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Mountain Dew serves up all-access pass to Gotham City with DEWGothamCity.com website

Monday, June 18, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

Mountain Dew today launched DEWGothamCity.com, the ultimate destination for fans awaiting a taste of the next installment in the Batman series, “The Dark Knight Rises,” before the film opens July 20.

“DEWGothamCity.com was designed with DEW and Dark Knight fans in mind and provides the opportunity to experience ‘The Dark Knight Rises’ before the film hits screens next month,” said Brett O'Brien, vice president of marketing, Mountain Dew. “Codes from specially marked packages of DEW will enable passionate DEW and Dark Knight fans to unlock exclusive trilogy content and enter to win exclusive ‘The Dark Knight Rises’ prizes.”

Fans who crack open specially marked packages of Mountain Dew -- including “The Dark Knight Rises”-inspired limited-time-only flavor Mtn Dew Dark Berry -- can redeem on-pack product codes at DEWGothamCity.com for a chance to win DEW/“The Dark Knight Rises” prizes including tickets to advance screenings or gear such as T-shirts, hoodies and G-Shock watches.

Mountain Dew is also on the hunt for the biggest DEW and Dark Knight super fan. The fan who can prove in a two-minute video that he or she deserves the title of “Most Devoted DEW Dark Knight Fan” will score two tickets to the premiere of “The Dark Knight Rises” in New York City on July 16. View the new DEW/Dark Knight commercial, visit facebook.com/mountaindew for more information and to enter a video for, and follow @mtn_dew on Twitter for ongoing news.