Dear PepsiCo Associates,

Happy Chinese New Year (CNY)! Greetings from the PepsiCo Greater China Region (GCR) team to our fellow colleagues around the world.

In China, apart from typical rituals like fireworks, dumplings and red packets, the most significant ritual during CNY is also the simplest -- going home. More than 1.3 billion Chinese will be going home this CNY, at any cost. The key motivation is simply to reunite with parents, families and friends. However, a recent disconcerting trend for youth is that they no longer want to go home. A survey showed that around 70 percent of Chinese youth expressed hesitation toward going home. This insight became the inspiration of our 2012 CNY campaign, "Bring Happiness Home," which we are proud to share with you here.

"Bring Happiness Home" is PepsiCo GCR's first Power of One (PO1) campaign, smartly integrating our leading brands -- Pepsi-Cola, Lay's and Tropicana.

We found a commonality across the three brands that creates a 'WOW' synergy -- a Mandarin character which, coincidentally, all three brand names carry, that translates to 'happiness.' We designed an innovative approach where each brand tells its individual story and when put together, the pieces form an engaging, larger story. Adopting a new "mini-movie" format, we succeeded in enabling consumers to spread the word. Meanwhile, we refreshed the role of the traditional 30-second TV commercial to act as a movie teaser, highlighting strong synergies among the three brands while still celebrating individual brand truth.

Watch the PO1 mini-movie, Pepsi, Lay's and Tropicana TV ads at the MyPepsiCo.com Multimedia Library.

What really excites us is the enthusiastic consumer response we have seen spreading as a result of the campaign. In just two weeks the mini-movie has become China's No. 1 online video, obtaining a historical high viewership of more than 100 million views. In addition, the campaign also received endorsement from the Chinese government. The China Association of Social Workers praised the campaign for its meaningful social impact.

On behalf of our team, we hope that you, too, will enjoy this campaign.

Wishing you a year of happiness and prosperity,

The PepsiCo GCR team