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Discover a new way to do mornings with Kickstart, an entirely new beverage from Mountain Dew

Monday, February 11, 2013

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

Mountain Dew introduces Kickstart, a sparkling juice beverage that combines the great taste of DEW with real fruit juice and just the right amount of kick to get the day started.

“Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,” said Greg Lyons, vice president, Marketing, Mountain Dew. “We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for.”   

Available in two flavors, Orange Citrus and Fruit Punch, Kickstart by Mountain Dew will be available in retail stores nationwide beginning Feb. 25. Visit Facebook.com/mountaindew for more information or join the conversation @mtn_dew #kickstartyourday.