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Lipton and Lady Antebellum encourage fans to 'Drink Positive' in new campaign

Tuesday, May 08, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

Lipton today, May 8, unveiled its new campaign starring Grammy Award-winning trio Lady Antebellum featuring national TV spots that highlight 100% Natural Lipton Iced Tea and introduce new Lipton Tea & Honey iced tea mixes.

"Our work with Lipton embodies the personality of our band, and we’re proud to represent the ‘Drink Positive’ spirit," says Lady Antebellum's Hillary Scott, who noted that the band is also uniting with Lipton to raise donations and plan a May 16 benefit concert for Henryville, Ind., a community that was ravaged by tornados in March.

In 15- and 30-second TV spots, Lady Antebellum taps 100% Natural Lipton Iced Tea for a pre-concert refresher to show that when you put good things in, you can’t help but shine on the outside.

In addition to the television ads, Lady Antebellum and Lipton created a behind-the-tour webisode series, “Drink Positive with Lady Antebellum.” Fans also can enter a sweepstakes for a chance to win a visit with the band in Nashville. Visit www.DrinkPositiveLadyAntebellum.com or www.DrinkPositiveLadyA.com to learn more. To donate to the Henryville relief effort, go to www.rebuildinghenryville.com.