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        <title>PepsiCo - Gatorade Press Releases</title>
        <link>http://www.pepsico.com/</link>
        <language>en-us</language>
        
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                    <title><![CDATA[ Gatorade and NFL Quarterback Cam Newton Announce Multi-year Partnership ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Gatorade-and-NFL-Quarterback-Cam-Newton-Announce-Multi-year-Partnership02012012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Gatorade-and-NFL-Quarterback-Cam-Newton-Announce-Multi-year-Partnership02012012.html</guid>
                    <pubDate>Wed, 01 Feb 2012 00:00:00 GMT</pubDate>
                    <description><![CDATA[ CHICAGO, Feb. 1, 2012 &ndash; Today, Gatorade announced a multi-year partnership with Carolina Panthers quarterback Cam Newton. Newton, a Heisman trophy recipient, first overall 2011 draft pick and 2012 Pro Bowler, joins Gatorade's roster of the world's most elite athletes who work with Gatorade to educate athletes on the importance of sports nutrition.
"Working with Gatorade fulfills a childhood dream of mine," said Newton. "I have used Gatorade since I started playing football and Gatorade... ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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                    <title><![CDATA[ PepsiCo and National Football League Renew Long-Term Partnership ]]></title>
                    <link>http://www.pepsico.com/PressRelease/PepsiCo-and-National-Football-League-Renew-Long-Term-Partnership09062011.html</link>
                    <guid>http://www.pepsico.com/PressRelease/PepsiCo-and-National-Football-League-Renew-Long-Term-Partnership09062011.html</guid>
                    <pubDate>Tue, 06 Sep 2011 08:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y. and NEW YORK, Sept. 6, 2011 /PRNewswire/ -- PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012.  
The new agreement builds on the organizations' 28-year relationship, aligns several of PepsiCo's brands with the power of the NFL and includes: 
Gatorade will continue its relationship with the League, delivering functional benefits for athletes via the... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[Frito-Lay]]></category><category><![CDATA[Tropicana]]></category><category><![CDATA[Quaker]]></category><category><![CDATA[Gatorade]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ PepsiCo Continues Bottler Integration ]]></title>
                    <link>http://www.pepsico.com/PressRelease/PepsiCo-Continues-Bottler-Integration09012010.html</link>
                    <guid>http://www.pepsico.com/PressRelease/PepsiCo-Continues-Bottler-Integration09012010.html</guid>
                    <pubDate>Wed, 01 Sep 2010 00:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., Sept. 1 /PRNewswire/ -- PepsiCo (NYSE: PEP) today announced a change of distribution for its Gatorade products in the key trade channels of Convenience, UDS (up and down the street) and Dollar from a warehouse-delivered go-to-market system to direct store delivery through both company-owned and independent bottlers in the United States and Canada. The company expects the change to become effective January 1, 2011.
"This is a clear example of using PepsiCo's broad set of... ]]></description>
                    <category><![CDATA[Pepsi Cola Company]]></category><category><![CDATA[Gatorade]]></category><category><![CDATA[Financial]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ PepsiCo Expands Leading Non-Carbonated Beverage Portfolio With New Offerings And Strengthened Distribution ]]></title>
                    <link>http://www.pepsico.com/PressRelease/PepsiCo-Expands-Leading-Non-Carbonated-Beverage-Portfolio-With-New-Offerings-And09072007.html</link>
                    <guid>http://www.pepsico.com/PressRelease/PepsiCo-Expands-Leading-Non-Carbonated-Beverage-Portfolio-With-New-Offerings-And09072007.html</guid>
                    <pubDate>Fri, 07 Sep 2007 22:56:55 GMT</pubDate>
                    <description><![CDATA[ >
				PURCHASE, NEW YORK , September 7, 2007 &ndash; Building on its pioneering, 15-year &ldquo; total beverage company &rdquo; strategy, PepsiCo today announced plans to significantly expand its leading non-carbonated portfolio in the U.S. The announcement features unprecedented news behind four of PepsiCo's mega-brands and further strengthens the company's partnership with its bottlers, and includes the following:
&bull; The introduction of two new products from the makers of Gatorade, the #1... ]]></description>
                    <category><![CDATA[Gatorade]]></category><category><![CDATA[Financial]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ GATORADE AND NFL LAUNCH ANNUAL BEAT THE HEAT CAMPAIGN TO EDUCATE YOUTH FOOTBALL PLAYERS AND COACHES ABOUT HEAT-RELATED ILLNESSES ]]></title>
                    <link>http://www.pepsico.com/PressRelease/GATORADE-AND-NFL-LAUNCH-ANNUAL-BEAT-THE-HEAT-CAMPAIGN-TO-EDUCATE-YOUTH-FOOTBALL-07312007.html</link>
                    <guid>http://www.pepsico.com/PressRelease/GATORADE-AND-NFL-LAUNCH-ANNUAL-BEAT-THE-HEAT-CAMPAIGN-TO-EDUCATE-YOUTH-FOOTBALL-07312007.html</guid>
                    <pubDate>Tue, 31 Jul 2007 22:42:58 GMT</pubDate>
                    <description><![CDATA[ >
				CHICAGO (July 31, 2007) &ndash; As teams around the National Football League (NFL) and from schools across the country prepare for two-a-day preseason practices, The Gatorade Company will join forces with the NFL to lead a nationwide &ldquo;Beat the Heat&rdquo; campaign aimed at educating parents and football coaches about the importance of hydration in order to keep athletes safe and on the field during the annual summer sessions. This year's Gatorade Training Camp program, which... ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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                    <title><![CDATA[ Gatorade National Boys Track & Field Athlete of the Year ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Gatorade-National-Boys-Track--Field-Athlete-of-the-Year06212007.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Gatorade-National-Boys-Track--Field-Athlete-of-the-Year06212007.html</guid>
                    <pubDate>Thu, 21 Jun 2007 22:29:45 GMT</pubDate>
                    <description><![CDATA[ >
				INDIANAPOLIS (June 21, 2007) &ndash; In its third decade of honoring the nation's best high school athletes , Gatorade &reg; Thirst Quencher, in partnership with RISE Magazine , today announced senior sprinter Bryshon Nellum of Long Beach Polytechnic High School (Long Beach, Calif.) as its 2006-07 Gatorade National Boys Track and Field Athlete of the Year.
&nbsp;
The award, which recognizes not only athletic performance, but also meeting high standards of academic achievement while... ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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                    <title><![CDATA[ Gatorade National Girls Track & Field Athlete of the Year ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Gatorade-National-Girls-Track--Field-Athlete-of-the-Year06212007.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Gatorade-National-Girls-Track--Field-Athlete-of-the-Year06212007.html</guid>
                    <pubDate>Thu, 21 Jun 2007 22:27:46 GMT</pubDate>
                    <description><![CDATA[ >
				INDIANAPOLIS (June 21, 2007) &ndash; In its third decade of honoring the nation's best high school athletes , Gatorade &reg; Thirst Quencher, in partnership with RISE Magazine , today announced senior thrower Emily Pendleton of Woodmore High (Elmore, Ohio) as its 2006-07 Gatorade National Girls Track and Field Athlete of the Year.
&nbsp;
The award, which recognizes not only athletic performance, but also meeting high standards of academic achievement while demonstrating exemplary personal... ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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                    <title><![CDATA[ Gatorade National Softball Player of the Year ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Gatorade-National-Softball-Player-of-the-Year06062007.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Gatorade-National-Softball-Player-of-the-Year06062007.html</guid>
                    <pubDate>Wed, 06 Jun 2007 22:08:01 GMT</pubDate>
                    <description><![CDATA[ >
				RIDGE RIVER, La. (June 6, 2007) &ndash; In its third decade of honoring the nation's best high school athletes , Gatorade &reg; Thirst Quencher, in partnership with RISE Magazine , today announced senior pitcher Ashley Brignac of John Curtis Christian School (River Ridge, La..) as its 2006-07 Gatorade National Softball Player of the Year.
&nbsp;
Brignac becomes the first female recipient from Louisiana to win Gatorade National Player of the Year honors, joining Peyton Manning (1993-94,... ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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                    <title><![CDATA[ Gatorade National Baseball Player of the Year ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Gatorade-National-Baseball-Player-of-the-Year05312007.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Gatorade-National-Baseball-Player-of-the-Year05312007.html</guid>
                    <pubDate>Thu, 31 May 2007 22:03:54 GMT</pubDate>
                    <description><![CDATA[ >
				WEST ORANGE, New Jersey (May 31, 2007) &ndash; In its third decade of honoring the nation's best high school athletes , Gatorade &reg; Thirst Quencher, in partnership with RISE Magazine , today announced senior pitcher Rick Porcello of Seton Hall Prep (West Orange, New Jersey) as its 2006-07 Gatorade National Baseball Player of the Year.
&nbsp;
The award, which recognizes not only athletic performance, but also meeting high standards of academic achievement while demonstrating exemplary... ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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                    <title><![CDATA[ Gatorade National Boys Soccer ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Gatorade-National-Boys-Soccer05302007.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Gatorade-National-Boys-Soccer05302007.html</guid>
                    <pubDate>Wed, 30 May 2007 22:06:03 GMT</pubDate>
                    <description><![CDATA[ >
				WEST ORANGE, New Jersey (May 30, 2007) &ndash; In its third decade of honoring the nation's best high school athletes , Gatorade &reg; Thirst Quencher, in partnership with RISE Magazine , today announced senior midfielder Brayan Martinez of West Orange High School (West Orange, New Jersey) as its 2006-07 Gatorade National Boys Soccer Player of the Year.
&nbsp;
Martinez is the fourth New Jersey player to win Gatorade National Soccer Player of the Year honors, joining former U.S. Men's... ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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