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Latest Twisties flavour turns tongues blue

Thursday, February 23, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

PepsiCo Australia's Twisties snacks brand recently launched a new limited edition twist to its popular line up -- Blue Tongue Twisties.

This latest product gives consumers a novel snacking experience -- through a moisture activation color change process, it turns tongues blue when eaten. Australian consumers can buy Twisties Blue Tongue in popular cheese flavoring in a 90g pack size.

Primary launch support for the product will be executed through store display activity and the newly created Twisties Facebook page. Twisties is also joining forces with 7-Eleven and Slurpee to create new and exciting "twisted" taste experiences.  

“Twisties Blue Tongue involves consumers in a real snacking experience and re-energizes consumer’s love for the Twisties brand,” said Jenni Dill, director, Marketing - PepsiCo Australia. “It’s a great-tasting product that has the added fun and visual experience of turning your tongue blue.”