, the effort is the Hispanic-targeted portion of the Live for Now global relaunch of the Pepsi brand, and as it has become increasingly common in Pepsi’s messaging, it features tweets and content in Spanish, English and even... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Joe Jonas Named Pepsi Ambassador for ‘Pulse’ Dashboard, #LiveForNow Campaign - Mashable ]]></title>
                    <link><![CDATA[ http://mashable.com/2012/05/09/joe-jonas-pepsi-live-for-now/ ]]></link>
                    <guid><![CDATA[ http://mashable.com/2012/05/09/joe-jonas-pepsi-live-for-now/ ]]></guid>
                    <pubDate><![CDATA[ Wed, 09 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo has tapped Joe Jonas as a brand ambassador for its new celebrity-infused “Live for Now” global ad campaign. The Jonas Brother will lend his star power by participating in Pepsi Pulse, the campaign’s social media dashboard that curates trending pop... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Lady Antebellum Teams With Lipton Tea & Honey For New TV Spot - Billboard Biz ]]></title>
                    <link><![CDATA[ http://www.billboard.biz/bbbiz/industry/branding/lady-antebellum-teams-with-lipton-tea-honey-1007000552.story ]]></link>
                    <guid><![CDATA[ http://www.billboard.biz/bbbiz/industry/branding/lady-antebellum-teams-with-lipton-tea-honey-1007000552.story ]]></guid>
                    <pubDate><![CDATA[ Tue, 08 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Lady Antebellum debuted a new 30-second TV spot for Lipton Tea & Honey, a flavor created in partnership by Pepsi and Unilever. In the CGI-laden spot, created with ad agency DDB, the band lights up -- literally -- with the drink's "100% natural" ingredients... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Tackles Identity Crisis - Ad Age ]]></title>
                    <link><![CDATA[ http://adage.com/article/print-edition/pepsi-tackles-identity-crisis/234586/ ]]></link>
                    <guid><![CDATA[ http://adage.com/article/print-edition/pepsi-tackles-identity-crisis/234586/ ]]></guid>
                    <pubDate><![CDATA[ Mon, 07 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Few people would suspect that what's inside an unmarked building some 30 miles north of New York could change the way consumers view a soda brand, even the entire cola category. But that's what Pepsi's ambitious, high-energy marketers are promising... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi's Brad Jakeman And Simon Lowden Explain Rationale Behind New 'Live For Now' Global Campaign - Forbes ]]></title>
                    <link><![CDATA[ http://www.forbes.com/sites/jenniferrooney/2012/05/07/pepsis-brad-jakeman-and-simon-lowden-explain-rationale-behind-new-live-for-now-global-campaign/ ]]></link>
                    <guid><![CDATA[ http://www.forbes.com/sites/jenniferrooney/2012/05/07/pepsis-brad-jakeman-and-simon-lowden-explain-rationale-behind-new-live-for-now-global-campaign/ ]]></guid>
                    <pubDate><![CDATA[ Mon, 07 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ For consumers, “now” does not come at the expense of the future. When our loyal Pepsi consumers…we asked them to write their epitaph, to write what they’d like to be known for when they leave this world, and what they said was they want to be known for living ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[Pepsi Cola Company]]></category>
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