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Brisk Iced Tea enlists Darth Maul and Yoda for Star Wars promotion across U.S. and Canada

Wednesday, January 04, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

Brisk Iced Tea has joined forces with LucasFilms for a promotional campaign that encourages consumers in the U.S. and Canada to "Choose Your Side."

The campaign, which is tied to the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace," centers around a bold take on an improbable fight that could only happen in the universe of Brisk, delivered through an innovative mobile app, limited time packaging and the next generation stop-motion animation that Brisk made famous.

Starting today, Jan. 4, Brisk consumers can choose a side in the battle of "light side versus dark side" with Brisksaber, a groundbreaking mobile gaming app available for download from the Android and Apple marketplaces. Through an on-pack promotion called "Un Cap the App," the app allows fans to unlock new characters, vehicles and lightsabers for use in the game based on the nationwide redemption of codes found on specially marked packages of one-liter Brisk Iced Tea and juice drinks.

"The Brisksaber app allows us to continue to offer inventive content that truly engages our growing Brisk community," said Eric Fuller, brand director for Brisk. "We'll reward their loyalty to Brisk and their love of Star Wars by unveiling new content and features for the Brisksaber app."

A 30-second ad featuring a showdown between "Briskified" versions of iconic Star Wars characters Yoda and Darth Maul will debut during FOX TV's Animation Domination programming on Jan. 15 and also will be featured in movie theaters and online. Visit Facebook.com/Brisk to learn more.