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Bluebird launches Quaker Snack Bite Minis

Tuesday, June 19, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

Bluebird Foods recently launched Quaker Snack Bite Minis -- puffed rice, wholegrain oats and cocoa combined in small, bite-sized pieces.

Available in two flavours -- Caramel Chocolate and Double Chocolate -- Snack Bite Minis come with eight mini cereal bars per pack. Each bar contains 25 percent wholegrain oats and has 25 percent less sugar when compared to the average sugar content of muesli bars in the Australia and New Zealand market.

The launch is being supported by ads in New Zealand's Healthy Food Guide magazine.

"Choosing a healthier, great tasting snack for our New Zealand consumers has become easier with the launch of these new Quaker products," said Gerard Smith, general manager - Bluebird Foods.