And the Pepsi Super Bowl XLVIII Halftime Show performer is...
Grammy Award winner Bruno Mars will take the stage at the Pepsi Super Bowl XLVIII Halftime Show at MetLife Stadium on Feb. 2, 2014 in New Jersey.
For the second year in a row, Pepsi is sponsoring the Halftime Show, and will be unveiling special surprises and exciting news all season long to get fans ready for the most anticipated musical performance of the year.
The Halftime Show sponsorship is one more way that Pepsi is taking its partnership with the National Football League to a new level as part of its “Are You Fan Enough?” campaign, celebrating the fan passion that fuels the game.
Last year’s Halftime Show starring Beyoncé was watched by more than 110.5 million viewers in the U.S. While Queen Bey is a tough act to follow, Mars is up to the challenge, being a 14-time Grammy Award nominee and Grammy winner who has sold over 115 million singles worldwide.
Read the press release.