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CNBC to feature PepsiCo in hour-long documentary, Nov. 10

Wednesday, November 09, 2011

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

On Thursday, Nov. 10 at 9 p.m. ET/8 p.m. CT, cable TV network CNBC will air an original documentary called “Pepsi’s Challenge,” during which correspondent Lester Holt will introduce viewers to PepsiCo’s culture of innovation, proud history and strategy for sustainable long-term growth.

In anticipation of the documentary premiere, employees will get a behind-the-scenes look at the 10-month process, during which a team at PepsiCo supported CNBC as it produced the documentary. Employees are encouraged to tune-in and take part in the LIVE tweet on Twitter during the airing. Follow @PepsiCo and hashtag #PEPcnbc for commentary.

Behind-the-scenes: Strategy for long-term growth; international growth prospects; recognizing high-performers

In May 2011, during an interview with Lester, PepsiCo Chairman and CEO Indra Nooyi articulated PepsiCo’s strategy for growth -- not just today, but for the future. Expressing a desire for all consumers to purchase PepsiCo products, she highlighted the company’s performance-oriented culture, saying, “If we lose that competitive spirit then we’ve lost our edge.”

Following that interview, CNBC traveled to India, an emerging market of critical importance to PepsiCo’s future growth, and where Pepsi outsells Coke by more than three to two. PepsiCo AMEA CEO Saad Abdul-Latif joined the CNBC crew in the rural town of Aurangabad to show how, through water conservation and community replenishment initiatives, PepsiCo India has achieved positive water balance in the country.

CNBC also captured festivities at global headquarters in Purchase, N.Y., for Ring of Honor. The crew shadowed one honoree, Pepsi Beverages Company sales rep Chad Sellers, to see firsthand how he drives performance by building relationships with customers and gaining new accounts.

Watch the CNBC promo video.