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AMP brings 'Big Energy' to 7-Eleven with Dale Jr. promotion

Tuesday, April 10, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

The new AMP Energy line-up will be a cornerstone of 7-Eleven's new Big Energy campaign this spring with an exclusive sweepstakes promotion inspired by NASCAR driver Dale Earnhardt, Jr.

The program runs through April and May, includes the complete re-launched AMP Energy line-up of Boost, Focus and Active varieties, and is featured at two-for-$3 pricing in 7-Elevens across the U.S. Point-of-sale materials featuring the promotion will also direct fans to visit the AMP Energy Facebook page or text "gear" to AMPUP to be entered to win prizes inspired by Dale Jr.

"We appreciate the support of AMP Energy, PepsiCo and Dale Jr. to help drive our Big Energy feature in April and May,” said Nancy Smith, vice president, Marketing - 7-Eleven. “The lever of joint planning and building of this program really highlights how strong the 7-Eleven/PepsiCo partnership is."

New Dale Jr.-inspired gear designed exclusively for this promotion, including hats, t-shirts, bags and hoodies, will be offered as prizing each week. For more information on the promotion and to see exclusive Dale Jr. video content, visit the Dale Jr. Sweeps tab on www.facebook.com/ampenergy.