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        <title>PepsiCo - Inside Scoop   </title>
        <link>http://www.pepsico.com/</link>
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                    <title><![CDATA[ Pepsi and Mountain Dew kick off an 'Iconic Summer' in the US with prizes and exclusive fan experiences ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Pepsi-and-Mountain-Dew-kick-off-an-Iconic-Summer-in-the-US-with-prizes-and-exclu05202013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Pepsi-and-Mountain-Dew-kick-off-an-Iconic-Summer-in-the-US-with-prizes-and-exclu05202013.html ]]></guid>
                    <pubDate><![CDATA[ Mon, 20 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Pepsi and Mountain Dew kick off an Iconic Summer with prizes and exclusive fan experiences ]]></description>
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                    <title><![CDATA[ Pepsi and Mountain Dew kick off an 'Iconic Summer' in the US with prizes and exclusive fan experiences ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Pepsi-and-Mountain-Dew-kick-off-an-Iconic-Summer-in-the-US-with-prizes-and-exclu05202013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Pepsi-and-Mountain-Dew-kick-off-an-Iconic-Summer-in-the-US-with-prizes-and-exclu05202013.html ]]></guid>
                    <pubDate><![CDATA[ Mon, 20 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Pepsi and Mountain Dew kick off an Iconic Summer with prizes and exclusive fan experiences ]]></description>
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                    <title><![CDATA[ Pepsi and Mountain Dew kick off an 'Iconic Summer' in the US with prizes and exclusive fan experiences ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Pepsi-and-Mountain-Dew-kick-off-an-Iconic-Summer-in-the-US-with-prizes-and-exclu05202013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Pepsi-and-Mountain-Dew-kick-off-an-Iconic-Summer-in-the-US-with-prizes-and-exclu05202013.html ]]></guid>
                    <pubDate><![CDATA[ Mon, 20 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Pepsi and Mountain Dew kick off an Iconic Summer with prizes and exclusive fan experiences ]]></description>
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                    <title><![CDATA[ PepsiCo named to list of Best Companies for Multicultural Women for seventh straight year ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/PepsiCo-named-to-list-of-Best-Companies-for-Multicultural-Women-for-seventh-stra05172013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/PepsiCo-named-to-list-of-Best-Companies-for-Multicultural-Women-for-seventh-stra05172013.html ]]></guid>
                    <pubDate><![CDATA[ Fri, 17 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Working Mother magazine has named PepsiCo among the&nbsp;2013 Best Companies for Multicultural Women&nbsp;for the seventh consecutive year. The annual ranking celebrates U.S. employers for their practices and programs that encourage the hiring and ad ]]></description>
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                    <title><![CDATA[ Starbucks Doubleshot launches surfing-focused 'Art of the Craft' video series ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Starbucks-Doubleshot-launches-surfing-focused-Art-of-the-Craft-video-series05172013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Starbucks-Doubleshot-launches-surfing-focused-Art-of-the-Craft-video-series05172013.html ]]></guid>
                    <pubDate><![CDATA[ Fri, 17 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ This month, Starbucks Doubleshot Espresso partnered with two of the most premium up-and-coming surfboard craftsmen in California, Josh Oldenburg and Martijn Stiphout, for &ldquo;Art of the Craft&rdquo; -- a three-part branded video series ]]></description>
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                    <title><![CDATA[ PepsiCo named to list of Best Companies for Multicultural Women for seventh straight year ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/PepsiCo-named-to-list-of-Best-Companies-for-Multicultural-Women-for-seventh-stra05172013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/PepsiCo-named-to-list-of-Best-Companies-for-Multicultural-Women-for-seventh-stra05172013.html ]]></guid>
                    <pubDate><![CDATA[ Fri, 17 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Working Mother magazine has named PepsiCo among the&nbsp;2013 Best Companies for Multicultural Women&nbsp;for the seventh consecutive year. The annual ranking celebrates U.S. employers for their practices and programs that encourage the hiring and ad ]]></description>
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                    <title><![CDATA[ Starbucks Doubleshot launches surfing-focused 'Art of the Craft' video series ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Starbucks-Doubleshot-launches-surfing-focused-Art-of-the-Craft-video-series05172013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Starbucks-Doubleshot-launches-surfing-focused-Art-of-the-Craft-video-series05172013.html ]]></guid>
                    <pubDate><![CDATA[ Fri, 17 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Starbucks Doubleshot launches surfing-focused 'Art of the Craft' video series ]]></description>
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                    <title><![CDATA[ Starbucks Doubleshot launches surfing-focused 'Art of the Craft' video series ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Starbucks-Doubleshot-launches-surfing-focused-Art-of-the-Craft-video-series05172013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Starbucks-Doubleshot-launches-surfing-focused-Art-of-the-Craft-video-series05172013.html ]]></guid>
                    <pubDate><![CDATA[ Fri, 17 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Starbucks Doubleshot launches surfing-focused 'Art of the Craft' video series ]]></description>
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                    <title><![CDATA[ Manzanita Sol unveils new campaign, 'Haz Lo Diferente,' in the U.S., adding two new flavors to current lineup ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Manzanita-Sol-unveils-new-campaign-Haz-Lo-Diferente-in-the-US-adding-two-new-fla05162013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Manzanita-Sol-unveils-new-campaign-Haz-Lo-Diferente-in-the-US-adding-two-new-fla05162013.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 16 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Manzanita Sol unveils new campaign, 'Haz Lo Diferente,' adds two new flavors to current lineup ]]></description>
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                    <title><![CDATA[ Manzanita Sol unveils US campaign, 'Haz Lo Diferente,' adding two new flavors to current lineup ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Manzanita-Sol-unveils-US-campaign-Haz-Lo-Diferente-adding-two-new-flavors-to-cur05162013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Manzanita-Sol-unveils-US-campaign-Haz-Lo-Diferente-adding-two-new-flavors-to-cur05162013.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 16 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Manzanita Sol unveils new campaign, 'Haz Lo Diferente,' adds two new flavors to current lineup ]]></description>
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                    <title><![CDATA[ Manzanita Sol unveils new campaign, 'Haz Lo Diferente,' in the US, adding two new flavors to current lineup ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Manzanita-Sol-unveils-new-campaign-Haz-Lo-Diferente-in-the-US-adding-two-new-fla05162013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Manzanita-Sol-unveils-new-campaign-Haz-Lo-Diferente-in-the-US-adding-two-new-fla05162013.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 16 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Manzanita Sol unveils new campaign, 'Haz Lo Diferente,' adds two new flavors to current lineup ]]></description>
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                    <title><![CDATA[ Cracker Jack'D officially kicks off national marketing campaign with New York City sampling event ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Cracker-JackD-officially-kicks-off-national-marketing-campaign-with-New-York-Cit05152013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Cracker-JackD-officially-kicks-off-national-marketing-campaign-with-New-York-Cit05152013.html ]]></guid>
                    <pubDate><![CDATA[ Wed, 15 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Frito-Lay today&nbsp;kicked off its national marketing efforts in support of Cracker Jack'D snacks -- a flavorful product line-up &nbsp;designed to tackle hunger in between meals -- which was unveiled earlier this year. ]]></description>
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                    <title><![CDATA[ Cracker Jack'D officially kicks off US marketing campaign ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Cracker-JackD-officially-kicks-off-US-marketing-campaign05152013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Cracker-JackD-officially-kicks-off-US-marketing-campaign05152013.html ]]></guid>
                    <pubDate><![CDATA[ Wed, 15 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Frito-Lay today&nbsp;kicked off its national marketing efforts in support of Cracker Jack'D snacks -- a flavorful product line-up &nbsp;designed to tackle hunger in between meals -- which was unveiled earlier this year. ]]></description>
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                    <title><![CDATA[ Frito-Lay, Pepsi team up for unprecedented sampling event at Kroger stores in the U.S. ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Frito-Lay-Pepsi-team-up-for-unprecedented-sampling-event-at-Kroger-stores-in-the05142013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Frito-Lay-Pepsi-team-up-for-unprecedented-sampling-event-at-Kroger-stores-in-the05142013.html ]]></guid>
                    <pubDate><![CDATA[ Tue, 14 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ On Friday, May 17, Frito-Lay and Pepsi will team up for a &quot;Free For All&quot; sampling event at Kroger stores across the U.S. Together, more than 2.9 million samples of Cheetos Mix-Ups, Doritos Locos Tacos chips and Pepsi Next will be given away. ]]></description>
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                    <title><![CDATA[ Pepsi, Frito-Lay team up for unprecedented sampling event at Kroger stores in the U.S. ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Pepsi-Frito-Lay-team-up-for-unprecedented-sampling-event-at-Kroger-stores-in-the05142013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Pepsi-Frito-Lay-team-up-for-unprecedented-sampling-event-at-Kroger-stores-in-the05142013.html ]]></guid>
                    <pubDate><![CDATA[ Tue, 14 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Pepsi, Frito-Lay team up for unprecedented sampling event at Kroger stores in the U.S. ]]></description>
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                    <title><![CDATA[ Congressman Sean Patrick Maloney meets with employees at Somers, N.Y. location ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Congressman-Sean-Patrick-Maloney-meets-with-employees-at-Somers-NY-location05142013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Congressman-Sean-Patrick-Maloney-meets-with-employees-at-Somers-NY-location05142013.html ]]></guid>
                    <pubDate><![CDATA[ Tue, 14 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Congressman Sean Patrick Maloney meets with employees at Somers, N.Y. location ]]></description>
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                    <title><![CDATA[ Pepsi, Frito-Lay team up for unprecedented sampling event at Kroger stores in the U.S. ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Pepsi-Frito-Lay-team-up-for-unprecedented-sampling-event-at-Kroger-stores-in-the05142013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Pepsi-Frito-Lay-team-up-for-unprecedented-sampling-event-at-Kroger-stores-in-the05142013.html ]]></guid>
                    <pubDate><![CDATA[ Tue, 14 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Pepsi, Frito-Lay team up for unprecedented sampling event at Kroger stores in the U.S. ]]></description>
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                    <title><![CDATA[ Gatorade launches Strawberry Lemonade flavor exclusively at U.S. 7-Eleven stores this summer ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Gatorade-launches-Strawberry-Lemonade-flavor-exclusively-at-US-7-Eleven-stores-t05132013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Gatorade-launches-Strawberry-Lemonade-flavor-exclusively-at-US-7-Eleven-stores-t05132013.html ]]></guid>
                    <pubDate><![CDATA[ Mon, 13 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Gatorade launches Strawberry Lemonade flavor exclusively at U.S. 7-Eleven stores this summer ]]></description>
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                    <title><![CDATA[ Gatorade launches Strawberry Lemonade flavor exclusively at US 7-Eleven convenience stores this summer ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/Gatorade-launches-Strawberry-Lemonade-flavor-exclusively-at-US-7-Eleven-convenie05132013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/Gatorade-launches-Strawberry-Lemonade-flavor-exclusively-at-US-7-Eleven-convenie05132013.html ]]></guid>
                    <pubDate><![CDATA[ Mon, 13 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Gatorade launches Strawberry Lemonade flavor exclusively at U.S. 7-Eleven convenience stores this summer ]]></description>
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                    <title><![CDATA[ SunChips teams up with Susan G. Komen to raise breast cancer awareness; will donate $200,000 to organization ]]></title>
                    <link><![CDATA[ http://www.pepsico.com/Story/SunChips-teams-up-with-Susan-G-Komen-to-raise-breast-cancer-awareness-will-donat05082013.html ]]></link>
                    <guid><![CDATA[ http://www.pepsico.com/Story/SunChips-teams-up-with-Susan-G-Komen-to-raise-breast-cancer-awareness-will-donat05082013.html ]]></guid>
                    <pubDate><![CDATA[ Wed, 08 May 2013 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ The SunChips brand today announced a partnership with Susan G. Komen to launch a new educational website and support Susan G. Komen Race for the Cure events across the country &ndash; all to educate women about breast cancer. ]]></description>
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