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        <title>PepsiCo - Pepsi-Cola Press Releases</title>
        <link>http://www.pepsico.com/</link>
        <language>en-us</language>
        
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                    <title><![CDATA[ Manzanita Sol® Introduces "Haz Lo Diferente™," Inviting Everyone to "Do What's Different" ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Manzanita-Sol-Introduces-Haz-Lo-Diferente-Inviting-Everyone-to-Do-Whats-Differen05162013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Manzanita-Sol-Introduces-Haz-Lo-Diferente-Inviting-Everyone-to-Do-Whats-Differen05162013.html</guid>
                    <pubDate>Thu, 16 May 2013 13:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., May 16, 2013 /PRNewswire/ -- Manzanita Sol today unveiled its new "Haz Lo Diferente" campaign, inviting consumers to embrace their own uniqueness and "Do What's Different."  In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol. 

(Photo: http://photos.prnewswire.com/prnh/20130516/LA15370-a) 

(Logo: http://photos.prnewswire.com/prnh/20130516/LA15370LOGO-b)... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Mountain Dew® Green Label Platform Evolves Through Partnership with Complex Media ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Mountain-Dew-Green-Label-Platform-Evolves-Through-Partnership-with-Complex-Media04292013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Mountain-Dew-Green-Label-Platform-Evolves-Through-Partnership-with-Complex-Media04292013.html</guid>
                    <pubDate>Mon, 29 Apr 2013 13:35:00 GMT</pubDate>
                    <description><![CDATA[ 

 
 
 
 
NEW YORK and PURCHASE, N.Y., April 29, 2013 /PRNewswire/ -- Mountain Dew® and Complex Media today announced a partnership that supports the evolution of the beverage brand's legacy programs - Green Label Sound, Green Label Art and Green Label Exclusives – with the launch of  www.Green-Label.com, a new digital destination with a focused mission to cover the voices and stories of today's youth culture.

Green Label will tap established and up-and-coming voices, as well as an independent... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ SoBe® Invites Fans to Explore New Worlds of Flavor Across the Country ]]></title>
                    <link>http://www.pepsico.com/PressRelease/SoBe-Invites-Fans-to-Explore-New-Worlds-of-Flavor-Across-the-Country04252013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/SoBe-Invites-Fans-to-Explore-New-Worlds-of-Flavor-Across-the-Country04252013.html</guid>
                    <pubDate>Thu, 25 Apr 2013 13:07:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., April 25, 2013 /PRNewswire/ -- SoBe® invites fans to explore its latest campaign, "SoBe 3D Worlds of Flavor," with internationally renowned 3D street artist, Tracy Lee Stum. Starting today in Phoenix, Ariz. in the Legends Entertainment District at Chase Field, Stum will create a series of interactive 3D street art installations inspired by the places that SoBe drink ingredients call home. From the South Pacific to the Mediterranean Sea, the brand's unique ingredients and flavor... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Welcomes Latin GRAMMY® Award Winning Best New Artist 3BallMTY to the Pepsi Music Family ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Welcomes-Latin-GRAMMY-Award-Winning-Best-New-Artist-3BallMTY-to-the-Pepsi-04252013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Welcomes-Latin-GRAMMY-Award-Winning-Best-New-Artist-3BallMTY-to-the-Pepsi-04252013.html</guid>
                    <pubDate>Thu, 25 Apr 2013 13:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., April 25, 2013 /PRNewswire/ -- Pepsi introduces its newest member of the Pepsi music family, Latin inspired tribal house music DJs, 3Ball Monterey (3BallMTY), with a year-long, multi-faceted partnership. The partnership marks the first time Pepsi has launched a campaign across the Americas, a part of its new global strategy, which kicked-off this week during the 2013 Billboard Latin Music Conference and Awards show set to air tonight.

(Photo:... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Pure Leaf™ Iced Tea Unveils The 'Perfect Pairings' Campaign With Food Network's Ted Allen ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pure-Leaf-Iced-Tea-Unveils-The-Perfect-Pairings-Campaign-With-Food-Networks-Ted-04242013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pure-Leaf-Iced-Tea-Unveils-The-Perfect-Pairings-Campaign-With-Food-Networks-Ted-04242013.html</guid>
                    <pubDate>Wed, 24 Apr 2013 13:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., April 24, 2013 /PRNewswire/ -- Pure Leaf™ Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new 'Perfect Pairings' campaign with Food Network's Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand's latest flavor innovation, a Not Too Sweet line of ready-to-drink iced tea. The Not Too Sweet line-up includes two new flavors – Not Too Sweet Peach Tea and Not... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Actor William Levy Seduces Taste Buds Across America To Try Pepsi NEXT® ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Actor-William-Levy-Seduces-Taste-Buds-Across-America-To-Try-Pepsi-NEXT04222013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Actor-William-Levy-Seduces-Taste-Buds-Across-America-To-Try-Pepsi-NEXT04222013.html</guid>
                    <pubDate>Mon, 22 Apr 2013 12:03:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., April 22, 2013 /PRNewswire/ -- What works up a thirst more than one William Levy? Try six!  The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the "Wheel of Levy," the brand's latest mission to get America to Drink it to Believe it.  The actor flexes his acting muscles to showcase six versatile personas in hot pursuit of one united goal – to get America to try a Pepsi NEXT – for free.   

To view the... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Frank Thomas, Reggie Jackson, Mike Schmidt, Johnny Bench And Other MLB Legends Take The Field May 18 In Rochester, NY ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Frank-Thomas-Reggie-Jackson-Mike-Schmidt-Johnny-Bench-And-Other-MLB-Legends-Take04092013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Frank-Thomas-Reggie-Jackson-Mike-Schmidt-Johnny-Bench-And-Other-MLB-Legends-Take04092013.html</guid>
                    <pubDate>Tue, 09 Apr 2013 13:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., April 9, 2013 /PRNewswire/ -- For the second year, Pepsi MAX will host the largest gathering of MLB legends at the 2013 Pepsi MAX MLB Field of Dreams Game. This year's game will take place in Rochester, NY on Saturday, May 18 at Frontier Field, featuring an AL vs. NL match-up with MLB legends and the consumer winners from the Pepsi MAX MLB Field of Dreams promotion. 

The MLB greats taking the field representing the American League include: Wade Boggs, Rickey Henderson, Reggie... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ GET. BEYONCE. NOW. ]]></title>
                    <link>http://www.pepsico.com/PressRelease/GET-BEYONCE-NOW04042013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/GET-BEYONCE-NOW04042013.html</guid>
                    <pubDate>Thu, 04 Apr 2013 13:00:00 GMT</pubDate>
                    <description><![CDATA[ 
WHITE PLAINS, N.Y., April 4, 2013 /PRNewswire/ -- Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign unveiled today. The creative collaboration, mutually developed by Beyonce and Pepsi as part of the previously announced global partnership, will debut at 9:00am EDT/2:00pm GMT in a special digital premiere on www.youtube.com/pepsi, followed by airings in more than 70 countries worldwide beginning on... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Launches First New Bottle In 16 Years ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Launches-First-New-Bottle-In-16-Years03232013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Launches-First-New-Bottle-In-16-Years03232013.html</guid>
                    <pubDate>Sat, 23 Mar 2013 14:48:00 GMT</pubDate>
                    <description><![CDATA[ 

 
 
 
 
PURCHASE, N.Y., March 23, 2013 /PRNewswire/ -- Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996.  A visual expression of the brand's Excitement of Now positioning, the bottle is rolling out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with full conversion taking a few years.  

(Photo: ... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ PepsiCo, PBV and Honickman Prepare to Drive Local Growth, Agree to Swap Bottling Franchises in New York, North Carolina, Idaho and Vermont ]]></title>
                    <link>http://www.pepsico.com/PressRelease/PepsiCo-PBV-and-Honickman-Prepare-to-Drive-Local-Growth-Agree-to-Swap-Bottling-F03202013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/PepsiCo-PBV-and-Honickman-Prepare-to-Drive-Local-Growth-Agree-to-Swap-Bottling-F03202013.html</guid>
                    <pubDate>Wed, 20 Mar 2013 13:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., RALEIGH, N.C., and PENNSAUKEN, N.J., March 20, 2013 /PRNewswire/ -- Seeking to drive growth locally, PepsiCo and two of its leading independent bottlers – Pepsi Bottling Ventures LLC (PBV) and the Honickman Group's Pepsi-Cola Bottling Company of New York (PCNY) – today announced their intent to transfer certain franchise ownerships in New York, North Carolina, Idaho and Vermont.

PepsiCo has agreed in principle to swap five counties of its company-owned North Carolina territory... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ New Tostitos Artisan Recipes Grilled Red Pepper And Tomato Salsa Flavored Tortilla Chips Bring Adventure To Snacking ]]></title>
                    <link>http://www.pepsico.com/PressRelease/New-Tostitos-Artisan-Recipes-Grilled-Red-Pepper-And-Tomato-Salsa-Flavored-Tortil02212013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/New-Tostitos-Artisan-Recipes-Grilled-Red-Pepper-And-Tomato-Salsa-Flavored-Tortil02212013.html</guid>
                    <pubDate>Thu, 21 Feb 2013 12:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, Feb. 21, 2013 /PRNewswire/ -- According to a recent study, the desire for new flavors and food styles is about adventure and experience as much as it is about actual taste[1]. Today's launch of Tostitos Artisan Recipes Grilled Red Pepper and Tomato Salsa flavored tortilla chips highlights that desire. The fifth and latest flavor in the Tostitos Artisan Recipes line from PepsiCo's Frito-Lay division, the new chip draws inspiration from the layered flavors of a rich Mexican mole... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Discover An Entirely New Way To Do Mornings With Kickstart, An Entirely New Beverage From Mountain Dew® ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Discover-An-Entirely-New-Way-To-Do-Mornings-With-Kickstart-An-Entirely-New-Bever02112013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Discover-An-Entirely-New-Way-To-Do-Mornings-With-Kickstart-An-Entirely-New-Bever02112013.html</guid>
                    <pubDate>Mon, 11 Feb 2013 12:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., Feb. 11, 2013 /PRNewswire/ -- Dawn breaks this morning on Kickstart, an entirely new sparkling juice beverage from Mountain Dew®. Whether it's catching the first waves at sunrise, managing bumper to bumper traffic on the way to the office or hitting fresh powder on the slopes at first light, new Kickstart by Mountain Dew offers a refreshing and energizing take on your morning routine.

Available in two bold flavors, Orange Citrus and Fruit Punch, and only 80-calories per 16 oz.... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Unveils First-Ever Crowd-Sourced Super Bowl Halftime Show Intro Featuring Hundreds of Real Fans ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Unveils-First-Ever-Crowd-Sourced-Super-Bowl-Halftime-Show-Intro-Featuring-02042013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Unveils-First-Ever-Crowd-Sourced-Super-Bowl-Halftime-Show-Intro-Featuring-02042013.html</guid>
                    <pubDate>Mon, 04 Feb 2013 03:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., Feb. 3, 2013 /PRNewswire/ -- Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called "object replacement animation."  The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted over the past 4 weeks.  The video, which aired on CBS tonight in front of... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Announces Super Bowl Activations In New Orleans ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Announces-Super-Bowl-Activations-In-New-Orleans01312013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Announces-Super-Bowl-Activations-In-New-Orleans01312013.html</guid>
                    <pubDate>Thu, 31 Jan 2013 20:30:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., Jan. 31, 2013 /PRNewswire/ -- Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations taking place in New Orleans during the week of The Big Game. 

As the "Official Soft Drink of the NFL," Pepsi will be highly visible at a number of Super Bowl XLVII activities from January 30 – February 3 in New Orleans including:


The Pepsi Footprint at The NFL Experience Driven by GMC 
PepsiCo Pre-Super Bowl... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Mountain Dew® And Brantley Gilbert Bring Rebel Country To The DEW Nation ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Mountain-Dew-And-Brantley-Gilbert-Bring-Rebel-Country-To-The-DEW-Nation01302013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Mountain-Dew-And-Brantley-Gilbert-Bring-Rebel-Country-To-The-DEW-Nation01302013.html</guid>
                    <pubDate>Wed, 30 Jan 2013 15:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., Jan. 30, 2013 /PRNewswire/ -- Today, Mountain Dew taps into its southern roots and welcomes one of country music's hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the brand's Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter's high-energy live shows and authentic lyrics.

BRANTLEY GILBERT PHOTO - FOR MEDIA ONLY: https://bmlg.box.com/s/af3ca1e18bab29e70e1f (Photo Credit: Justin Nolan... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Elevates The "Best New Artist" Category ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Elevates-The-Best-New-Artist-Category01242013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Elevates-The-Best-New-Artist-Category01242013.html</guid>
                    <pubDate>Thu, 24 Jan 2013 17:45:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ -- Pepsi will elevate "Best New Artist" category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMY®s. 

In addition to serving as the presenter of the "Best New Artist" category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy® and VEVO, has unveiled an exclusive "Best New Artist" video series, featuring a behind the scenes in depth look at this... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Lipton® Iced Tea And "Dance Central 3®" Kick Off The New Year With 'Game On,' A Nationwide Sweepstakes To Get Fans On Their Feet ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Lipton-Iced-Tea-And-Dance-Central-3-Kick-Off-The-New-Year-With-Game-On-A-Nationw01142013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Lipton-Iced-Tea-And-Dance-Central-3-Kick-Off-The-New-Year-With-Game-On-A-Nationw01142013.html</guid>
                    <pubDate>Mon, 14 Jan 2013 15:16:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., Jan. 14, 2013 /PRNewswire-USNewswire/ -- Lipton® Iced Tea announced today, 'Game On,' a nationwide sweepstakes with "Dance Central 3®" only available on Kinect for Xbox 360, to get consumers on their feet and dancing. From now through April 30, consumers can pick up specially marked bottles of ready-to-drink Lipton Iced Tea and visit www.GameOnPromo.com to see if they have won instant prizes, and are automatically entered for a chance to win one of four ultimate entertainment... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Aquafina® and "Project Runway" Call on Fans to Select 'Pure Challenge' Design Finalists ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Aquafina-and-Project-Runway-Call-on-Fans-to-Select-Pure-Challenge-Design-Finalis01112013.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Aquafina-and-Project-Runway-Call-on-Fans-to-Select-Pure-Challenge-Design-Finalis01112013.html</guid>
                    <pubDate>Fri, 11 Jan 2013 13:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., Jan. 11, 2013 /PRNewswire/ -- Today through January 20, 2013, consumers can vote for their favorite Aquafina-inspired design submitted as part of the Aquafina 'Pure Challenge' at Facebook.com/Aquafina and be entered for a chance to win a trip to the "Project Runway" Season 11 finale.  Narrowed down from the pool of design submissions gathered over the past month, the four designers who receive the most votes will compete in a one-hour, live design competition in New York City... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi Super Bowl XLVII Halftime Show Introduction Video Draws Thousands of Submissions for Consideration in Just Two Days ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-Super-Bowl-XLVII-Halftime-Show-Introduction-Video-Draws-Thousands-of-Submi12312012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-Super-Bowl-XLVII-Halftime-Show-Introduction-Video-Draws-Thousands-of-Submi12312012.html</guid>
                    <pubDate>Mon, 31 Dec 2012 13:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., Dec. 31, 2012 /PRNewswire/ -- Pepsi has received thousands of fan photos as part of its latest promotion, which will feature hundreds of the crowd-sourced images in a unique, on-air video introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show.

The program, which started on Saturday, encourages fans to submit photos of specific "poses" in hopes of being selected for a chance of a lifetime -- being included with hundreds of other fans in a video... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi and Beyonce Invite Fans to Help Kick Off the Pepsi Super Bowl XLVII Halftime Show ]]></title>
                    <link>http://www.pepsico.com/PressRelease/Pepsi-and-Beyonce-Invite-Fans-to-Help-Kick-Off-the-Pepsi-Super-Bowl-XLVII-Halfti12282012.html</link>
                    <guid>http://www.pepsico.com/PressRelease/Pepsi-and-Beyonce-Invite-Fans-to-Help-Kick-Off-the-Pepsi-Super-Bowl-XLVII-Halfti12282012.html</guid>
                    <pubDate>Fri, 28 Dec 2012 14:52:00 GMT</pubDate>
                    <description><![CDATA[ 
PURCHASE, N.Y., Dec. 28, 2012 /PRNewswire/ -- Pepsi and Beyonce are inviting fans to help make this year's Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever.  Beginning on Saturday, December 29th, fans are encouraged to submit photos of specific "poses" in hopes of being selected for a chance of a lifetime – to appear in an on-air introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show. 

(Photo:... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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