This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.
This week marks 50 years since the Frito Co., founded by C.E. Doolin, and the H.W. Lay & Co., founded by Herman Lay, merged to form Frito-Lay, Inc. To commemorate this important milestone, here’s a look back at Frito-Lay North America’s (FLNA) history:
|Frito-Lay co-founders Elmer Doolin (L) and Herman Lay (R) transformed a small, fragmented part of the food business into the large and flourishing snack industry, offering exceptional service, innovation, leadership and quality that continue at Frito-Lay today.|
In 1945, the men’s paths crossed and they began a close business relationship. Dallas-based Frito Co. began selling Lay’s potato chips in the Southwest, and Atlanta-based Lay Co. sold Fritos in the Southeast.
In 1961, the Frito Co. and the H.W. Lay & Co. merged to form Frito-Lay, Inc, with the goal of creating a national reach for their snacks. Frito-Lay quickly became a growth leader, with strong sales and profits, new plants and more customers. Frito-Lay also became a pioneer in new kinds of packaging, advertising and manufacturing.
Then, in 1965, Frito-Lay merged with the Pepsi-Cola Co. to form PepsiCo. Fifty years after the merger of two snack companies that started as one-man operations, FLNA is the industry’s snack leader, with $13 billion in annual sales, a strong record of growth and 50,000 FLNA associates.
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