Jeff Gordon goes undercover in new Pepsi MAX video
In the video, Gordon goes undercover as "Mike" to give a car salesman the test drive of his life. The clip, which was posted to YouTube on Tuesday afternoon, has already received more than 7 million views and has a 97 percent like-to-dislike rate.
“Our goal was to create something that would break through and entertain consumers and fans," said Lou Arbetter, marketing director, Pepsi MAX. "With the help of an incredible partner like Jeff, we've had a lot of fun and generated tremendous buzz."
Tune in Sunday, March 17, to FOX to watch Gordon race at the Bristol Motor Speedway and see the debut of the 30-second "Test Drive" spot. View additional coverage from today's "Good Morning America."