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        <title>PepsiCo - Frito-Lay Press Releases</title>
        <link>http://www.pepsico.com/</link>
        <language>en-us</language>
        
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                    <title><![CDATA[ Cracker Jack'D Brand Officially Kicks Off National Marketing Campaign With New York City Sampling Event Featuring Actress Ashley Tisdale ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Cracker-JackD-Brand-Officially-Kicks-Off-National-Marketing-Campaign-With-New-Yo05152013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Cracker-JackD-Brand-Officially-Kicks-Off-National-Marketing-Campaign-With-New-Yo05152013.html</guid>
                    <pubDate>Wed, 15 May 2013 14:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, May 15, 2013 /PRNewswire/ -- PepsiCo's Frito-Lay division today officially kicked off its national marketing efforts in support of Cracker Jack'D snacks - a product line-up bursting with flavor and designed to tackle hunger in between meals - which was unveiled earlier this year. To celebrate the Cracker Jack'D brand, actress Ashley Tisdale will host a unique sampling and meet-and-greet event today in New York City where consumers will have the opportunity to try the snacks and... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ SunChips Brand And Susan G. Komen Partner To Support Education And Early Detection Of Breast Cancer ]]></title>
                    <link>http://www.pepsico.com/PressRelease/SunChips-Brand-And-Susan-G-Komen-Partner-To-Support-Education-And-Early-Detectio05082013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/SunChips-Brand-And-Susan-G-Komen-Partner-To-Support-Education-And-Early-Detectio05082013.html</guid>
                    <pubDate>Wed, 08 May 2013 17:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, May 8, 2013 /PRNewswire/ -- To encourage women to take control of their health and an active role in breast cancer risk reduction, SunChips, the multigrain snack brand from PepsiCo's Frito-Lay division, is teaming up with Susan G. Komen® to launch a new educational website and support Susan G. Komen Race for the Cure events across the country – all to educate women about breast cancer. The relationship between the SunChips brand and Komen dates back to 2006, when the two first... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ PepsiCo And Feed The Children Bring Help And Hope To Dallas Children In Need ]]></title>
                    <link>http://www.pepsico.com/PressRelease/PepsiCo-And-Feed-The-Children-Bring-Help-And-Hope-To-Dallas-Children-In-Need05072013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/PepsiCo-And-Feed-The-Children-Bring-Help-And-Hope-To-Dallas-Children-In-Need05072013.html</guid>
                    <pubDate>Tue, 07 May 2013 17:00:00 GMT</pubDate>
                    <description><![CDATA[ 
DALLAS, May 7, 2013 /PRNewswire/ -- Today, Feed The Children, PepsiCo and Albertsons partnered with CitySquare to distribute three tractor-trailers full of food and essentials to help 1,200 Dallas area children and families in need.  Families received food and essentials at CitySquare Opportunity Center, 1610 S. Malcolm X Blvd. in Dallas.

PepsiCo is a longtime Feed The Children partner and today donated a variety of its products including Frito-Lay variety packs of chips and peanut butter... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Lay's Brand Names Cheesy Garlic Bread Flavored Potato Chips As 'Do Us A Flavor' Contest Winner; Creator Receives $1 Million Or More In Grand Prize Winnings ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Lays-Brand-Names-Cheesy-Garlic-Bread-Flavored-Potato-Chips-As-Do-Us-A-Flavor-Con05072013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Lays-Brand-Names-Cheesy-Garlic-Bread-Flavored-Potato-Chips-As-Do-Us-A-Flavor-Con05072013.html</guid>
                    <pubDate>Tue, 07 May 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 
LOS ANGELES, May 7, 2013 /PRNewswire/ -- Last night, Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division and America's most-loved potato chip brand, announced Cheesy Garlic Bread flavored potato chips as the winner of its "Do Us A Flavor" contest. The dramatic reveal took place at actress and restaurateur Eva Longoria's Beso Restaurant in Hollywood, where Longoria joined the Lay's brand in crowning Karen Weber-Mendham from Land O' Lakes, Wis., the finalist behind... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Ruffles Brand Introduces Ruff McThickridge, Star of Ruffles Brand and Ultimate Action Hero ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Ruffles-Brand-Introduces-Ruff-McThickridge-Star-of-Ruffles-Brand-and-Ultimate-Ac05062013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Ruffles-Brand-Introduces-Ruff-McThickridge-Star-of-Ruffles-Brand-and-Ultimate-Ac05062013.html</guid>
                    <pubDate>Mon, 06 May 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 

 
 
 
 
PLANO, Texas, May 6, 2013 /PRNewswire/ -- Ruffles potato chips, one of the flagship brands from PepsiCo's Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge and his closest buds, Bo Dato, Mora Crunchy and the Bomb-Defusing Sloth, a group of self-described hotshots sure to make any 1970s action movie hero proud. The gang headlines the Ruffles brand's new marketing campaign launching nationwide on May 6. Coinciding with the introduction of the... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Tostitos Brand Identifies Top 'Party-Ready' Cities Just In Time For Cinco de Mayo ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Tostitos-Brand-Identifies-Top-Party-Ready-Cities-Just-In-Time-For-Cinco-de-Mayo04292013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Tostitos-Brand-Identifies-Top-Party-Ready-Cities-Just-In-Time-For-Cinco-de-Mayo04292013.html</guid>
                    <pubDate>Mon, 29 Apr 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, April 29, 2013 /PRNewswire/ -- Cinco de Mayo is just about here, so get ready to party in…the Midwest? According to party-centric research by Tostitos, a leading brand from PepsiCo's Frito-Lay division, residents of Omaha, Neb., St. Louis and Grand Rapids, Mich., are more party-ready for Cinco de Mayo than those of most other U.S. cities. The surprising Midwest standouts join Phoenix and Manchester, N.H. (and surrounding region) on the Tostitos brand's first-ever list of the "Top... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ PepsiCo and Feed The Children Bring Help and Hope to Buffalo Children in Need ]]></title>
                    <link>http://www.pepsico.com/PressRelease/PepsiCo-and-Feed-The-Children-Bring-Help-and-Hope-to-Buffalo-Children-in-Need04242013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/PepsiCo-and-Feed-The-Children-Bring-Help-and-Hope-to-Buffalo-Children-in-Need04242013.html</guid>
                    <pubDate>Wed, 24 Apr 2013 17:00:00 GMT</pubDate>
                    <description><![CDATA[ 
BUFFALO, N.Y., April 24, 2013 /PRNewswire/ -- Today, Feed The Children, PepsiCo and Tops Friendly Markets partnered with The Buffalo Dream Center to distribute two tractor-trailers full of food and essentials to help 800 Buffalo area children and families in need.  Families received food and essentials at The Belle Center, 104 Maryland Street in Buffalo.

PepsiCo is a longtime Feed The Children partner and today donated Frito-Lay and Quaker brand products to families as part of the event. Tops... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Lay's Brand Issues Last Call For Fans To Vote On Three Finalist Flavors In The Lay's "Do Us A Flavor" Contest; Contestants Vying For $1 Million Or More In Grand Prize Winnings ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Lays-Brand-Issues-Last-Call-For-Fans-To-Vote-On-Three-Finalist-Flavors-In-The-La04222013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Lays-Brand-Issues-Last-Call-For-Fans-To-Vote-On-Three-Finalist-Flavors-In-The-La04222013.html</guid>
                    <pubDate>Mon, 22 Apr 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, April 22, 2013 /PRNewswire/ -- Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today reminded fans that May 4, 2013 is the last day to vote for their favorite finalist flavor in the Lay's "Do Us A Flavor" contest.  Since February 12, 2013, consumers have been putting the three finalist flavors – Lay's Cheesy Garlic Bread, Lay's Chicken & Waffles and Lay's Sriracha flavored potato chips – to a nationwide taste test. Chosen from nearly 3.8 million fan... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ With Adults Consuming 2.3 Pounds Of Garlic Each Year, Lay's Wavy Brand Delivers New Roasted Garlic & Sea Salt Flavored Potato Chips Just In Time For National Garlic Day ]]></title>
                    <link>http://www.pepsico.com/PressRelease/With-Adults-Consuming-23-Pounds-Of-Garlic-Each-Year-Lays-Wavy-Brand-Delivers-New04152013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/With-Adults-Consuming-23-Pounds-Of-Garlic-Each-Year-Lays-Wavy-Brand-Delivers-New04152013.html</guid>
                    <pubDate>Mon, 15 Apr 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, April 15, 2013 /PRNewswire/ -- With the average adult consuming about 2.3 pounds of garlic each year*, the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious twist to just about any dish – from appetizers and main courses to desserts and even snacks. And now, as fans across the country prepare to celebrate National Garlic Day on April 19, Lay's Wavy, the ridged-cut potato chip brand from PepsiCo's... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ With Adults Consuming 2.3 Pounds Of Garlic Each Year, Lay's Wavy Brand Delivers New Roasted Garlic & Sea Salt Flavored Potato Chips Just In Time For National Garlic Day ]]></title>
                    <link>http://www.pepsico.com/PressRelease/With-Adults-Consuming-23-Pounds-Of-Garlic-Each-Year-Lays-Wavy-Brand-Delivers-New04152013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/With-Adults-Consuming-23-Pounds-Of-Garlic-Each-Year-Lays-Wavy-Brand-Delivers-New04152013.html</guid>
                    <pubDate>Mon, 15 Apr 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, April 15, 2013 /PRNewswire/ -- With the average adult consuming about 2.3 pounds of garlic each year*, the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious twist to just about any dish – from appetizers and main courses to desserts and even snacks. And now, as fans across the country prepare to celebrate National Garlic Day on April 19, Lay's Wavy, the ridged-cut potato chip brand from PepsiCo's... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Doritos® Locos Tacos Tortilla Chips Hit The Chip Aisle ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Doritos-Locos-Tacos-Tortilla-Chips-Hit-The-Chip-Aisle04082013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Doritos-Locos-Tacos-Tortilla-Chips-Hit-The-Chip-Aisle04082013.html</guid>
                    <pubDate>Mon, 08 Apr 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 

 

 
 
PLANO, Texas, April 8, 2013 /PRNewswire/ -- With fan enthusiasm around the Taco Bell Doritos Locos Taco showing no signs of slowing, the Doritos brand today announced the next phase of its highly successful collaboration with the national restaurant chain - the introduction of Doritos Locos Tacos (DLT)  Tortilla Chips. Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, will bring the powerful crunch and intense flavors of Taco Bell's DLT straight to the chip aisle... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Snacking Gets A Spicy Kick With Two New Tapatio-Flavored Frito-Lay Snacks ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Snacking-Gets-A-Spicy-Kick-With-Two-New-Tapatio-Flavored-Frito-Lay-Snacks04032013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Snacking-Gets-A-Spicy-Kick-With-Two-New-Tapatio-Flavored-Frito-Lay-Snacks04032013.html</guid>
                    <pubDate>Wed, 03 Apr 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 

 
 
 
 
PLANO, Texas, April 3, 2013 /PRNewswire/ -- With consumers' love of hot sauce showing no signs of slowing,  PepsiCo's Frito-Lay division has once-again partnered with one of the most popular hot sauce varieties available – Tapatio –  offering consumers two new ways to enjoy the heat: Lay's Tapatio Limon flavored potato chips and Cheetos Tapatio flavored snacks. The two new product offerings join the existing lineup of snacks in the Tapatio and Frito-Lay brand partnership – Ruffles... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Frito-Lay Hawaii Sales Team Honored as 'Zone of the Year' ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Frito-Lay-Hawaii-Sales-Team-Honored-as-Zone-of-the-Year03282013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Frito-Lay-Hawaii-Sales-Team-Honored-as-Zone-of-the-Year03282013.html</guid>
                    <pubDate>Thu, 28 Mar 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, March 28, 2013 /PRNewswire/ -- Frito-Lay North America's Hawaii sales team has been honored with this year's Dale Stortz Award for being the 'Zone of the Year' for 2012.  The Dale Stortz Award, named for one of Frito-Lay's most respected sales leaders, is awarded annually to the team that demonstrates the most outstanding performance in sales, profitability, safety and employee retention. The Hawaii Zone was selected from the 135 sales zones nationwide to win this prestigious... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ PepsiCo And Feed The Children Bring Help And Hope To Washington, D.C. Children In Need ]]></title>
                    <link>http://www.pepsico.com/PressRelease/PepsiCo-And-Feed-The-Children-Bring-Help-And-Hope-To-Washington-DC-Children-In-N03262013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/PepsiCo-And-Feed-The-Children-Bring-Help-And-Hope-To-Washington-DC-Children-In-N03262013.html</guid>
                    <pubDate>Tue, 26 Mar 2013 17:16:00 GMT</pubDate>
                    <description><![CDATA[ 
WASHINGTON, March 26, 2013 /PRNewswire-USNewswire/ -- Today, Feed The Children, PepsiCo and Walmart partnered with Central Union Mission to distribute two tractor-trailers full of food and essentials to help 800 Washington, D.C. area children and families in need.  Families received food and essentials on I Street between 17th and 18th Streets NE in Washington, D.C.


PepsiCo is a longtime Feed The Children partner and today donated Frito-Lay brand snacks, Quaker brand products and Pepsi brand... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ With National Chip And Dip Day Upon Us, The Results Are In:  Men Are The Biggest Offenders Of Double-Dipping ]]></title>
                    <link>http://www.pepsico.com/PressRelease/With-National-Chip-And-Dip-Day-Upon-Us-The-Results-Are-In--Men-Are-The-Biggest-O03212013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/With-National-Chip-And-Dip-Day-Upon-Us-The-Results-Are-In--Men-Are-The-Biggest-O03212013.html</guid>
                    <pubDate>Thu, 21 Mar 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, March 21, 2013 /PRNewswire/ -- No bowl is safe with nearly half of Millennial men, ages 18-34, admitting to conducting the biggest party foul in the book: double-dipping. To celebrate National Chip and Dip Day on Saturday, March 23, Tostitos, a leading brand from PepsiCo's Frito-Lay division and the brand known for always dialing up good times, conducted a survey with ORC International interviewing more than 1,000 Americans from Feb. 14-17, 2013, about their chip-dipping habits.... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Fans Select Seth Sentry To Open For LL COOL J, Public Enemy, Ice Cube And Doug E. Fresh On Doritos #BoldStage At South By Southwest; Part Of Epic Interactive Concert Experience ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Fans-Select-Seth-Sentry-To-Open-For-LL-COOL-J-Public-Enemy-Ice-Cube-And-Doug-E-F03152013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Fans-Select-Seth-Sentry-To-Open-For-LL-COOL-J-Public-Enemy-Ice-Cube-And-Doug-E-F03152013.html</guid>
                    <pubDate>Fri, 15 Mar 2013 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 

 
 
 
 
AUSTIN, Texas, March 15, 2013 /PRNewswire/ -- Last night at the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., thousands of Instagram and Twitter posts using the hashtag #BoldStage received from around the world, shaped one of the most interactive and digital concert experiences fans have ever seen. Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, took SXSW by storm with its signature vending machine stage that stood 62-feet tall and... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ SunChips Brand Brings Home Unique Take On Barbecue With New Sweet & Spicy BBQ Flavored Multigrain Snacks ]]></title>
                    <link>http://www.pepsico.com/PressRelease/SunChips-Brand-Brings-Home-Unique-Take-On-Barbecue-With-New-Sweet--Spicy-BBQ-Fla03072013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/SunChips-Brand-Brings-Home-Unique-Take-On-Barbecue-With-New-Sweet--Spicy-BBQ-Fla03072013.html</guid>
                    <pubDate>Thu, 07 Mar 2013 12:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, March 7, 2013 /PRNewswire/ -- Barbecue has long been a popular flavor in foods and snacks, and new twists on it are continually coming to life. Now fans can crunch into a unique spin on barbecue with SunChips Sweet & Spicy BBQ flavored multigrain snacks -- the first barbecue flavor created by the SunChips brand, part of PepsiCo's Frito-Lay division. Sweet, with a little bit of a kick, the new flavor brings fans of hearty multigrain snacks an authentic barbecue taste... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Doritos Brand Makes Bold Return To South By Southwest; Empowers Fans To Choose Up-And-Coming Hip Hop Artist To Open For Headliners LL COOL J, Public Enemy, Ice Cube And Doug E. Fresh ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Doritos-Brand-Makes-Bold-Return-To-South-By-Southwest-Empowers-Fans-To-Choose-Up03062013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Doritos-Brand-Makes-Bold-Return-To-South-By-Southwest-Empowers-Fans-To-Choose-Up03062013.html</guid>
                    <pubDate>Wed, 06 Mar 2013 18:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, March 6, 2013 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., complete with its signature vending machine stage, which will now stand at 62-feet tall and have a bigger and bolder presence than ever before. From Thursday, March 14 through Saturday, March 16, 2013, the Doritos brand will take over the corner of 5th and Red River with a... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ PepsiCo and Feed The Children Bring Help and Hope to Phoenix Children in Need ]]></title>
                    <link>http://www.pepsico.com/PressRelease/PepsiCo-and-Feed-The-Children-Bring-Help-and-Hope-to-Phoenix-Children-in-Need03062013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/PepsiCo-and-Feed-The-Children-Bring-Help-and-Hope-to-Phoenix-Children-in-Need03062013.html</guid>
                    <pubDate>Wed, 06 Mar 2013 17:22:00 GMT</pubDate>
                    <description><![CDATA[ 
PHOENIX, March 6, 2013 /PRNewswire/ -- Today, Feed The Children and PepsiCo partnered with The Society of St. Vincent de Paul to distribute two tractor-trailers full of food and essentials to help 800 Phoenix area children and families in need.  Families received food and essentials at The Society of St. Vincent de Paul (420 W. Watkins Rd.) in Phoenix.

PepsiCo is a longtime partner with Feed The Children and today donated Frito-Lay brand snacks and Pepsi brand beverages to families as part of... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Cheetos Brand Launches New Cheetos Mix-Ups Snack Mix - A Fun, First-of-its Kind Combination Of Unique Cheetos Flavors And Shapes All In One Bag ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Cheetos-Brand-Launches-New-Cheetos-Mix-Ups-Snack-Mix---A-Fun-First-of-its-Kind-C03042013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Cheetos-Brand-Launches-New-Cheetos-Mix-Ups-Snack-Mix---A-Fun-First-of-its-Kind-C03042013.html</guid>
                    <pubDate>Mon, 04 Mar 2013 12:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, March 4, 2013 /PRNewswire/ -- Chester Cheetah, the Cheetos brand spokescat, today unveiled the long-anticipated solution to an age-old dilemma that has rocked generations – choosing between puffed or crunchy, tangy or smooth, mellow or hot – with the launch of Cheetos Mix-Ups snack mix. As the first-ever shareable mix of four cheesy Cheetos snack flavors in unique shapes and wild colors all in one bag, Cheetos Mix-Ups snack mix stands as the latest in ground-breaking,... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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