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        <title>PepsiCo - Pepsi-Cola Press Releases</title>
        <link>http://www.pepsico.com/</link>
        <language>en-us</language>
        
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                    <title><![CDATA[ Mountain Dew® & Dale Earnhardt Jr. Go "Dark" In Anticipation Of The Dark Knight Rises ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Mountain-Dew--Dale-Earnhardt-Jr-Go-Dark-In-Anticipation-Of-The-Dark-Knight-Rises05162012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Mountain-Dew--Dale-Earnhardt-Jr-Go-Dark-In-Anticipation-Of-The-Dark-Knight-Rises05162012.html</guid>
                    <pubDate>Wed, 16 May 2012 14:34:13 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., May 16, 2012 /PRNewswire/ -- Fans of racing, "The Dark Knight" and Mountain Dew® (DEW) start your engines!  Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer's most anticipated blockbuster, Warner Bros. Pictures' and Legendary Pictures' The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of "The Dark Knight" trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a "Dark... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Mountain Dew® Partners With "The Dark Knight Rises" ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Mountain-Dew-Partners-With-The-Dark-Knight-Rises05142012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Mountain-Dew-Partners-With-The-Dark-Knight-Rises05142012.html</guid>
                    <pubDate>Mon, 14 May 2012 16:46:56 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., May 14, 2012 /PRNewswire/ --&#160;Today, Mountain Dew® (DEW) confirmed its partnership with Warner Bros. Pictures' and Legendary Pictures' highly anticipated summer blockbuster "The Dark Knight Rises" with activations that will quench the thirst of both DEW and Dark Knight fans. &#160;Luring fans deep into Gotham City through an exclusive digital experience, DEW will unveil exclusive content and storylines from "The Dark Knight Rises" to eager fans before the film's opening day,... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Lipton® Unveils New Campaign With Grammy Award-Winning Trio Lady Antebellum to Own the "Drink Positive" Spirit ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Lipton-Unveils-New-Campaign-With-Grammy-Award-Winning-Trio-Lady-Antebellum-to-Ow05082012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Lipton-Unveils-New-Campaign-With-Grammy-Award-Winning-Trio-Lady-Antebellum-to-Ow05082012.html</guid>
                    <pubDate>Tue, 08 May 2012 13:32:14 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., May 8, 2012 /PRNewswire/ -- Lipton, the largest tea brand in the U.S., today unveils its new campaign starring Grammy Award-winning trio Lady Antebellum featuring national TV spots that highlight 100% Natural Lipton® Iced Tea and introduce new Lipton® Tea & Honey iced tea mixes. 

(Photo: http://photos.prnewswire.com/prnh/20120508/CG03015-a) (Photo: http://photos.prnewswire.com/prnh/20120508/CG03015-b) 

"Our work with Lipton embodies the personality of our band, and we're proud... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Invites Consumers to "Live for Now" with Debut of New Commercial ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Invites-Consumers-to-Live-for-Now-with-Debut-of-New-Commercial05072012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Invites-Consumers-to-Live-for-Now-with-Debut-of-New-Commercial05072012.html</guid>
                    <pubDate>Mon, 07 May 2012 08:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., May 7, 2012 /PRNewswire/ -- Pepsi, today, will air the brand's first TV ad since the announcement of its first global campaign, "Live for Now."  The ad, titled "Now in the Moment," is the first televised expression of the Live for Now positioning, which inspires Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms.

(Photo: http://photos.prnewswire.com/prnh/20120507/LA01602-a) 

(Photo:... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Announces Global Partnership with the Estate of Michael Jackson ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Announces-Global-Partnership-with-the-Estate-of-Michael-Jackson05032012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Announces-Global-Partnership-with-the-Estate-of-Michael-Jackson05032012.html</guid>
                    <pubDate>Thu, 03 May 2012 09:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., May 3, 2012 /PRNewswire/ -- Pepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new "Live for Now" campaign, which Pepsi fans around the world will experience in a variety of ways including an engaging retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise.

To view the multimedia assets associated... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Lipton Joins Grammy Award-Winning Trio Lady Antebellum To Support The Rebuilding Of Henryville, Ind. ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Lipton-Joins-Grammy-Award-Winning-Trio-Lady-Antebellum-To-Support-The-Rebuilding05022012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Lipton-Joins-Grammy-Award-Winning-Trio-Lady-Antebellum-To-Support-The-Rebuilding05022012.html</guid>
                    <pubDate>Wed, 02 May 2012 14:34:20 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., May 2, 2012 /PRNewswire/ -- In the spirit of spreading positivity, Lipton is joining Grammy Award-Winning trio Lady Antebellum to recognize Henryville, Ind. for its strength and resilience following last month's devastating tornados.  

(Photo: http://photos.prnewswire.com/prnh/20120502/CG99474)

To honor the inspirational town, on May 16 Lady Antebellum will hold a special performance and community celebration at the KFC YUM! Center in nearby Louisville, Ky. Lipton is giving an... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ DineEquity Names PepsiCo Exclusive Beverage Provider ]]></title>
                    <link>http://www.pepsico.com/PressRelease/DineEquity-Names-PepsiCo-Exclusive-Beverage-Provider04302012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/DineEquity-Names-PepsiCo-Exclusive-Beverage-Provider04302012.html</guid>
                    <pubDate>Mon, 30 Apr 2012 07:30:00 GMT</pubDate>
                    <description><![CDATA[ GLENDALE, Calif., April 30, 2012 /PRNewswire/ -- DineEquity, Inc. (NYSE: DIN), the parent company of Applebee's Neighborhood Grill & Bar and IHOP Restaurants, today announced it has signed a 10-year contract with PepsiCo, Inc. (NYSE: PEP) to be the exclusive non-alcoholic beverage provider in the majority of soft-drink categories for its more than 1,800 Applebee's and 1,500 IHOP restaurants throughout the U.S. 

The partnership with DineEquity, one of the largest full-service restaurant... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Launches First Global Campaign, "Live For Now" ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Launches-First-Global-Campaign-Live-For-Now04302012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Launches-First-Global-Campaign-Live-For-Now04302012.html</guid>
                    <pubDate>Mon, 30 Apr 2012 00:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., April 30, 2012 /PRNewswire/ --&nbsp;Pepsi today unveiled its first global campaign titled, "Live for Now," based on the brand's new global positioning. &nbsp;Pepsi conducted extensive global research, connecting with thousands of fans, and "Live for Now" reflects the insight that Pepsi fans all around the world desire to capture the excitement of now &ndash; a mind-set that is aligned at the very core with the brand's DNA.&nbsp;
"Live For Now" Horizontal Grid
"Live For Now"... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Fans to Vote for Their Pepsi MAX MLB Field of Dreams American League and National League Rosters for the Chance to Play a Game With MLB Legends ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Fans-to-Vote-for-Their-Pepsi-MAX-MLB-Field-of-Dreams-American-League-and-Nationa04242012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Fans-to-Vote-for-Their-Pepsi-MAX-MLB-Field-of-Dreams-American-League-and-Nationa04242012.html</guid>
                    <pubDate>Tue, 24 Apr 2012 13:34:21 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., April 24, 2012 /PRNewswire/ -- With the 2012 MLB season in full swing, Pepsi MAX, the official soft drink of Major League Baseball, is giving fans the opportunity of a lifetime – the chance to take the field with MLB Legends in the Pepsi MAX MLB Field of Dreams program.  Starting today through June 15, 2012, baseball fans across the country can go to MLB.com/PepsiMAX to cast votes for players on the American League (AL) and National League (NL) Pepsi MAX MLB Field of Dreams... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi MAX Inks Deal With Basketball Star Kyrie Irving ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-MAX-Inks-Deal-With-Basketball-Star-Kyrie-Irving04242012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-MAX-Inks-Deal-With-Basketball-Star-Kyrie-Irving04242012.html</guid>
                    <pubDate>Tue, 24 Apr 2012 10:12:35 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., April 24, 2012 /PRNewswire/ -- Pepsi MAX announced today an exciting partnership with Cleveland Cavaliers' star point guard Kyrie Irving through the 2012-2013 season.  Pepsi MAX plans for Kyrie include branded videos, extensive social media integration, retail activation, and more.  

"After the success of Kyrie's video in our Pepsi MAX for Life promotion [see video below], we are excited to formalize and extend our partnership with him," says Lou Arbetter, Director on the Pepsi... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Dancing With The Stars Pro Maksim Chmerkovskiy & Propel Zero Host Just Dance Event On April 29 ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Dancing-With-The-Stars-Pro-Maksim-Chmerkovskiy--Propel-Zero-Host-Just-Dance-Even04242012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Dancing-With-The-Stars-Pro-Maksim-Chmerkovskiy--Propel-Zero-Host-Just-Dance-Even04242012.html</guid>
                    <pubDate>Tue, 24 Apr 2012 08:00:00 GMT</pubDate>
                    <description><![CDATA[ 
 

 
 
PURCHASE, N.Y., April 24, 2012 /PRNewswire/ -- On April 29, Dancing With the Stars performer Maksim Chmerkovskiy will host the Propel Zero Just Dance Off, a live tournament using the popular Ubisoft game Just Dance 3. 

The tournament, held at the historic El Capitan Theater in the heart of Hollywood, and home of Jimmy Kimmel Live!, is open to the public. Fans of Maksim Chmerkovskiy and Propel Zero are invited to attend this complimentary, family-friendly event from 2 to 5 p.m. Dance... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Starting Today Family Dollar to Carry PepsiCo Beverage Lineup ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Starting-Today-Family-Dollar-to-Carry-PepsiCo-Beverage-Lineup04162012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Starting-Today-Family-Dollar-to-Carry-PepsiCo-Beverage-Lineup04162012.html</guid>
                    <pubDate>Mon, 16 Apr 2012 08:00:00 GMT</pubDate>
                    <description><![CDATA[ MATTHEWS, N.C., April 16, 2012 /PRNewswire/ -- Family Dollar Stores, Inc. (NYSE: FDO) today announced it has agreed in terms to a multi-year partnership with PepsiCo, Inc. (NYSE: PEP) to sell its beverages in its 7,100 stores across 45 states. This multi-year partnership provides Family Dollar customers with more beverage choices, while expanding the retailer's base of national brands.  

"At Family Dollar, our goal is to provide our customers with choice, value and convenience," said Michael... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Mountain Dew and Friends Declare "This is How We DEW" ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Mountain-Dew-and-Friends-Declare-This-is-How-We-DEW04162012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Mountain-Dew-and-Friends-Declare-This-is-How-We-DEW04162012.html</guid>
                    <pubDate>Mon, 16 Apr 2012 00:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., April 16, 2012 /PRNewswire/ --&nbsp;Mountain Dew (DEW) today announced the launch of a new creative campaign that enlists famous members of the DEW family to show the world what it means to "DEW you."







&nbsp;
The campaign features seven Mountain Dew family members &ndash; music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis &ndash; and introduces the... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Propel Zero & Maksim Chmerkovskiy Team Up to Host a Facebook Photo Contest Culminating in a Live Dance-off Event ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Propel-Zero--Maksim-Chmerkovskiy-Team-Up-to-Host-a-Facebook-Photo-Contest-Culmin04102012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Propel-Zero--Maksim-Chmerkovskiy-Team-Up-to-Host-a-Facebook-Photo-Contest-Culmin04102012.html</guid>
                    <pubDate>Tue, 10 Apr 2012 08:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., April 10, 2012 /PRNewswire/ -- Propel Zero announced today a Facebook contest inviting fans to upload a photo of their best dance moves for the chance to dance on-stage with Dancing With the Stars pro Maksim Chmerkovskiy at a live event on April 29.

The Propel Zero Just Dance Off, a live tournament using the popular Ubisoft game Just Dance 3, will be held at the historic El Capitan Theater, the home of Jimmy Kimmel Live!, located in the heart of Hollywood, Calif. The Facebook... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Sierra Mist Natural and Food Network Chef Aaron Sanchez Team Up To Celebrate the Family Meal ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Sierra-Mist-Natural-and-Food-Network-Chef-Aaron-Sanchez-Team-Up-To-Celebrate-the04092012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Sierra-Mist-Natural-and-Food-Network-Chef-Aaron-Sanchez-Team-Up-To-Celebrate-the04092012.html</guid>
                    <pubDate>Mon, 09 Apr 2012 09:28:40 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., April 9, 2012 /PRNewswire/ -- Holidays don't have to be the only time families get together to share a meal and create lasting memories. We all know the benefits of family time – tighter bonds, better communication and memorable traditions, and recent studies confirm all the positive effect of family time, especially in children.
To view the multimedia assets associated with this release, please visit:... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Actress Eva Longoria Serves Up First Sips of New Pepsi NEXT in New York, Turns New Yorkers Into Believers ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Actress-Eva-Longoria-Serves-Up-First-Sips-of-New-Pepsi-NEXT-in-New-York-Turns-Ne04062012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Actress-Eva-Longoria-Serves-Up-First-Sips-of-New-Pepsi-NEXT-in-New-York-Turns-Ne04062012.html</guid>
                    <pubDate>Fri, 06 Apr 2012 15:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., April 6, 2012 /PRNewswire/ -- Today actress and star of the hit TV show Desperate Housewives Eva Longoria surprised lucky New Yorkers with a first taste of new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola.  To continue fueling the "Drink it to Believe it" excitement, actress and star of Mission Impossible: Ghost Protocol Paula Patton will bring Pepsi NEXT to Los Angeles fans on Monday, April 9th at The Grove at 1:30 PM PDT.

To view... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Brisk® Iced Tea Unveils One-Liter Bottle, Featuring Star Wars™ Characters R2-D2 and C-3PO, With Tag to Unlock Exclusive Content for New "Kinect™ Star Wars" Game ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Brisk-Iced-Tea-Unveils-One-Liter-Bottle-Featuring-Star-Wars-Characters-R2-D2-and04042012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Brisk-Iced-Tea-Unveils-One-Liter-Bottle-Featuring-Star-Wars-Characters-R2-D2-and04042012.html</guid>
                    <pubDate>Wed, 04 Apr 2012 11:41:34 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., April 4, 2012 /PRNewswire/ -- Brisk® Iced Tea invites fans to taste "The Force" as it unveils a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox game. The special M-Tag on the label will allow gamers to unlock an exclusive Anakin Podracer experience in the new "Kinect™ Star Wars™" game, available now, along with the Limited Edition "Kinect Star Wars" Xbox 360 bundle. 

(Photo:... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi NEXT Unveils First "Internet Taste Test" to Inspire Cola Lovers to "Drink It to Believe It" ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-NEXT-Unveils-First-Internet-Taste-Test-to-Inspire-Cola-Lovers-to-Drink-It-04032012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-NEXT-Unveils-First-Internet-Taste-Test-to-Inspire-Cola-Lovers-to-Drink-It-04032012.html</guid>
                    <pubDate>Tue, 03 Apr 2012 00:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., April 3, 2012 /PRNewswire/ --&nbsp;Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world's first "Internet Taste Test", a digital incarnation of the product's premise, "Drink it to Believe it."&nbsp; Focused on driving consumer trial and brand engagement, the Pepsi NEXT marketing campaign encourages consumers to take their first sip of the game changing cola, whether it's across 800 Walmart Supercenters or more than 40 cities... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Next Gives America a Taste of the 'Unbelievable' ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Next-Gives-America-a-Taste-of-the-Unbelievable03132012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Next-Gives-America-a-Taste-of-the-Unbelievable03132012.html</guid>
                    <pubDate>Tue, 13 Mar 2012 00:00:00 GMT</pubDate>
                    <description><![CDATA[ -- Campaign for New Pepsi NEXT Invites Consumers to &lsquo;Drink it to Believe it&rsquo; --
&nbsp;
PURCHASE, NY, March 13, 2012 &ndash; Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
To view the multimedia assets associated with this release, please click http://www.multivu.com/mnr/54979-pepsi-next.
&nbsp;&ldquo;We&rsquo;re on a... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[Pepsi Cola Company]]></category>
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                    <title><![CDATA[ Lipton® Taps Grammy Award-winning Trio Lady Antebellum to Own the "Drink Positive" Spirit with Refreshing New Campaign ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Lipton-Taps-Grammy-Award-winning-Trio-Lady-Antebellum-to-Own-the-Drink-Positive-03012012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Lipton-Taps-Grammy-Award-winning-Trio-Lady-Antebellum-to-Own-the-Drink-Positive-03012012.html</guid>
                    <pubDate>Thu, 01 Mar 2012 12:35:08 GMT</pubDate>
                    <description><![CDATA[ 
 
 
 
 
PURCHASE, N.Y., March 1, 2012 /PRNewswire/ -- Lipton, the largest tea brand in the U.S., today kicks off the brand's most comprehensive marketing initiative to-date with the announcement of an exciting partnership with Grammy Award-winning trio Lady Antebellum. Lipton and Lady Antebellum together will bring inspiring music, refreshing tea and entertaining content to fans across the country in support of new Lipton Tea & Honey iced tea mixes and Lipton 100% Natural ready-to-drink... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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