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Diet Pepsi gets ready for summer with stylish straw and custom vignette on Food Network's 'Chopped'

Monday, June 11, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

Last weekend, Diet Pepsi kicked off a multi-platform partnership with designer Jonathan Adler. In 960 Target stores across the U.S. and for a limited time only, consumers who buy two 12-or 8-packs of Diet Pepsi will receive a canister of Jonathan Adler-designed Diet Pepsi straws. As seen in the “Nothing Refreshes Like a Diet Pepsi” campaign, consumers can join in the fun of sipping Diet Pepsi with these unique straws.

Diet Pepsi also filmed a vignette, inspired by Food Network cooking competition show "Chopped," at the Food Network South Beach Wine and Food festival. The "Chopped Open Your Basket Challenge" featured four Miami chefs competing to develop a summer appetizer that paired well with Diet Pepsi. The custom vignette is set to air the week of June 18 on Food Network, specifically during the "Chopped" and "Restaurant Impossible" shows.